WordPress – Website Builder
68
Quality Score
Solid
WordPress – Website Builder
High confidence
✍️ bumetric analysis
“
WordPress – Website Builder is an iOS app from Automattic in the Productivity category, currently rated 4.6★ across 22,233 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 68: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.4M
per month
→
24-mo forecast
$1.9M – $3.5M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.6K/mo · 200K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (232 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 18× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
Final multiple
18× MRR
👥 Estimated audience size
1.6M
Lifetime downloads (US-equivalent)
Monthly active
495K
Daily active
220K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.4M
24 months
$1.9M – $3.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 49/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
6.2
Product Quality
7.7
Revenue Strength
6.2
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
5.9
- 💰 Revenue: Healthy — $600K - $3300K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.62★ across 22,233 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — bug mentions above category norm, rating drift -2.50 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $27.0M-$48.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (22,233 ratings)METRIC | +$5,500 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (30 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.8
- The Activity Log now shows when your site was updated using AI agents.
- In Post Settings, the Social Sharing card only shows platforms that the app supports.
- New posts use the default post format instead of the standard version.… Full release notes →
- In Post Settings, the Social Sharing card only shows platforms that the app supports.
- New posts use the default post format instead of the standard version.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- WordPress – Website Builder
- Developer
- Automattic
- Bundle ID
- org.wordpress
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 17+
- Languages
- SQ, AR, BG, HR, CS, DA, NL, EN, FR, DE, HE, HU, IS, ID, IT, JA, KO, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, CY
Company
- Website
- Not found
- Tagline
- WordPress.com Apps
- Description
- Apps for iOS, Android, Mac, and Windows: the freedom to publish anytime, anywhere.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $919/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/WordPresscom · instagram instagram.com/wordpressdotcom · twitter x.com/wordpressdotcom · youtube youtube.com/WordPressdotcom
- Not found
- Phone
- Not found
- Contact page
- apps.wordpress.com/support
- About page
- Not found
📈Ratings growth22,233 ratings+20% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Manage or create your WordPress blog or website right from your iOS device: create and edit posts and pages, upload your favorite photos and videos, view stats and reply to comments.
With WordPress for iOS, you have the power to publish in the palm of your hand. Draft a spontaneous haiku from the couch. Snap and post a photo on your lunch break. Respond to your latest comments, or check your stats to see what new countries today’s visitors are coming from.
WordPress for iOS is an Open Source project, which means you too can contribute to its development. Learn more at https://apps.wordpress.… View full description on the official store →
With WordPress for iOS, you have the power to publish in the palm of your hand. Draft a spontaneous haiku from the couch. Snap and post a photo on your lunch break. Respond to your latest comments, or check your stats to see what new countries today’s visitors are coming from.
WordPress for iOS is an Open Source project, which means you too can contribute to its development. Learn more at https://apps.wordpress.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 232 MB🔞 17+📱 iOS 17.0+🔖 v26.8🔄 updated 0d ago🌐 SQ, AR, BG, HR, CS +25📂 Productivity💰 Free
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.34 → 4.62 (improved 2.28★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.60 → 2.35 (dropped 2.25★)
2026-03
⭐
Rating ↑ 2.35 → 4.60 (improved 2.25★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-12
⭐
Rating ↓ 3.86 → 3.50 (dropped 0.36★)
2019-12
⭐
Rating ↓ 4.33 → 3.86 (dropped 0.47★)
2019-12
⭐
Rating ↓ 4.75 → 4.40 (dropped 0.35★)
2019-11
⭐
Rating ↓ 5.00 → 4.67 (dropped 0.33★)
2019-11
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 900 reviews across 9 markets● 41% positive · ● 22% neutral · ● 37% negative · Rating drift: -2.50★ (declining — recent 50: 2.12★ vs lifetime: 4.62★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.28
🇮🇳 IN
+0.18
🇬🇧 GB
+0.09
🇺🇸 US
+0.06
🇨🇦 CA
+0.04
🇫🇷 FR
+0.02
🇯🇵 JP
+0.01
🇧🇷 BR
-0.05
🇩🇪 DE
-0.35
Top praise themes
user friendly ×6 social media ×5 please fix ×5 self hosted ×5 desktop version ×4 word press ×4 post types ×4 dark mode ×4
Top complaint themes
upload photos ×21 block editor ×19 doesn work ×16 please fix ×13 classic editor ×13 user friendly ×11 mon site ×11 blog post ×10
Risk signals
Bug mentions: 10%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.55623★ | 1,814 | 4.55623★ this version |
| 🇧🇷 BR | 4.55344★ | 842 | 4.55344★ this version |
| 🇨🇦 CA | 4.4687★ | 2,492 | 4.4687★ this version |
| 🇩🇪 DE | 4.38098★ | 1,945 | 4.38098★ this version |
| 🇫🇷 FR | 4.40162★ | 1,728 | 4.40162★ this version |
| 🇬🇧 GB | 4.57923★ | 6,954 | 4.57923★ this version |
| 🇮🇳 IN | 4.62054★ | 2,912 | 4.62054★ this version |
| 🇯🇵 JP | 3.99732★ | 2,980 | 3.99732★ this version |
| 🇺🇸 US | 4.61908★ | 22,246 | 4.61908★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for WordPress – Website Builder: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Automattic
View all →📦 Portfolio summaryINDIE studio
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Lead-app heavy — top app contributes 56%
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About this analysis
Why high confidence: 22,233 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does WordPress – Website Builder make per month?▴
Based on our ML-calibrated revenue forecast, WordPress – Website Builder earns approximately $919/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like WordPress – Website Builder?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes WordPress – Website Builder?▴
WordPress – Website Builder is published by Automattic on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is WordPress – Website Builder's BU Score?▴
WordPress – Website Builder has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.