Microsoft Copilot

88
Microsoft Copilot is an iOS app from Microsoft Corporation in the Utilities category, currently rated 4.7★ across 1,376,651 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 88: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
📊 Performance Tracking LIVE
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (481 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 13.4y maintenance × ~1-person team | +$80K |
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
| 📺 Ad-supported base | 15× MRR |
| 📅 13.4y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 13.4y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
| 📦 App bundle size | 481 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
| 📅 13y+ since last update | Likely abandoned |
| • 13y old + 1y+ no update | +5% (API deprecation drift) |
How we forecast this revenue
MEDIUM CONFIDENCEBU Investment Matrix
Mixed signals · 62/100MEGA TIERcompetitive but cautious- 💰 Revenue: Healthy — $2.6M - $13.1M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.7★ across 1,368,413 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
💰 Forecast Revenue / mo
MODEL| High install base (1,376,651 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
📈 Reviews Growth
LIVE⭐ Rating Trend
LIVE🆕 What's New · v2.115.2
Profile & Insights
Identification
- App name
- Microsoft Copilot
- Developer
- Microsoft Corporation
- Bundle ID
- com.microsoft.officemobile
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- products.office.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $6.5M/mo
- Top-grossing rank
- 🇬🇧#15 /100 🇫🇷#17 /100 🇩🇪#18 /100 🇦🇺#19 /100 🇯🇵#21 /100 🇨🇦#22 /100 🇧🇷#23 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Funding
Press & Links
Contacts & Socials
📈Ratings growth1,364,455 ratings+304466% lifetimeShow 3-year history estimate ▾
📝 About this app
Copilot connects to Word, Excel, PowerPoint, Outlook, Teams, and more, bringing the files and information you use into one place.… View full description on the official store →
What Worked™ · Development Pipeline
18 EVENTS TRACKEDStore Page History
18 SCREENSHOT CHANGES3 ver.
3 ver.
2 ver.
3 ver.
2 ver.
2 ver.
3 ver.
2 ver.
2 ver.
3 ver.
2 ver.
2 ver.
ASO Keyword Positions
BEST RANK #28Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.60471★ | 127,867 | 4.60471★ this version |
| 🇧🇷 BR | 4.87022★ | 183,075 | 4.87022★ this version |
| 🇨🇦 CA | 4.63131★ | 196,601 | 4.63131★ this version |
| 🇩🇪 DE | 4.5024★ | 187,463 | 4.5024★ this version |
| 🇫🇷 FR | 4.63496★ | 142,220 | 4.63496★ this version |
| 🇬🇧 GB | 4.62762★ | 324,221 | 4.62762★ this version |
| 🇮🇳 IN | 4.73172★ | 189,836 | 4.73172★ this version |
| 🇯🇵 JP | 4.43583★ | 206,330 | 4.43583★ this version |
| 🇺🇸 US | 4.69892★ | 1,375,953 | 4.69892★ this version |
Track this app’s revenue
FREE📝 Description
95
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View all →Why high confidence: 1,376,651 ratings · no founder-verified revenue (model estimate only).



























