Apple Books
74
Quality Score
Strong
✍️ Bumetric analysis
“
Apple Books is an iOS app from Apple in the Food & Drink category, currently rated 4.4★ across 79,127 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 74: Strong (healthy traction). For a Food & Drink app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.2M
per month
→
12-mo forecast
$2.3M – $3.6M
per month
→
24-mo forecast
$2.8M – $5.2M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
506 snapshots on record
Rating
4.4
Reviews
79,127 reviews
Forecast Revenue / mo
$2.2M
Snapshots tracked
506
since Aug 2025
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Food & Drink complexity ×1.10 | +$5K |
| ⚙ 16.5y maintenance × ~1-person team | +$98K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$43.0M
↳ What it would sell for · not monthly revenue
Marketplace range $32.0M – $55.5M · 19× MRR multiple
💸
~277× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 16.5y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
5.5M
Lifetime downloads (US-equivalent)
Monthly active
150K
Daily active
30K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Food & Drink engagement | ~100 installs / rating |
| 📅 16.5y of rating accumulation | -30% |
| 🔁 Food & Drink D30 retention | 14% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 17 MB |
| 🏷 Category context | Food & Drink |
| 📦 Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-14 · 11 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 11 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.2M – $2.9M
12 months
$2.3M – $3.6M
24 months
$2.8M – $5.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERFREE (NO MONETIZATION)competitive but cautiousRevenue Strength
6.3
Product Quality
8.4
Market Position
2.0
Growth Velocity
5.0
Defensibility
7.5
Operational Safety
9.2
Founder Strength
7.5
Monetization Maturity
0.5
- 💰 Revenue: Healthy — $880K - $4840K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.43★ across 79,127 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $39.6M-$70.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (79,127 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Good rating (4.4★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.4
Bug Fixes and Feature Enhancements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Apple Books
- Developer
- Apple
- Bundle ID
- com.apple.iBooks
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 12+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $2.2M/mo
- Top-grossing rank
- Outside top 100 in US Food & Drink
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth88,725 ratings+19749% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter2 releases tracked
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Apple Books is the best place to discover, read and listen to entertaining and informative books and audiobooks. Browse through top charts, personalised recommendations and expertly curated collections in the Book Store and Audiobook Store, or use search to easily find the perfect read or listen, no subscription needed. Track what you’ve read and want to read, and set your own reading goals—all in one app and across all your Apple devices.
Explore millions of books and audiobooks… View full description on the official store →
Explore millions of books and audiobooks… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 17 MB🔞 12+📱 iOS 10.0+🔖 v5.4🔄 updated 1w ago🌐 AR, CA, HR, CS, DA +28📂 Food & Drink💰 Paid🚀 Launched 2010 (16y old)
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v5.3 → v5.4
→ 30 days after: reviews +2,113 medium · co-occurring
2026-05
⭐
Rating ↑ 3.28 → 4.43 (improved 1.15★)
→ 30 days after: reviews +2,650 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +2,650 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.92★ · reviews −10,392 medium · co-occurring
2026-03
⭐
Rating ↑ 3.30 → 4.20 (improved 0.90★)
→ 30 days after: reviews +28 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +28 medium · co-occurring
2025-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.07★ · reviews +99 high confidence
2025-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.12★ · reviews +92 high confidence
2025-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.38★ · reviews +79 low · multiple changes
2025-08
⭐
Rating ↑ 2.33 → 3.00 (improved 0.67★)
→ 30 days after: rating +2.24★ · reviews +69 low · multiple changes
2025-08
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
→ 30 days after: rating +2.29★ · reviews +67 low · multiple changes
2025-08
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +2.27★ · reviews +66 low · multiple changes
🗣
Voice of Customer
Based on 600 reviews across 9 markets● 51% positive · ● 27% neutral · ● 21% negative · Rating drift: -0.17★ (declining — recent 50: 4.26★ vs lifetime: 4.43★)
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.54
🇺🇸 US
+0.40
🇦🇺 AU
+0.27
🇨🇦 CA
+0.27
🇮🇳 IN
+0.19
🇫🇷 FR
+0.19
🇧🇷 BR
+0.04
🇯🇵 JP
+0.03
🇩🇪 DE
-0.16
Top praise themes
les livres ×10 muito bom ×7 des livres ×5 très bonne ×5 aime bien ×5 five stars ×4 und die ×4 alle bücher ×4
Top complaint themes
doesn work ×4 book read ×4 ibooks author ×4 reading book ×4 open pdfs ×3 only see ×3 user friendly ×3 table contents ×3
Risk signals
Refund mentions: 0.7%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.46075★ | 92,900 | 4.46075★ this version |
| 🇬🇧 GB | 4.45254★ | 13,373 | 4.45254★ this version |
| 🇩🇪 DE | 4.27747★ | 12,812 | 4.27747★ this version |
| 🇫🇷 FR | 4.53296★ | 12,288 | 4.53296★ this version |
| 🇯🇵 JP | 3.83848★ | 10,624 | 3.83848★ this version |
| 🇨🇦 CA | 4.44485★ | 11,831 | 4.44485★ this version |
| 🇦🇺 AU | 4.39485★ | 8,236 | 4.39485★ this version |
| 🇧🇷 BR | 4.72159★ | 17,478 | 4.72159★ this version |
| 🇮🇳 IN | 4.2998★ | 10,437 | 4.2998★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Apple Books: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Apple
View all →📦 Portfolio summaryMEGA studio
18apps·$60.5M/mocombined
✓ Diversified — top app contributes 41%; risk spread across portfolio
About this analysis
Why high confidence: 79,127 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Apple Books make per month?▴
Based on our ML-calibrated revenue forecast, Apple Books earns approximately $2.2M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Apple Books profitable?▴
With estimated build cost $155K and monthly revenue $2.2M, Apple Books looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Apple Books have?▴
Estimated audience: ~5.5M lifetime downloads, ~150K monthly active users, and ~30K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Apple Books?▴
Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Apple Books built with?▴
Our heuristic places Apple Books on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is Apple Books still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 11 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Apple Books sell for?▴
Estimated acquisition value: $43.0M (marketplace range $32.0M – $55.5M). Calculated as 19× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Apple Books last updated?▴
Apple Books last shipped a new version on 2026-09-14 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Apple Books?▴
Apple Books is published by Apple on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Apple Books's BU Score?▴
Apple Books has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.