82
BU Score
Excellent
YNAB
✍️ BU Analytics Review
“
YNAB is an iOS app from You Need A Budget LLC in the Finance category, currently rated 4.8★ across 59,879 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 82 — Excellent (strong product-market fit). For a Finance app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (59,879 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 147 MB🔞 4+📱 iOS 18.0+🔖 v26.16🔄 updated 2w ago🌐 EN📂 Finance💰 Paid🚀 Launched 2015 (10y old)
📝 About this app
Have you ever worried about money? You are not alone.
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020
Start your free one-month trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.
Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.
“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016
Benefits and Features
STOP ARGUING ABOUT MONEY
…and start planning your life, together
-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling
STOP DROWNING IN DEBT
…and start seeing progress with your paydown
-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
-Enjoy the benefits of a debt-paying community and resources
STOP FEELING DISORGANIZED
…and start feeling totally in control
-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go
START REACHING MORE GOALS
…and stop thinking your future is limited
-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb
START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret
-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend
START FEELING SUPPORTED
…and stop feeling like you’re alone in this
-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Join workshops and attend live Q&A sessions
-Become part of our community of genuine, amazingly supportive people who get it
-Attend one of our live events to learn, share, play, and even get tattooed with like-minded getting-good-at-money people. (Seriously.)
The first step of never worrying about money again is starting a free one-month trial. Are you ready to get good at money?
(You seem ready! And we already really like you, so please join us.)
Free for 30 Days, then Monthly/Annual Subscriptions Available
Subscription Details
-YNAB is a one-year auto-renewable subscription, billed monthly or annually.
-Payment will be charged to iTunes Account at confirmation of purchase.
-Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
-Account will be charged for renewal within 24-hours prior to the end of the current period.
-Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.
-Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a
subscription to that publication, where applicable.
You Need A Budget UK Limited is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is authorized by the Financial Conduct Authority under the Electronic Money Regulations 2011 (Firm Reference Number: 901096)
Terms of Use:
https://www.ynab.com/terms/?isolated
Privacy Policy:
https://www.ynab.com/privacy-policy/?isolated
California Privacy Policy:
https://www.ynab.com/privacy-policy/california-privacy-disclosure?isolated
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020
Start your free one-month trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.
Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.
“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016
Benefits and Features
STOP ARGUING ABOUT MONEY
…and start planning your life, together
-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling
STOP DROWNING IN DEBT
…and start seeing progress with your paydown
-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
-Enjoy the benefits of a debt-paying community and resources
STOP FEELING DISORGANIZED
…and start feeling totally in control
-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go
START REACHING MORE GOALS
…and stop thinking your future is limited
-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb
START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret
-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend
START FEELING SUPPORTED
…and stop feeling like you’re alone in this
-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Join workshops and attend live Q&A sessions
-Become part of our community of genuine, amazingly supportive people who get it
-Attend one of our live events to learn, share, play, and even get tattooed with like-minded getting-good-at-money people. (Seriously.)
The first step of never worrying about money again is starting a free one-month trial. Are you ready to get good at money?
(You seem ready! And we already really like you, so please join us.)
Free for 30 Days, then Monthly/Annual Subscriptions Available
Subscription Details
-YNAB is a one-year auto-renewable subscription, billed monthly or annually.
-Payment will be charged to iTunes Account at confirmation of purchase.
-Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
-Account will be charged for renewal within 24-hours prior to the end of the current period.
-Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.
-Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a
subscription to that publication, where applicable.
You Need A Budget UK Limited is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is authorized by the Financial Conduct Authority under the Electronic Money Regulations 2011 (Firm Reference Number: 901096)
Terms of Use:
https://www.ynab.com/terms/?isolated
Privacy Policy:
https://www.ynab.com/privacy-policy/?isolated
California Privacy Policy:
https://www.ynab.com/privacy-policy/california-privacy-disclosure?isolated
🆕 What's New · v26.16
You asked and now it's here! You can now add photos to your transactions. Snap a pic and attach it to the transaction so you always know where it is. Want to celebrate fully funding summer camp before you had to pay for it? Toss a photo of the kids on the transaction when you drop them off. Whether it's something important to keep track of or a moment worth celebrating, it's all right there in your plan.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- YNAB
- Developer
- You Need A Budget LLC
- Bundle ID
- com.youneedabudget.evergreen.YNAB-Evergreen
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Personal home budget software built with Four Simple Rules to help you quickly gain control of your money, get out of debt, and reach your financial goals!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $33.9K/mo
- Top-grossing rank
- 🇺🇸#5 /100 🇨🇦#5 /100 🇬🇧#7 /100 🇦🇺#14 /100 🇩🇪#28 /100 🇫🇷#32 /100 🇧🇷#60 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
⭐Recent App Store Reviews49 latest · avg 4.31★ · 73.5% 5★ · 8.2% 1★
5★36 (73%)
4★1 (2%)
3★7 (14%)
2★1 (2%)
1★4 (8%)
+126 ratings/week
Praise: great ×10 best ×9 love ×8 recommend ×7 amazing ×2Complaints: subscription ×2 hate ×1 refund ×1
Top positive
★★★★★ Best budgeting app ever!
This app has seriously changed my families financial future. We’ve paid off $100k in debt and no longer live paycheck to paycheck. The app is worth every penny!…
★★★★★ Thank You YNAB!
Simply the best budgeting software available! YNAB has saved me money and given me so much financial peace! Simple to use, easy to understand, and a budget game changer!…
Top negative
★☆☆☆☆ Charged for a subscription I never signed up for.
YNAB charged me for a subscription I didn’t sign up for. I never even opened it or used it beyond the day I downloaded it and didn’t even finish setting it up- so I asked for a refund and was denied. An app that’s supposed to help you save …
★☆☆☆☆ Awful
The most frustrating app I’ve ever used. I couldn’t get it even with ChatGPT’s help.…
📈Ratings growth59,879 ratings+59% lifetimeShow 3-year history estimate ▾
Tracked (34 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
🌍Top Countries — Grossing Rank8 countries
🇺🇸US#5 /100
🇨🇦CA#5 /100
🇬🇧GB#7 /100
🇦🇺AU#14 /100
🇩🇪DE#28 /100
🇫🇷FR#32 /100
🇧🇷BR#60 /100
🇯🇵JP#98 /100
📊Category Rank Trajectory#5 now · best #5 · worst #58
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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