How much does Messenger Kids make per month?

Based on our ML-calibrated revenue forecast, Messenger Kids earns approximately $3.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Messenger Kids profitable?

With estimated build cost $205K and monthly revenue $3.5M, Messenger Kids looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Messenger Kids have?

Estimated audience: ~7.1M lifetime downloads, ~1.0M monthly active users, and ~550K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Messenger Kids?

Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Messenger Kids built with?

Our heuristic places Messenger Kids on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.

Is Messenger Kids still actively maintained?

Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Messenger Kids sell for?

Estimated acquisition value: $69.5M (marketplace range $52.0M – $90.5M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Messenger Kids last updated?

Messenger Kids last shipped a new version on 2026-08-19 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes Messenger Kids?

Messenger Kids is published by Meta Platforms, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Messenger Kids's BU Score?

Messenger Kids has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Messenger Kids

Quality Score

Strong

Messenger Kids

Name: Messenger Kids — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Messenger Kids revenue, Messenger Kids app analytics, mobile app revenue estimate, Social Networking revenue, iOS app revenue

by Meta Platforms, Inc.

High confidence

4.3 App Store rating

✍️ Bumetric analysis

“

Messenger Kids is an iOS app from Meta Platforms, Inc. in the Social Networking category, currently rated 4.3★ across 112,764 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 73: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

506 snapshots on record

idle

Rating

4.3

Reviews

112,764 reviews

Forecast Revenue / mo

$3.5M

Snapshots tracked

506

since Nov 2025

🤖Also on Android

Messenger

—/mo · 114.0M ratings · 4.7★

View →

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (112,764 ratings)METRIC		+$12,000
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
Mature app (8y old)METRIC		+$1,500
Multilingual (27 languages)METRIC		+$1,500
highly recommendREVIEW		+$1,400
Good rating (4.3★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v326.0

Thank you for using Messenger Kids! We are continuously updating and improving the app to make it an even better experience for kids and their families.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Messenger Kids
Developer: Meta Platforms, Inc.
Bundle ID: com.facebook.talk
App Store URL: Open in App Store
Category: Social Networking
Content rating: 4+
Languages: HR, CS, DA, NL, EN, FI, FR, DE, EL, HU, ID, IT, JA, KO, MS, NB, PL, PT, RU, ZH, SK, ES, SV, TH, ZH, TR, VI

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $3.5M/mo
Top-grossing rank: Outside top 100 in US Social Networking
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth115,723 ratings+25789% lifetimeShow 3-year history estimate ▾

Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

🚀Update Frequency · Releases per Quarter5 releases tracked

🚀Version Release Timeline5 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Messenger Kids — Made for Kids. Controlled by Parents.
Made for Kids. Controlled by Parents. 

Parent Dashboard:
Parents can manage their kids' contact list, and monitor messages on the Messenger Kids app. When kids block contacts, parents are notified.

Fun Filters:
Kid-friendly filters, reactions, and sound effects make video chats with friends and family even better. 

Worry Free:
Parents can set usage limits when it’s bedtime, and there are no in app-purchases or ads.

Creative Convos:
Stickers, GIFs, emojis, and drawing tools give kids more ways to express themselves.

Easy Start:… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 158 MB🔞 4+📱 iOS 15.1+🔖 v326.0🔄 updated 1mo ago🌐 HR, CS, DA, NL, EN +22📂 Social Networking💰 Paid🚀 Launched 2017 (8y old)

📅

What Worked™ · Development Pipeline

14 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-08

🔧

Shipped update — v325.0 → v326.0

→ 30 days after: reviews +645 high confidence

2026-08

🔧

Shipped update — v323.0 → v325.0

→ 30 days after: reviews +1,401 high confidence

2026-07

🔧

Shipped update — v321.0 → v323.0

→ 30 days after: reviews +1,491 high confidence

2026-06

🔧

Shipped update — v318.0 → v321.0

→ 30 days after: reviews +1,558 high confidence

2026-04

🔧

Shipped update — v? → v318.0

→ 30 days after: reviews +615 high confidence

2026-04

⭐

Rating ↑ 3.66 → 4.26 (improved 0.60★)

→ 30 days after: reviews +615 high confidence

2026-04

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +615 high confidence

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

→ 30 days after: revenue +$8.5K/mo · rating +0.61★ · reviews +111,685 high confidence

2025-12

📈

Crossed 100 ratings — social-proof flywheel kicking in

→ 30 days after: rating −0.07★ · reviews +204 high confidence

2025-12

📈

Crossed 50 ratings — social-proof flywheel kicking in

→ 30 days after: rating −0.36★ · reviews +193 high confidence

2025-11

📈

Crossed 10 ratings — social-proof flywheel kicking in

→ 30 days after: rating −1.26★ · reviews +148 low · multiple changes

2025-11

⭐

Rating ↓ 4.80 → 4.17 (dropped 0.63★)

→ 30 days after: rating −1.21★ · reviews +143 low · multiple changes

2025-11

🚀

First tracked snapshot — initial data captured

→ 30 days after: rating −1.24★ · reviews +138 medium · co-occurring

2025-11

⭐

Rating ↓ 5.00 → 4.67 (dropped 0.33★)

→ 30 days after: rating −1.24★ · reviews +138 medium · co-occurring

🔎

ASO Keyword Positions

BEST RANK #33

Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.

messaging·#33🇺🇸

Last sweep: 2026-05-19 · iTunes Search API

🔔

Track this app’s revenue

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ONE-TIME · BUILD 💰 Estimated build cost

$205K

↳ What it cost to build · not monthly revenue

Likely range $155K – $275K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (158 MB)	+$40K
⚙ Social Networking complexity ×1.70	+$63K
⚙ 8.8y maintenance × ~1-person team	+$52K

Total estimate $205K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$69.5M

↳ What it would sell for · not monthly revenue

Marketplace range $52.0M – $90.5M · 20× MRR multiple

💸 ~339× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 8.8y proven track record	+20%
🏷 Social Networking category multiple	+5%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 20× MRR

👥 Estimated audience size

7.1M

Lifetime downloads (US-equivalent)

Monthly active

1.0M

Daily active

550K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Social Networking engagement	~90 installs / rating
📅 8.8y of rating accumulation	-30%
🔁 Social Networking D30 retention	25%
📍 DAU / MAU stickiness	0.55

DAU / MAU 55% sticky

🛠 Estimated tech stack

🍎

Native iOS (Swift / UIKit)

Medium confidence · 60%

Also possible

React Native Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	158 MB
🏷 Category context	Social Networking
📦 Mid-large iOS bundle	→ Likely native Swift / UIKit (pre-2020 era)

💀 Maintenance status

Active

15%

Last shipped 2026-08-19 · 40 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 40 days since last update

Healthy release cadence

Verdict Active

📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Messenger Kids: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →