70
BU Score
Strong
Bitmoji
✍️ BU Analytics Review
“
Bitmoji is an iOS app from Bitstrips in the Utilities category, currently rated 4.0★ across 107,749 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 70 — Strong (healthy traction). For a Utilities app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (107,749 ratings)METRIC | +$12,000 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (35 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 84 MB🔞 12+📱 iOS 14.0+🔖 v11.81🔄 updated 4mo ago🌐 AR, BN, DA, NL, EN +30📂 Utilities💰 Paid🚀 Launched 2014 (11y old)
📝 About this app
Bitmoji is your own personal emoji.
• Create an expressive cartoon avatar
• Choose from a huge library of stickers – all featuring YOU
• Use Bitmoji in Snapchat and wherever else you chat
Using Bitmoji in Snapchat unlocks Friendmoji – 2-person Bitmojis featuring you and your friends!
• Create an expressive cartoon avatar
• Choose from a huge library of stickers – all featuring YOU
• Use Bitmoji in Snapchat and wherever else you chat
Using Bitmoji in Snapchat unlocks Friendmoji – 2-person Bitmojis featuring you and your friends!
🆕 What's New · v11.81
*Bug fixes and improvements!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Bitmoji
- Developer
- Bitstrips
- Bundle ID
- com.bitstrips.imoji
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- AR, BN, DA, NL, EN, FI, FR, DE, EL, GU, HI, ID, IT, JA, KN, KO, MS, ML, MR, NB, PL, PT, PA, RO, RU, ZH, ES, SV, TA, TE, TH, ZH, TR, UR, VI
Company
- Website
- Not found
- Tagline
- Your Personal Emoji
- Description
- Bitmoji is your own personal emoji. Create an expressive cartoon avatar, choose from a growing library of moods and stickers - featuring YOU! Put them into any text message, chat or status update.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $2.5KAI medium
- AI annual estimate
- $30.0K/yr
- ML model estimate / mo
- $8.7K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- press@snap.com
- Phone
- Not found
- Contact page
- https://www.bitmoji.com/support/terms.html
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Bitmoji" by Bitstrips generates very low direct revenue, estimated to be less than $5,000 per month, as it does not feature in-app purchases. Its primary value and monetization occur indirectly through its integration with Snapchat, brand partnerships, and merchandise sales within the broader Snap Inc. ecosystem.
Sources mentioned: Sensor Tower, Owler, Forbes, LA Times, Reddit, Social Media Today, Snap Inc.
⭐Recent App Store Reviews49 latest · avg 1.78★ · 10.2% 5★ · 69.4% 1★
5★5 (10%)
4★1 (2%)
3★6 (12%)
2★3 (6%)
1★34 (69%)
+8 ratings/week
Praise: love ×8 great ×6 awesome ×4 best ×3 perfect ×2Complaints: terrible ×4 hate ×4 subscription ×1 bug ×1
Top positive
★★★★★ Emoji
This app is good…
★★★★★ Saves my live
This is my favorite sticker app because it gives you your own sticker like you you can chat with friends and it is so easy to to have your own sticker do not listen to the other reviews this is the one you are looking for and it is free🎉🙃🤩…
Top negative
★☆☆☆☆ WHY ruin a good thing???
I previously had a 5 star rating for bitmoji. I used to use it CONSTANTLY over snapchat and to text my family. I stopped using it for a good while, but today for Mother’s Day I thought i would send a cute bitmoji pic to mom. The HORROR of s…
★☆☆☆☆ New Look = terrible
The old images looked great and the new ones are like AI slop. I will be deleting the app after I post this. So sad.…
📈Ratings growth107,749 ratings+24% lifetimeShow 3-year history estimate ▾
Tracked (33 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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