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82
BU Score
Excellent

23andMe - DNA Testing

4.8 ✍️ Editor
✍️ BU Analytics Review

23andMe - DNA Testing is an iOS app from 23andMe, Inc. in the Health & Fitness category, currently rated 4.8★ across 551,501 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 82Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (551,501 ratings)METRIC
+$12,000
premiumREVIEW
+$2,200
Excellent rating (4.8★)METRIC
+$2,200
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
Mature app (10y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
priceyREVIEW
−$800
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 105 MB🔞 12+📱 iOS 17.0+🔖 v15.20.0🔄 updated 2w ago🌐 EN📂 Health & Fitness💰 Paid🚀 Launched 2015 (10y old)

📝 About this app

Start your DNA-powered journey with the 23andMe app. Explore your ancestry, connect with your DNA relatives, review personalized health insights and more.

ANCESTRY SERVICE: Explore where in the world your DNA is from across 3000+ regions.

HEALTH + ANCESTRY SERVICE*: Get a more complete picture of your health with insights from your genetic data and find out what you may pass on to your future children. Includes everything in Ancestry Service.¹

23ANDME+ PREMIUM™*: Access new premium reports and features throughout the year to keep fueling your health journey and exploring your ancestry. You can also opt in to Health Action Plan for a more personalized experience and recommendations. Includes everything in Health + Ancestry Service.²

23ANDME+ TOTAL HEALTH™**: Optimize your health with physician initiated whole exome sequencing, biannual blood testing and genetics-informed clinical care. Includes everything in 23andMe+ Premium.³

PRIVACY: You are in control of your data. When you explore your DNA with 23andMe, you entrust us with important information. That’s why, since day one, we’ve committed ourselves to protecting your privacy. We provide robust controls that give you options when it comes to your genetic data.

RESEARCH: You can also choose to participate in 23andMe research. If you opt to do so, the answers you provide could help drive scientific discoveries.

HOW YOUR KIT AND THE APP WORK TOGETHER: All services require purchasing a kit, registering and submitting a saliva sample using the collection tube provided. Log into your account to track your sample’s progress. Once your reports are ready, open your app to view your reports.

NOTIFICATIONS: Stay in the know with notifications about personalized recommendations, new product updates, research surveys, family connections and more.

TERMS OF SERVICE
US (https://www.23andme.com/legal/terms-of-service)
UK, IE, FI, DK, SE, NL (https://www.23andme.com/en-eu/legal/terms-of-service)
Canada (https://www.23andme.com/en-ca/legal/terms-of-service/)
All other countries (https://www.23andme.com/en-int/legal/terms-of-service/)
Consumer Health Data Privacy Policy (https://www.23andme.com/legal/us-privacy/#washington-consumer-health-data-privacy-policy)

AVAILABILITY
¹ Health + Ancestry Service is available in US, Canada, United Kingdom, Ireland, Denmark, Finland, Netherlands, and Sweden.
² 23andMe+ Premium Membership is available in US, Canada, and United Kingdom only. Health Action Plan is available in the US only and requires opting in to personalized recommendations.
³ Total Health Membership not available to residents of HI, NJ, NY, OK, RI and US territories.

*The 23andMe PGS test includes health predisposition and carrier status reports. Health predisposition reports include reports that meet FDA requirements for Genetic Health Risks and wellness reports which are based on 23andMe research. Your ethnicity may affect the relevance of each report. Each Genetic Health Risk report describes if a person has variants associated with a higher risk of developing a disease, but does not describe their overall risk of developing the disease. The reports do not detect all variants. The reports are not intended to diagnose any disease, tell you about your current state of health, or for use in making medical decisions, including whether to take medication, or how much medication to take. This test is intended for use in adults. Visit https://www.23andme.com/test-info for additional important limitations about each report.

**Total Health membership includes services initiated and performed by third-party clinicians and lab providers through the 23andMe platform. Additional terms and conditions also apply. Exome Sequencing is analyzed by a CLIA- and CAP-accredited laboratory. All telehealth services are provided in accordance with the Telehealth Terms (https://www.23andme.com/legal/telehealth-tos/) and Consent to Telehealth (https://www.23andme.com/legal/telehealth-consent/).

🆕 What's New · v15.20.0

Minor updates and bug fixes

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
23andMe - DNA Testing
Developer
23andMe, Inc.
Bundle ID
com.23andme.core
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
12+
Languages
EN

Company

Website
Not found
Tagline
Find out what your DNA says about you and your family.
Description
23andMe is a saliva-based DNA service. We provide genetic reports on your ancestry, family history and help you connect with your DNA relatives.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$500AI medium
AI annual estimate
$6.0K/yr
ML model estimate / mo
$5.3K/mo
Top-grossing rank
Outside top 100 in US Health & Fitness
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://twitter.com/23andMe/
LinkedIn
https://www.linkedin.com/company/23andme
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://www.23andme.com/en-int/stories/
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · linkedin · tiktok · twitter · youtube
Email
press@23andme.com
Phone
Not found
Contact page
Not found
About page
https://www.23andme.com/en-int/about/
AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "23andMe - DNA Testing" is estimated to generate less than $1,000 in monthly revenue, with an annual estimate of approximately $6,000. This figure reflects direct in-app monetization and is significantly lower than the overall company revenue, which primarily comes from DNA kit sales, research partnerships, and a growing subscription service.
Sources mentioned: Adapty, Growjo, Zippia, Companies Market Cap, Owler, Tracxn, 23andMe financial reports
Recent App Store Reviews49 latest · avg 2.92★ · 38.8% 5★ · 38.8% 1★
5★
19 (39%)
4★
2 (4%)
3★
3 (6%)
2★
6 (12%)
1★
19 (39%)
+285 ratings/week
Praise: love ×5 great ×3 recommend ×2 amazing ×1 favorite ×1Complaints: subscription ×2 terrible ×2 scam ×2 refund ×1 hate ×1
Top positive
★★★★★ No new relatives in 6 years
I just upgraded my subscription and I have no new relatives added in 6 years. That’s disappointing. I’m trying to find my father’s relatives. I have to say I am disappointed…
★★★★★ Alice
I had a great experience with 23andMe. The process was easy, the instructions were clear, and I received my results on time. The ancestry and health reports were detailed and easy to understand. Very interesting and informative — definitely…
Top negative
★☆☆☆☆ Disappointed
I always preferred 23 and me over ancestry because of the ease of funding information. Sadly, 23 and me has become even more restrictive with sharing information than ancestry ever was. Like everything else, greed has taken over.…
★☆☆☆☆ Be careful w your info ppl
Also, add Palestine and Israel lol, but we know you won’t for certain reasons.…
📈Ratings growth551,501 ratings+21% lifetimeShow 3-year history estimate ▾May 2023Dec 2025May 2026
Tracked (44 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

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