WhatCall
72
Quality Score
Strong
WhatCall
Medium confidence
✍️ bumetric analysis
“
WhatCall is an iOS app from Innovative Developers LTD in the Utilities category, currently rated 4.8★ across 591 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 72: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$6.5K
per month
→
12-mo forecast
$6.7K – $14.0K
per month
→
24-mo forecast
$8.3K – $24.8K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$45K
↳ What it cost to build · not monthly revenue
Likely range $35K – $60K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in <1 month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Utilities complexity ×0.85 | $-7575 |
Total estimate
$45K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $425K – $700K · 14× MRR multiple
💸
~13× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
👥 Estimated audience size
115K
Lifetime downloads (US-equivalent)
Monthly active
23K
Daily active
4.6K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$6.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$6.1K – $10.2K
12 months
$6.7K – $14.0K
24 months
$8.3K – $24.8K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 36/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
5.2
Revenue Strength
3.8
Monetization Maturity
0.5
Defensibility
4.2
Market Position
2.0
Operational Safety
2.5
- 💰 Revenue: Modest — $4K - $9K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 591 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 2.4% refund mentions, scam/fraud mentions detected, rating drift -3.36 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $77K-$142K. Portfolio play ($38K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Early-stage install base (591 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.6
- Fixed UI elements for latest iOS versions.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- WhatCall
- Developer
- Innovative Developers LTD
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $38.7K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth591 ratings+509% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $1.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Simply dial with WhatCall and the person you dial will receive an instant missed call from your number, while you are directed straight to their voicemail without ringing and any possibility of them answering your call.
WhatCall helps you avoid returning or making a call when you don't really want to speak to someone, but gives you the excuse and proof that you tried!
With WhatCall they'll even receive a missed call text message from their network if it supports that feature!
WhatCall works in every country and on most networks that have a voicemail including landline and mobile.… View full description on the official store →
WhatCall helps you avoid returning or making a call when you don't really want to speak to someone, but gives you the excuse and proof that you tried!
With WhatCall they'll even receive a missed call text message from their network if it supports that feature!
WhatCall works in every country and on most networks that have a voicemail including landline and mobile.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 17 MB🔞 4+📱 iOS 15.0+🔖 v2.6🔄 updated 0d ago🌐 EN📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 4.80 → 4.21 (dropped 0.59★)
2026-05
💲
Went paid — introduced $1.99 price point
2026-03
⭐
Rating ↑ 2.86 → 4.80 (improved 1.94★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2019-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2017-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2017-09
⭐
Rating ↓ 4.14 → 3.75 (dropped 0.39★)
2017-09
⭐
Rating ↑ 3.00 → 3.50 (improved 0.50★)
2017-08
⭐
Rating ↓ 4.00 → 3.00 (dropped 1.00★)
2017-08
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2017-07
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 213 reviews across 4 markets● 67% positive · ● 9% neutral · ● 24% negative · Rating drift: -3.36★ (declining — recent 50: 1.44★ vs lifetime: 4.8★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.72
🇨🇦 CA
+0.49
🇺🇸 US
+0.30
🇦🇺 AU
-0.22
Top praise themes
customer service ×7 highly recommend ×4 few weeks ×4 keep work ×4 leave voicemail ×3 i'm glad ×3 works flawlessly ×3 takes care ×3
Top complaint themes
doesn work ×31 waste money ×16 didn work ×7 phone number ×5 first call ×5 call person ×5 missed call ×4 leave message ×4
Risk signals
Refund mentions: 2.4% Bug mentions: 4% Fraud / scam mentions: 2.4%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 1★ | 6 | 1★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 2.6★ | 5 | 2.6★ this version |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 1★ | 1 | 1★ this version |
| 🇬🇧 GB | 4.75424★ | 118 | 4.75424★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 4.20101★ | 592 | 4.20101★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for WhatCall: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why medium confidence: 591 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does WhatCall make per month?▴
Based on our ML-calibrated revenue forecast, WhatCall earns approximately $38K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like WhatCall?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes WhatCall?▴
WhatCall is published by Innovative Developers LTD on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is WhatCall's BU Score?▴
WhatCall has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.