Bitmoji
82
Quality Score
Excellent
✍️ Bumetric analysis
“
Bitmoji is an iOS app from Bitmoji in the Utilities category, currently rated 4.5★ across 3,637,245 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 82: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Forecast monthly revenue
—/mo
Founder-confirmed monthly revenue
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
505 snapshots on record
Rating
4.5
Reviews
3,637,245 reviews
Forecast Revenue / mo
—
Snapshots tracked
505
since Aug 2025
🤖Also on Android
$200/mo · 3.6M ratings · 4.5★
View →
📊
BU Investment Matrix
Concerning · 47/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
8.9
Revenue Strength
0.0
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · BIG tier · high confidence, trajectory unclear.
- ⭐ Quality: 4.46★ across 3,637,245 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: No verified revenue — acquisition only makes sense for tech / userbase / brand.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (3,637,245 ratings)METRIC | +$12,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (35 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Good rating (4.5★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Bitmoji
- Developer
- Bitmoji
- Bundle ID
- com.bitstrips.imoji
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- AR, BN, DA, NL, EN, FI, FR, DE, EL, GU, HI, ID, IT, JA, KN, KO, MS, ML, MR, NB, PL, PT, PA, RO, RU, ZH, ES, SV, TA, TE, TH, ZH, TR, UR, VI
Company
- Website
- www.bitmoji.com
- Tagline
- Your Personal Emoji
- Description
- Bitmoji is your own personal emoji. Create an expressive cartoon avatar, choose from a growing library of moods and stickers - featuring YOU! Put them into any text message, chat or status update.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $7.0K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- press@snap.com
- Phone
- Not found
- Contact page
- bitmoji.com/support/terms.html
- About page
- Not found
📈Ratings growth3,637,245 ratings+815426% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Bitmoji is your own personal emoji.
• Create an expressive cartoon avatar
• Choose from a huge library of stickers – all featuring YOU
• Use Bitmoji in Snapchat and wherever else you chat
Using Bitmoji in Snapchat unlocks Friendmoji – 2-person Bitmojis featuring you and your friends!
• Create an expressive cartoon avatar
• Choose from a huge library of stickers – all featuring YOU
• Use Bitmoji in Snapchat and wherever else you chat
Using Bitmoji in Snapchat unlocks Friendmoji – 2-person Bitmojis featuring you and your friends!
App Specs
🔐 Own this app? Claim & verify MRR →💾 84 MB🔞 12+📱 iOS 14.0+🔖 v11.84.0.2🔄 updated 1mo ago🌐 AR, BN, DA, NL, EN +30📂 Utilities💰 Paid🚀 Launched 2014 (11y old)
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v11.83.0.1 → v11.84.0.2
→ 30 days after: reviews −720 high confidence
2026-07
📈
Crossed 500,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews −857 high confidence
2026-07
📸
Refreshed store screenshots — 5 of 6 updated
→ 30 days after: reviews −857 high confidence
2026-07
⭐
Rating ↑ 3.99 → 4.47 (improved 0.48★)
→ 30 days after: reviews −857 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: revenue −$8.7K/mo · rating +0.48★ · reviews +3,531,073 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +11 high confidence
2026-03
⭐
Rating ↑ 1.69 → 3.80 (improved 2.11★)
→ 30 days after: reviews +11 high confidence
2026-01
🔧
Shipped update — v11.81 → v11.83.0.1
→ 30 days after: reviews +64 high confidence
2025-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.10★ · reviews +115 high confidence
2025-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.53★ · reviews +130 high confidence
2025-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.21★ · reviews +118 low · multiple changes
2025-08
⭐
Rating ↑ 1.40 → 2.00 (improved 0.60★)
→ 30 days after: rating −0.23★ · reviews +117 low · multiple changes
2025-08
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.23★ · reviews +111 medium · co-occurring
2025-08
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
→ 30 days after: rating −0.23★ · reviews +111 medium · co-occurring
📸
Store Page History
5 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-07-02
Slot 2
2 ver.
2 ver.
2026-05-12
2026-07-02
Slot 3
2 ver.
2 ver.
2026-05-12
2026-07-02
Slot 4
2 ver.
2 ver.
2026-05-12
2026-07-02
Slot 5
2 ver.
2 ver.
2026-05-12
2026-07-02
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.98407★ | 6,278 | 3.98407★ this version |
| 🇧🇷 BR | 3.90228★ | 2,937 | 3.90228★ this version |
| 🇨🇦 CA | 3.82483★ | 12,439 | 3.82483★ this version |
| 🇩🇪 DE | 3.80617★ | 5,087 | 3.80617★ this version |
| 🇫🇷 FR | 4.03909★ | 13,865 | 4.03909★ this version |
| 🇬🇧 GB | 4.08464★ | 14,296 | 4.08464★ this version |
| 🇮🇳 IN | 4.11862★ | 3,886 | 4.11862★ this version |
| 🇯🇵 JP | 3.24074★ | 324 | 3.24074★ this version |
| 🇺🇸 US | 3.98677★ | 107,766 | 3.98677★ this version |
🔔
Track this app’s revenue
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ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (84 MB) | +$13K |
| ⚙ Utilities complexity ×0.85 | $-9599 |
| ⚙ 11.9y maintenance × ~1-person team | +$71K |
Total estimate
$125K
👥 Estimated audience size
509.0M
Lifetime downloads (US-equivalent)
Monthly active
41.0M
Daily active
8.2M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 11.9y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 84 MB |
| 🏷 Category context | Utilities |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-08-21 · 41 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 41 days since last update | Healthy release cadence |
Verdict
Active
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Bitmoji: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Bitmoji
View all →📦 Portfolio summaryINDIE studio
2apps·$7K/mocombined
⚠ Concentrated — top app contributes 97% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why high confidence: 3,637,245 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow many users does Bitmoji have?▴
Estimated audience: ~509.0M lifetime downloads, ~41.0M monthly active users, and ~8.2M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Bitmoji?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Bitmoji built with?▴
Our heuristic places Bitmoji on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Bitmoji still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
When was Bitmoji last updated?▴
Bitmoji last shipped a new version on 2026-08-21 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Bitmoji?▴
Bitmoji is published by Bitmoji on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Bitmoji's BU Score?▴
Bitmoji has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.