Wysa: Mental Wellbeing AI
75
Quality Score
Strong
Wysa: Mental Wellbeing AI
High confidence
✍️ bumetric analysis
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Wysa: Mental Wellbeing AI is an iOS app from Touchkin in the Health & Fitness category, currently rated 4.8★ across 24,180 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 75: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.1K/mo · 151K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Health & Fitness complexity ×1.40 | +$20K |
Total estimate
$70K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $250K · 19× MRR multiple
💸
~2.5× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
1.6M
Lifetime downloads (US-equivalent)
Monthly active
360K
Daily active
125K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.7
Market Position
0.3
Growth Velocity
5.0
Defensibility
5.9
Operational Safety
10.0
Founder Strength
5.8
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.85★ across 24,180 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($12K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (24,180 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.11.4
We cleaned house. Smoother onboarding, crisper messages, and tidier layouts throughout — Wysa just feels right. Small tweaks, big difference.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Wysa: Mental Wellbeing AI
- Developer
- Touchkin
- Bundle ID
- bot.touchkin
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Wysa - Everyday Mental Health
- Description
- Use Wysa to vent or just talk through negative thoughts and emotions. Let it help you cope with pandemic anxiety and lockdowns. It is anonymous, safe and free.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.8K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- wysa.io/ai-self-help
- About page
- wysa.io/for-teams
📈Ratings growth24,180 ratings+56% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Wysa is used by more than a million people from all walks of life. Research-backed, widely used techniques of cognitive behavioral therapy (CBT), Dialectical behavior therapy (DBT), and meditation are employed to support you with low mood, stress, anxiety, sleep and a whole range of other wellbeing needs.
Talking to Wysa is empathetic, helpful, and will never judge. Your identity will remain anonymous and your conversations are privacy protected.
Wysa is an emotionally intelligent chatbot that uses AI to react to the emotions you express.… View full description on the official store →
Talking to Wysa is empathetic, helpful, and will never judge. Your identity will remain anonymous and your conversations are privacy protected.
Wysa is an emotionally intelligent chatbot that uses AI to react to the emotions you express.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 42 MB🔞 4+📱 iOS 14.0+🔖 v6.11.4🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-01
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Wysa: Mental Wellbeing AI: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Touchkin
View all →📦 Portfolio summaryINDIE studio
4apps·$12K/mocombined
Lead-app heavy — top app contributes 77%
About this analysis
Why high confidence: 24,180 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Wysa make per month?▴
Based on our ML-calibrated revenue forecast, Wysa earns approximately $9.8K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Wysa?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Wysa?▴
Wysa is published by Touchkin on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Wysa's BU Score?▴
Wysa has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.