Microsoft Authenticator
86
Quality Score
Excellent
✍️ Bumetric analysis
“
Microsoft Authenticator is an iOS app from Microsoft Corporation in the News category, currently rated 4.7★ across 695,438 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 86: Excellent (strong product-market fit). For a News app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
505 snapshots on record
Rating
4.7
Reviews
695,438 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
505
since Dec 2025
🤖Also on Android
$275/mo · 2.8M ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (223 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$12.0M
↳ What it would sell for · not monthly revenue
Marketplace range $9.0M – $15.5M · 17× MRR multiple
💸
~109× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 News category multiple | -5% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
17× MRR
👥 Estimated audience size
83.0M
Lifetime downloads (US-equivalent)
Monthly active
12.0M
Daily active
5.4M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
8.2
Product Quality
9.4
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.71★ across 692,715 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (695,438 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (42 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.8.55
We're always working on new features, bug fixes, and performance improvements. Make sure you stay updated with the latest version for the best authentication experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Microsoft Authenticator
- Developer
- Microsoft Corporation
- Bundle ID
- com.microsoft.azureauthenticator
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- AR, EU, BG, CA, HR, CS, DA, NL, EN, ET, FI, FR, GL, DE, EL, HE, HI, HU, ID, IT, JA, KK, KO, LV, LT, MS, NB, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- www.microsoft.com
- Tagline
- Entdecken Sie das neueste Surface Laptop
- Description
- Entdecken Sie Microsoft-Produkte und -Dienste für Ihr Zuhause oder Ihr Unternehmen. Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface und mehr kaufen
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- xbox.com
- linkedin.com/company/microsoft
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth684,753 ratings+153432% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Use Microsoft Authenticator for easy, secure sign-ins for all your online accounts using multi-factor authentication, passwordless, or password autofill. You also have additional account management options for your Microsoft personal, work or school accounts.
Getting started with multi-factor authentication
Multi factor authentication (MFA)provides a second layer of security. When enabled, during login after entering your password, you’ll be asked for an additional way to prove it’s really you.… View full description on the official store →
Getting started with multi-factor authentication
Multi factor authentication (MFA)provides a second layer of security. When enabled, during login after entering your password, you’ll be asked for an additional way to prove it’s really you.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 223 MB🔞 4+📱 iOS 17.0+🔖 v6.8.55🔄 updated 0d ago🌐 AR, EU, BG, CA, HR +37📂 News💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v6.8.50 → v6.8.52
→ 30 days after: reviews +13,894 high confidence
2026-06
🔧
Shipped update — v6.8.49 → v6.8.50
→ 30 days after: revenue +$8.0K/mo · reviews +12,307 high confidence
2026-06
🔧
Shipped update — v6.8.46 → v6.8.49
→ 30 days after: revenue +$8.0K/mo · reviews +29,376 medium · co-occurring
2026-05
🔧
Shipped update — v? → v6.8.46
→ 30 days after: reviews +44,534 high confidence
2026-04
⭐
Rating ↑ 1.53 → 4.70 (improved 3.17★)
→ 30 days after: reviews +27,465 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +27,465 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$23.5K/mo · rating +3.17★ · reviews +613,556 high confidence
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +244 high confidence
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.52★ · reviews +240 medium · co-occurring
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.50★ · reviews +213 medium · co-occurring
2025-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.50★ · reviews +209 medium · co-occurring
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.69758★ | 94,772 | 4.69758★ this version |
| 🇧🇷 BR | 4.87328★ | 72,496 | 4.87328★ this version |
| 🇨🇦 CA | 4.66479★ | 121,331 | 4.66479★ this version |
| 🇩🇪 DE | 4.65678★ | 93,928 | 4.65678★ this version |
| 🇫🇷 FR | 4.70788★ | 32,497 | 4.70788★ this version |
| 🇬🇧 GB | 4.60822★ | 166,568 | 4.60822★ this version |
| 🇮🇳 IN | 4.83901★ | 51,603 | 4.83901★ this version |
| 🇯🇵 JP | 4.42504★ | 38,067 | 4.42504★ this version |
| 🇺🇸 US | 4.71302★ | 695,297 | 4.71302★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Microsoft Authenticator: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Microsoft Corporation
View all →📦 Portfolio summaryMEGA studio
103apps·$122.4M/mocombined
✓ Diversified — top app contributes 11%; risk spread across portfolio
About this analysis
Why high confidence: 695,438 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Microsoft Authenticator make per month?▴
Based on our ML-calibrated revenue forecast, Microsoft Authenticator earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Microsoft Authenticator profitable?▴
With estimated build cost $110K and monthly revenue $700K, Microsoft Authenticator looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Microsoft Authenticator have?▴
Estimated audience: ~83.0M lifetime downloads, ~12.0M monthly active users, and ~5.4M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Microsoft Authenticator?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Microsoft Authenticator sell for?▴
Estimated acquisition value: $12.0M (marketplace range $9.0M – $15.5M). Calculated as 17× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Microsoft Authenticator?▴
Microsoft Authenticator is published by Microsoft Corporation on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Microsoft Authenticator's BU Score?▴
Microsoft Authenticator has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.