65
BU Score
Solid
first direct
✍️ BU Analytics Review
“
first direct is an iOS app from first direct in the Finance category, currently rated 4.9★ across 1,921 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 65 — Solid (established niche player). For a Finance app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.9★)METRIC | +$2,200 | |
| Low install base (1,921 ratings)METRIC | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Nov 24
Nov 25
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 203 MB🔞 4+📱 iOS 15.0+🔖 v5.18.0🔄 updated 1d ago🌐 EN📂 Finance💰 Paid🚀 Launched 2017 (8y old)
📝 About this app
Your everyday just got a whole lot easier. Even better banking has arrived.
At the coffee shop, deciding if it’s a skinny soy latte or a cup of tea. In a taxi stuck in traffic, wondering how much you’ve saved for your trip to Machu Picchu. On a rollercoaster, planning the decorations for your dog’s third birthday party…
Wherever you are, whatever you’re doing, our new and improved mobile app makes banking even simpler.
From checking your balances and viewing transactions to paying family and friends, mobile banking takes all the hassle out of everyday money stuff. You can now do more than ever from the comfort of your own phone - and if that’s not exciting enough, this is just the start of our mini digital revolution, with loads more improvements on the way.
So go on. Get yourself up to date.
Update now >>
• Free to use, but providers may charge for download and usage
• Use in accordance with local laws and check charges if using abroad
• Use in accordance with our App terms and conditions
• Use in accordance with Apple terms and conditions
• This app may be withdrawn at any time, but we’ll always keep you in the loop.
At the coffee shop, deciding if it’s a skinny soy latte or a cup of tea. In a taxi stuck in traffic, wondering how much you’ve saved for your trip to Machu Picchu. On a rollercoaster, planning the decorations for your dog’s third birthday party…
Wherever you are, whatever you’re doing, our new and improved mobile app makes banking even simpler.
From checking your balances and viewing transactions to paying family and friends, mobile banking takes all the hassle out of everyday money stuff. You can now do more than ever from the comfort of your own phone - and if that’s not exciting enough, this is just the start of our mini digital revolution, with loads more improvements on the way.
So go on. Get yourself up to date.
Update now >>
• Free to use, but providers may charge for download and usage
• Use in accordance with local laws and check charges if using abroad
• Use in accordance with our App terms and conditions
• Use in accordance with Apple terms and conditions
• This app may be withdrawn at any time, but we’ll always keep you in the loop.
🆕 What's New · v5.18.0
A little fine-tuning and some important fixes to keep things running smoothly. We've also added three new ways to save on our products page, ready for you to explore and apply for in the App
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- first direct
- Developer
- first direct
- Bundle ID
- com.firstdirect.bankingonthego
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Get £175 for switching banks
- Description
- Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $287/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/firstdirect
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- http://www.firstdirect.com/press-releases/
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · tiktok · twitter · youtube
- Not found
- Phone
- Not found
- Contact page
- http://www.firstdirect.com/contact-us/
- About page
- http://www.firstdirect.com/help/useful-information/transaction-history-policy/
✨AI Revenue EstimateCONFIDENCE: HIGH
The 'first direct' iOS app is a mobile banking platform designed to facilitate banking services for its customers, including checking balances, making payments, and managing accounts. As a traditional banking app, it does not generate direct revenue through in-app purchases or subscriptions, unlike typical monetized apps. Publicly available data from sources like Sensor Tower, Statista, Adapty, or Reddit does not provide specific revenue estimates for the 'first direct' app itself, as its value is tied to customer engagement and retention for the bank's core financial products.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, FinTech Futures, FStech Financial Sector Technology, First Direct Bank
⭐Recent App Store Reviews20 latest · avg 4.0★ · 75.0% 5★ · 25.0% 1★
5★15 (75%)
4★0 (0%)
3★0 (0%)
2★0 (0%)
1★5 (25%)
+227,545 ratings/week
Praise: great ×4 love ×3 best ×2 amazing ×2 perfect ×1Complaints: terrible ×1 broken ×1
Top positive
★★★★★ Amazing to bank with.
First Direct’s customer service is second to none! ALWAYS get through locally to speak to an adviser without any automated menus. Staff are helpful, polite and nothing is to much trouble.…
★★★★★ Security steps could not be more annoying
On line banking with First Direct used to be a pleasure. With their new security measures, I now have to memorise multiple passwords that all have different monikers, none of which I can keep straight, and the site has lost all intuitivene…
Top negative
★☆☆☆☆ Pressure
I use my First Direct account regularly though do not make many transactions. Today I got a rude email telling me to use my account or it will become “Inactive” so I transferred some money between accounts. If my account becomes “Inactive” …
★☆☆☆☆ Digital key linked to physical phone
Outdated methodology - linking the digital key to the phone means I can’t now access my account without going through security reset given I’ve changed phones. Painful and unnecessary in this day and age.…
📈Ratings growth1,921 ratings+192000% lifetimeShow 3-year history estimate ▾
Tracked (23 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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