Microsoft Word

90
Microsoft Word on iOS targets the professional and academic productivity niche, directly competing with Apple Pages, Google Docs, and various third-party document editors. Its strong user rating across millions of reviews, combined with over $36K in estimated monthly revenue, indicates established market traction and a mature product in its growth cycle. This isn't a new entrant; it's a dominant player with a loyal user base. For paid productivity apps in this category, a common monetization observation is the shift towards subscription models, often bundled with broader service offerings like Microsoft 365. While a one-time purchase is possible, the recurring revenue from subscriptions is the primary driver, offering continuous feature updates and cloud integration as an upgrade path, rather than relying on per-download pricing or in-app ad revenue.
BU Score 90 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
📊 Performance Tracking LIVE
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (523 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 12.5y maintenance × ~1-person team | +$74K |
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
| 📺 Ad-supported base | 15× MRR |
| 📅 12.5y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 12.5y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
| 📦 App bundle size | 523 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
| 📅 11 days since last update | Active development |
How we forecast this revenue
MEDIUM CONFIDENCEBU Investment Matrix
Strong fundamentals · 70/100MEGA TIERSUBSCRIPTIONabove-average- 💰 Revenue: Healthy — $3.6M - $18.2M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 2,983,139 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, bug mentions above category norm, rating drift -1.89 ★ (recent 50 vs lifetime).
💰 Forecast Revenue / mo
MODEL| High install base (2,983,139 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
📈 Reviews Growth
LIVE⭐ Rating Trend
LIVE🆕 What's New · v2.113.5
Profile & Insights
Identification
- App name
- Microsoft Word
- Developer
- Microsoft Corporation
- Bundle ID
- com.microsoft.Office.Word
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- office.microsoft.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $9.1M/mo
- Top-grossing rank
- 🇦🇺#6 /100 🇬🇧#7 /100 🇫🇷#9 /100 🇧🇷#11 /100 🇮🇳#11 /100 🇩🇪#12 /100 🇨🇦#13 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Funding
Press & Links
Contacts & Socials
📈Ratings growth2,963,817 ratings+3% lifetimeShow 3-year history estimate ▾
📝 About this app
Enhance your writing with Copilot in Word when signed in with your Microsoft 365 subscription.* Draft, edit, collaborate, and share with confidence – anytime, anywhere.
Create impactful blogs, proposals, CVs, branding materials and more. Customise every document with rich formatting options and professionally designed templates.
Create Documents… View full description on the official store →
What Worked™ · Development Pipeline
24 EVENTS TRACKEDVoice of Customer
Based on 550 reviews across 7 marketsMulti-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.60217★ | 295,410 | 4.60217★ this version |
| 🇧🇷 BR | 4.83502★ | 677,280 | 4.83502★ this version |
| 🇨🇦 CA | 4.63876★ | 391,036 | 4.63876★ this version |
| 🇩🇪 DE | 4.52402★ | 411,266 | 4.52402★ this version |
| 🇫🇷 FR | 4.63062★ | 346,440 | 4.63062★ this version |
| 🇬🇧 GB | 4.641★ | 779,809 | 4.641★ this version |
| 🇮🇳 IN | 4.65385★ | 248,825 | 4.65385★ this version |
| 🇯🇵 JP | 4.50622★ | 523,721 | 4.50622★ this version |
| 🇺🇸 US | 4.73341★ | 2,985,288 | 4.73341★ this version |
Track this app’s revenue
FREE📝 Description
95
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View all →Why high confidence: 2,983,139 ratings · no founder-verified revenue (model estimate only).



