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82
BU Score
Excellent

YNAB

4.8 ✍️ Editor
✍️ BU Analytics Review

YNAB is an iOS app from You Need A Budget LLC in the Finance category, currently rated 4.8★ across 59,879 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 82Excellent (strong product-market fit). For a Finance app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (59,879 ratings)METRIC
+$5,500
Excellent rating (4.8★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Mature app (10y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
support teamREVIEW
+$900
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 147 MB🔞 4+📱 iOS 18.0+🔖 v26.16🔄 updated 2w ago🌐 EN📂 Finance💰 Paid🚀 Launched 2015 (10y old)

📝 About this app

Have you ever worried about money? You are not alone.

Download YNAB, get good at money, and never worry about money again.

“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020

Start your free one-month trial and stop feeling like you’re bad at money.

“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.

Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.

“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016

Benefits and Features

STOP ARGUING ABOUT MONEY
…and start planning your life, together

-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling

STOP DROWNING IN DEBT
…and start seeing progress with your paydown

-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
-Enjoy the benefits of a debt-paying community and resources

STOP FEELING DISORGANIZED
…and start feeling totally in control

-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go

START REACHING MORE GOALS
…and stop thinking your future is limited

-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb

START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret

-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend

START FEELING SUPPORTED
…and stop feeling like you’re alone in this

-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Join workshops and attend live Q&A sessions
-Become part of our community of genuine, amazingly supportive people who get it
-Attend one of our live events to learn, share, play, and even get tattooed with like-minded getting-good-at-money people. (Seriously.)

The first step of never worrying about money again is starting a free one-month trial. Are you ready to get good at money?

(You seem ready! And we already really like you, so please join us.)

Free for 30 Days, then Monthly/Annual Subscriptions Available

Subscription Details
-YNAB is a one-year auto-renewable subscription, billed monthly or annually.
-Payment will be charged to iTunes Account at confirmation of purchase.
-Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
-Account will be charged for renewal within 24-hours prior to the end of the current period.
-Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.
-Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a
subscription to that publication, where applicable.

You Need A Budget UK Limited is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is authorized by the Financial Conduct Authority under the Electronic Money Regulations 2011 (Firm Reference Number: 901096)

Terms of Use:
https://www.ynab.com/terms/?isolated

Privacy Policy:
https://www.ynab.com/privacy-policy/?isolated

California Privacy Policy:
https://www.ynab.com/privacy-policy/california-privacy-disclosure?isolated

🆕 What's New · v26.16

You asked and now it's here! You can now add photos to your transactions. Snap a pic and attach it to the transaction so you always know where it is. Want to celebrate fully funding summer camp before you had to pay for it? Toss a photo of the kids on the transaction when you drop them off. Whether it's something important to keep track of or a moment worth celebrating, it's all right there in your plan.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
YNAB
Developer
You Need A Budget LLC
Bundle ID
com.youneedabudget.evergreen.YNAB-Evergreen
App Store URL
Open in App Store
Category
Finance
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Not found
Description
Personal home budget software built with Four Simple Rules to help you quickly gain control of your money, get out of debt, and reach your financial goals!
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$33.9K/mo
Top-grossing rank
🇺🇸#5 /100   🇨🇦#5 /100   🇬🇧#7 /100   🇦🇺#14 /100   🇩🇪#28 /100   🇫🇷#32 /100   🇧🇷#60 /100
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
Recent App Store Reviews49 latest · avg 4.31★ · 73.5% 5★ · 8.2% 1★
5★
36 (73%)
4★
1 (2%)
3★
7 (14%)
2★
1 (2%)
1★
4 (8%)
+126 ratings/week
Praise: great ×10 best ×9 love ×8 recommend ×7 amazing ×2Complaints: subscription ×2 hate ×1 refund ×1
Top positive
★★★★★ Best budgeting app ever!
This app has seriously changed my families financial future. We’ve paid off $100k in debt and no longer live paycheck to paycheck. The app is worth every penny!…
★★★★★ Thank You YNAB!
Simply the best budgeting software available! YNAB has saved me money and given me so much financial peace! Simple to use, easy to understand, and a budget game changer!…
Top negative
★☆☆☆☆ Charged for a subscription I never signed up for.
YNAB charged me for a subscription I didn’t sign up for. I never even opened it or used it beyond the day I downloaded it and didn’t even finish setting it up- so I asked for a refund and was denied. An app that’s supposed to help you save …
★☆☆☆☆ Awful
The most frustrating app I’ve ever used. I couldn’t get it even with ChatGPT’s help.…
📈Ratings growth59,879 ratings+59% lifetimeShow 3-year history estimate ▾May 2023Jan 2026May 2026
Tracked (34 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic DistributionTop 10Top 30Top 60
US#5CA#5GB#7AU#14DE#28FR#32BR#60JP#98
🌍Top Countries — Grossing Rank8 countries
🇺🇸US
#5 /100
🇨🇦CA
#5 /100
🇬🇧GB
#7 /100
🇦🇺AU
#14 /100
🇩🇪DE
#28 /100
🇫🇷FR
#32 /100
🇧🇷BR
#60 /100
🇯🇵JP
#98 /100
📊Category Rank Trajectory#5 now · best #5 · worst #58
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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