Microsoft To Do
84
Quality Score
Excellent
✍️ Bumetric analysis
“
Microsoft To Do is an iOS app from Microsoft Corporation in the Productivity category, currently rated 4.7★ across 260,762 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 84: Excellent (strong product-market fit). For a Productivity app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.4M
per month
→
24-mo forecast
$1.9M – $3.5M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
288 snapshots on record
Rating
4.7
Reviews
260,762 reviews
Forecast Revenue / mo
$1.5M
Snapshots tracked
288
since Jan 2025
🤖Also on Android
$206/mo · 480K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (160 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$29.5M
↳ What it would sell for · not monthly revenue
Marketplace range $22.0M – $38.0M · 20× MRR multiple
💸
~295× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
19.5M
Lifetime downloads (US-equivalent)
Monthly active
5.8M
Daily active
2.6M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.4M
24 months
$1.9M – $3.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 62/100BIG TIERcompetitive but cautiousRevenue Strength
6.2
Product Quality
9.5
Market Position
2.0
Growth Velocity
5.0
Defensibility
7.3
Operational Safety
10.0
Founder Strength
8.2
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $600K - $3300K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 260,762 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $27.0M-$48.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (260,762 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Multilingual (34 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.177
We fixed some bugs to improve the app experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Microsoft To Do
- Developer
- Microsoft Corporation
- Bundle ID
- com.microsoft.to-do
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, FA, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.5M/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth266,994 ratings+59630% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter2 releases tracked
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Stay organized and manage your day-to-day with Microsoft To Do. Make shopping lists or task lists, take notes, record collections, set reminders and more to improve your productivity and focus on what matters.
Microsoft To Do is the task management app that makes it easy to stay organized and manage your life. Accomplish what’s important to you each day with My Day and Suggestions, personalized day planner tools. Intelligent suggestions recommend tasks from across your lists that may be relevant each day.… View full description on the official store →
Microsoft To Do is the task management app that makes it easy to stay organized and manage your life. Accomplish what’s important to you each day with My Day and Suggestions, personalized day planner tools. Intelligent suggestions recommend tasks from across your lists that may be relevant each day.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 160 MB🔞 4+📱 iOS 17.6+🔖 v2.177🔄 updated 0d ago🌐 AR, CA, HR, CS, DA +29📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v2.169 → v2.177
→ 30 days after: revenue +$10.3K/mo · reviews +3,273 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +1,867 high confidence
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$10.2K/mo · rating +1.78★ · reviews +256,223 medium · co-occurring
2026-03
⭐
Rating ↑ 2.82 → 4.60 (improved 1.78★)
→ 30 days after: revenue +$10.2K/mo · rating +1.78★ · reviews +256,223 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$10.2K/mo · rating +1.78★ · reviews +256,224 medium · co-occurring
2025-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +34 high confidence
2025-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +37 medium · co-occurring
2025-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +37 medium · co-occurring
2025-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +51 high confidence
2025-01
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +51 high confidence
2025-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-01
⭐
Rating ↓ 4.00 → 3.60 (dropped 0.40★)
2025-01
⭐
Rating ↑ 2.00 → 3.50 (improved 1.50★)
2025-01
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #1Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
todo list·#1🇺🇸reminders·#14🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.72265★ | 267,246 | 4.72265★ this version |
| 🇬🇧 GB | 4.66586★ | 50,149 | 4.66586★ this version |
| 🇩🇪 DE | 4.57228★ | 84,726 | 4.57228★ this version |
| 🇫🇷 FR | 4.65914★ | 25,729 | 4.65914★ this version |
| 🇯🇵 JP | 4.45608★ | 27,949 | 4.45608★ this version |
| 🇨🇦 CA | 4.69427★ | 47,212 | 4.69427★ this version |
| 🇦🇺 AU | 4.665★ | 32,240 | 4.665★ this version |
| 🇧🇷 BR | 4.86637★ | 34,978 | 4.86637★ this version |
| 🇮🇳 IN | 4.76962★ | 24,572 | 4.76962★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Microsoft To Do: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Microsoft Corporation
View all →📦 Portfolio summaryMEGA studio
103apps·$122.4M/mocombined
✓ Diversified — top app contributes 11%; risk spread across portfolio
About this analysis
Why high confidence: 260,762 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Microsoft To Do make per month?▴
Based on our ML-calibrated revenue forecast, Microsoft To Do earns approximately $1.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Microsoft To Do profitable?▴
With estimated build cost $100K and monthly revenue $1.5M, Microsoft To Do looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Microsoft To Do have?▴
Estimated audience: ~19.5M lifetime downloads, ~5.8M monthly active users, and ~2.6M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Microsoft To Do?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Microsoft To Do sell for?▴
Estimated acquisition value: $29.5M (marketplace range $22.0M – $38.0M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Microsoft To Do?▴
Microsoft To Do is published by Microsoft Corporation on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Microsoft To Do's BU Score?▴
Microsoft To Do has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.