62
Quality Score
Solid
Yik Yak
Why high confidence: 49,137 ratings · no founder-verified revenue (model estimate only).
✍️ bumetric analysis
“
Yik Yak is an iOS app from Yik Yak, Inc. in the Social Networking category, currently rated 3.9★ across 49,137 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 62: Solid (established niche player). For a Social Networking app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Revenue · today and ahead
Today
$5.0K/mo
In 12 months
$5.2K – $10.8K
In 24 months
$6.4K – $19.2K
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$180K
↳ What it cost to build · not monthly revenue
Likely range $135K – $245K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (162 MB) | +$40K |
| ⚙Social Networking complexity ×1.70 | +$63K |
| ⚙4.8y maintenance × ~1-person team | +$28K |
Total estimate$180K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$30K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $40K · 17× MRR multiple
💸~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 📅4.8y proven track record | +20% |
| ⭐★ rating 3.5-4.0 (mixed) | -8% |
| 🏷Social Networking category multiple | +5% |
Final multiple17× MRR
👥 Estimated audience size
3.4M
Lifetime downloads (US-equivalent)
Monthly active
695K
Daily active
380K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Social Networking engagement | ~90 installs / rating |
| 📅4.8y of rating accumulation | -24% |
| 🔁Social Networking D30 retention | 25% |
| 📍DAU / MAU stickiness | 0.55 |
DAU / MAU55% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 60%
Also possible
React NativeFlutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦App bundle size | 162 MB |
| 🏷Category context | Social Networking |
| 📦Mid-large iOS bundle | → Likely native SwiftUI (post-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-05-08 · 15 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅15 days since last update | Active development |
VerdictActive
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 37/100MID TIERFREE (NO MONETIZATION)no growth momentumRevenue Strength
3.7
Product Quality
6.3
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.2
Operational Safety
6.2
Founder Strength
3.0
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.89★ across 49,137 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -2.25 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (49,137 ratings)METRIC | +$5,500 | |
| frequent crashesREVIEW | −$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| support teamREVIEW | +$900 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 162 MB🔞 17+📱 iOS 15.6+🔖 v5.6.18🔄 updated 2w ago🌐 EN📂 Social Networking💰 Free🚀 Launched 2021 (4y old)
📝 About this app
Yik Yak is the best way to connect with the communities that matter to you most.
Create memes, post jokes, share thoughts, slide into DMs, and more.
All posts, comments, and messages are anonymous, so feel free to be your most authentic.
Terms of Service: https://www.yikyak.com/terms
Create memes, post jokes, share thoughts, slide into DMs, and more.
All posts, comments, and messages are anonymous, so feel free to be your most authentic.
Terms of Service: https://www.yikyak.com/terms
🆕 What's New · v5.6.18
Bug Fixes and Improvements
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v5.6.18
2026-04
⭐
Rating ↑ 1.65 → 3.88 (improved 2.23★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-01
⭐
Rating ↑ 1.80 → 2.17 (improved 0.37★)
2024-01
⭐
Rating ↑ 1.67 → 2.00 (improved 0.33★)
2024-01
⭐
Rating ↓ 2.00 → 1.67 (dropped 0.33★)
2024-01
🚀
First tracked snapshot — initial data captured
2024-01
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
🗣
Voice of Customer
Based on 517 reviews across 4 markets● 36% positive · ● 9% neutral · ● 55% negative · Rating drift: -2.25★ (declining — recent 50: 1.64★ vs lifetime: 3.89★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.64
🇨🇦 CA
+0.00
🇺🇸 US
-0.16
🇦🇺 AU
-0.22
Top praise themes
college community ×3 social media ×3 talk about ×3 yikyak ×22 post ×9 fun ×7 amazing ×7 because ×6
Top complaint themes
cyber bullying ×14 free speech ×14 new update ×13 phone number ×12 social media ×10 top screen ×10 turned into ×9 banner ads ×9
Risk signals
Bug mentions: 4% Fraud / scam mentions: 0.8%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 3.88862★ | 49,212 | 3.88862★ this version |
| 🇬🇧 GB | 4.26087★ | 23 | 4.26087★ this version |
| 🇩🇪 DE | 5★ | 2 | 5★ this version |
| 🇫🇷 FR | 5★ | 3 | 5★ this version |
| 🇯🇵 JP | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 3.39189★ | 74 | 3.39189★ this version |
| 🇦🇺 AU | 2.38462★ | 13 | 2.38462★ this version |
| 🇧🇷 BR | 5★ | 3 | 5★ this version |
| 🇮🇳 IN | 4.4★ | 5 | 4.4★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Yik Yak
- Developer
- Yik Yak, Inc.
- Bundle ID
- com.yikyak.2
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- On Yik Yak , anonymously connect with everyone at your college.
- Description
- On Yik Yak, anonymously connect with everyone at your college.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.7K/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth49,137 ratings+129% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Similar apps in Social Networking
Full revenue analysis
Read the article-style breakdown for Yik Yak: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Yik Yak make per month?▾
Based on our ML-calibrated revenue forecast, Yik Yak earns approximately $1.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Yik Yak profitable?▾
With estimated build cost $180K and monthly revenue $1.7K, Yik Yak looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Yik Yak have?▾
Estimated audience: ~3.4M lifetime downloads, ~695K monthly active users, and ~380K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Yik Yak?▾
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Yik Yak built with?▾
Our heuristic places Yik Yak on the Native iOS (SwiftUI) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Yik Yak still actively maintained?▾
Maintenance status: Active (5% abandonment risk). Last shipped version was 15 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Yik Yak sell for?▾
Estimated acquisition value: $30K (marketplace range $20K – $40K). Calculated as 17× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Yik Yak last updated?▾
Yik Yak last shipped a new version on 2026-05-08 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Yik Yak?▾
Yik Yak is published by Yik Yak, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Yik Yak's BU Score?▾
Yik Yak has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.