How much does Microsoft Authenticator make per month?

Based on our ML-calibrated revenue forecast, Microsoft Authenticator earns approximately $23K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Microsoft Authenticator?

Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Microsoft Authenticator?

Microsoft Authenticator is published by Microsoft Corporation on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Microsoft Authenticator's BU Score?

Microsoft Authenticator has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Microsoft Authenticator

Quality Score

Excellent

Microsoft Authenticator

Name: Microsoft Authenticator — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Microsoft Authenticator revenue, Microsoft Authenticator app analytics, mobile app revenue estimate, Business revenue, iOS app revenue

High confidence

4.7 ✍️ Editor

✍️ bumetric analysis

“

Microsoft Authenticator is an iOS app from Microsoft Corporation in the Business category, currently rated 4.7★ across 662,489 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 86: Excellent (strong product-market fit). For a Business app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$1.4M

per month

→

12-mo forecast

$1.5M – $2.3M

per month

→

24-mo forecast

$1.8M – $3.3M

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🤖Also on Android

Microsoft Authenticator

$6.0K/mo · 2.7M ratings · 4.7★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$135K

↳ What it cost to build · not monthly revenue

Likely range $100K – $180K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~6 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (164 MB)	+$40K
⚙ Business complexity ×1.50	+$45K

Total estimate $135K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$475K

↳ What it would sell for · not monthly revenue

Marketplace range $350K – $600K · 20× MRR multiple

💸 ~3.5× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Business category multiple	+10%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 20× MRR

👥 Estimated audience size

43.0M

Lifetime downloads (US-equivalent)

Monthly active

9.4M

Daily active

2.8M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Business engagement	~65 installs / rating
🔁 Business D30 retention	22%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$1.4M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$1.4M – $1.9M

12 months

$1.5M – $2.3M

24 months

$1.8M – $3.3M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 62/100BIG TIERcompetitive but cautious

Revenue Strength

6.1

Product Quality

9.4

Market Position

2.0

Growth Velocity

5.0

Defensibility

7.5

Operational Safety

10.0

Founder Strength

8.2

Monetization Maturity

1.0

💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.72★ across 662,489 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (662,489 ratings)METRIC		+$12,000
Excellent rating (4.7★)METRIC		+$2,200
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
securityREVIEW		+$1,800
excellent appREVIEW		+$1,500
Mature app (11y old)METRIC		+$1,500
Multilingual (42 languages)METRIC		+$1,500
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v6.8.49

We're always working on new features, bug fixes, and performance improvements. Make sure you stay updated with the latest version for the best authentication experience.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Microsoft Authenticator
Developer: Microsoft Corporation
Bundle ID: com.microsoft.azureauthenticator
App Store URL: Open in App Store
Category: Business
Content rating: 4+
Languages: AR, EU, BG, CA, HR, CS, DA, NL, EN, ET, FI, FR, GL, DE, EL, HE, HI, HU, ID, IT, JA, KK, KO, LV, LT, MS, NB, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, TH, ZH, TR, UK, VI

Company

Website: www.microsoft.com
Tagline: Die brandneue Surface-Produktreihe
Description: Entdecken Sie Microsoft-Produkte und -Dienste für Ihr Zuhause oder Ihr Unternehmen. Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface und mehr kaufen
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $23.5K/mo
Top-grossing rank: Outside top 100 in US Business
All-time revenue: Not found
Pricing: Not found

Founder

Name: Not found
X / Twitter: xbox.com
LinkedIn: linkedin.com/company/microsoft
GitHub: Not found
X followers: Not found
Public statements: Not found

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth662,489 ratings+37% lifetimeShow 3-year history estimate ▾

Tracked (14 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

🚀Version Release Timeline2 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Use Microsoft Authenticator for easy, secure sign-ins for all your online accounts using multi-factor authentication, passwordless, or password autofill. You also have additional account management options for your Microsoft personal, work or school accounts.

Getting started with multi-factor authentication

Multi factor authentication (MFA)provides a second layer of security. When enabled, during login after entering your password, you’ll be asked for an additional way to prove it’s really you.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 164 MB🔞 4+📱 iOS 17.0+🔖 v6.8.49🔄 updated 0d ago🌐 AR, EU, BG, CA, HR +37📂 Business💰 Paid

📅

What Worked™ · Development Pipeline

9 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-06

🔧

Shipped update — v6.8.46 → v6.8.49

→ 30 days after: reviews +17,069 medium · co-occurring

2026-05

🔧

Shipped update — v? → v6.8.46

→ 30 days after: reviews +44,534 high confidence

2026-04

⭐

Rating ↑ 1.53 → 4.70 (improved 3.17★)

→ 30 days after: reviews +27,465 high confidence

2026-04

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +27,465 high confidence

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

→ 30 days after: revenue +$23.5K/mo · rating +3.17★ · reviews +613,556 high confidence

2025-12

📈

Crossed 100 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +244 high confidence

2025-12

📈

Crossed 50 ratings — social-proof flywheel kicking in

→ 30 days after: rating +0.52★ · reviews +240 medium · co-occurring

2025-12

📈

Crossed 10 ratings — social-proof flywheel kicking in

→ 30 days after: rating +0.50★ · reviews +213 medium · co-occurring

2025-12

🚀

First tracked snapshot — initial data captured

→ 30 days after: rating +0.50★ · reviews +209 medium · co-occurring

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇺🇸 US	4.71756★	662,854	4.71756★ this version
🇬🇧 GB	4.61437★	158,202	4.61437★ this version
🇩🇪 DE	4.66094★	90,203	4.66094★ this version
🇫🇷 FR	4.71113★	31,076	4.71113★ this version
🇯🇵 JP	4.43309★	36,881	4.43309★ this version
🇨🇦 CA	4.66728★	114,503	4.66728★ this version
🇦🇺 AU	4.70292★	89,871	4.70292★ this version
🇧🇷 BR	4.87422★	69,707	4.87422★ this version
🇮🇳 IN	4.8402★	49,818	4.8402★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Microsoft Authenticator: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →