
86
BU Score
Excellent
Microsoft Authenticator
✍️ BU Analytics Review
“
Microsoft Authenticator is an iOS app from Microsoft Corporation in the Productivity category, currently rated 4.7★ across 641,483 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 86 — Excellent (strong product-market fit). For a Productivity app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (641,483 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (42 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 164 MB🔞 4+📱 iOS 17.0+🔖 v6.8.46🔄 updated 1w ago🌐 AR, EU, BG, CA, HR +37📂 Productivity💰 Paid🚀 Launched 2015 (10y old)
📝 About this app
Use Microsoft Authenticator for easy, secure sign-ins for all your online accounts using multi-factor authentication, passwordless, or password autofill. You also have additional account management options for your Microsoft personal, work or school accounts.
Getting started with multi-factor authentication
Multi factor authentication (MFA)provides a second layer of security. When enabled, during login after entering your password, you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The OTP codes have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The OTP doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.
Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Getting started with autofill
Microsoft Authenticator app can also autofill passwords for you. Sign-in on the Passwords tab inside the Authenticator app with your personal Microsoft account to start syncing passwords, including the passwords saved in Microsoft Edge. Make Microsoft Authenticator the default autofill provider and start autofilling passwords on apps and sites you visit on your mobile. Your passwords are protected with multi-factor authentication in the app. You will need to prove yourself with your fingerprint, face ID, or PIN to access and autofill passwords on your mobile. You can also import passwords from Google Chrome and other password managers.
Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain organization resources. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each.
Getting started with multi-factor authentication
Multi factor authentication (MFA)provides a second layer of security. When enabled, during login after entering your password, you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The OTP codes have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The OTP doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.
Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Getting started with autofill
Microsoft Authenticator app can also autofill passwords for you. Sign-in on the Passwords tab inside the Authenticator app with your personal Microsoft account to start syncing passwords, including the passwords saved in Microsoft Edge. Make Microsoft Authenticator the default autofill provider and start autofilling passwords on apps and sites you visit on your mobile. Your passwords are protected with multi-factor authentication in the app. You will need to prove yourself with your fingerprint, face ID, or PIN to access and autofill passwords on your mobile. You can also import passwords from Google Chrome and other password managers.
Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain organization resources. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each.
🆕 What's New · v6.8.46
We're always working on new features, bug fixes, and performance improvements. Make sure you stay updated with the latest version for the best authentication experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Microsoft Authenticator
- Developer
- Microsoft Corporation
- Bundle ID
- com.microsoft.azureauthenticator
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AR, EU, BG, CA, HR, CS, DA, NL, EN, ET, FI, FR, GL, DE, EL, HE, HI, HU, ID, IT, JA, KK, KO, LV, LT, MS, NB, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- $ • • • • • •
- Description
- Entdecken Sie Microsoft-Produkte und -Dienste für Ihr Zuhause oder Ihr Unternehmen. Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface und mehr kaufen
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $0AI high
- AI annual estimate
- Not found
- ML model estimate / mo
- $23.5K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://www.xbox.com/
- https://www.linkedin.com/company/microsoft
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app 'Microsoft Authenticator' by Microsoft Corporation is a free application and does not generate direct revenue through in-app purchases or subscriptions. Its value to Microsoft is indirect, contributing to enhanced security for Microsoft accounts and services, reducing support costs for compromised accounts, and strengthening its ecosystem and market share.
Sources mentioned: Sensor Tower, Reddit, Appfigures
⭐Recent App Store Reviews49 latest · avg 1.61★ · 8.2% 5★ · 73.5% 1★
5★4 (8%)
4★2 (4%)
3★1 (2%)
2★6 (12%)
1★36 (73%)
+6,264 ratings/week
Praise: recommend ×2 best ×1 perfect ×1Complaints: worst ×7 terrible ×3 broken ×1 bug ×1 hate ×1
Top positive
★★★★★ Perfect
Superb app easy to use…
★★★★★ KSP + ESP
👍🏽👅🔱…
Top negative
★☆☆☆☆ This is the worst commercial app I have ever used and I have worked in tech since 2003
This is a miserable application…
★☆☆☆☆ Getting signed was terrible
Going back and forth just to get signed back in because of a new phone was a 30 minute nightmare. Of getting sent multiple one time codes and repeating over and over again.…
📈Ratings growth641,483 ratings+23% lifetimeShow 3-year history estimate ▾
Tracked (13 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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