How much does Microsoft Authenticator make per month?

Based on our ML-calibrated revenue forecast, Microsoft Authenticator earns approximately $6.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Microsoft Authenticator?

Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Microsoft Authenticator?

Microsoft Authenticator is published by Microsoft Corporation on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Microsoft Authenticator's BU Score?

Microsoft Authenticator has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Microsoft Authenticator

Quality Score

Excellent

Microsoft Authenticator

Name: Microsoft Authenticator — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Microsoft Authenticator revenue, Microsoft Authenticator app analytics, mobile app revenue estimate, Business revenue, Android app revenue

High confidence

4.7 ✍️ Editor

✍️ bumetric analysis

“

This app operates in the critical digital security niche, providing multi-factor and passwordless authentication. Its direct competitors include Google Authenticator, Authy, and other enterprise-focused identity management solutions. The substantial volume of ratings, coupled with a high average score, indicates significant user adoption and strong product satisfaction. This traction points to a mature, widely integrated application rather than an early-stage product. Given its free monetization model, revenue is not directly generated from the app itself but rather serves as an ecosystem enabler for Microsoft’s broader suite of services. In the business security category, a common monetization strategy for similar tools often involves premium features for enterprise clients, such as advanced analytics, centralized management, or integration with specific IT infrastructure, typically offered as part of a larger subscription package rather than individual in-app purchases.

BU Score 84 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$1.4M

per month

→

12-mo forecast

$1.5M – $2.3M

per month

→

24-mo forecast

$1.8M – $3.3M

per month

BIG tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

Run free AI audit →

Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🍎Also on iOS

Microsoft Authenticator

$23.5K/mo · 662K ratings · 4.7★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$115K

↳ What it cost to build · not monthly revenue

Likely range $85K – $155K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.6y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Business complexity ×1.50	+$25K
🌐 Cross-platform reach (iOS + Android)	+$41K

Total estimate $115K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$125K

↳ What it would sell for · not monthly revenue

Marketplace range $75K – $150K · 19× MRR multiple

💸 ~1.1× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Business category multiple	+10%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 19× MRR

👥 Estimated audience size

174.0M

Lifetime downloads (US-equivalent)

Monthly active

38.0M

Daily active

11.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Business engagement	~65 installs / rating
🔁 Business D30 retention	22%
📍 DAU / MAU stickiness	0.30

DAU / MAU 29% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$1.4M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$1.4M – $1.9M

12 months

$1.5M – $2.3M

24 months

$1.8M – $3.3M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 59/100BIG TIERcompetitive but cautious

Revenue Strength

6.1

Product Quality

9.3

Market Position

0.0

Growth Velocity

5.0

Defensibility

7.5

Operational Safety

10.0

Founder Strength

8.2

Monetization Maturity

1.0

💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.66★ across 2,681,493 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (2,681,493 ratings)METRIC		+$12,000
Excellent rating (4.7★)METRIC		+$2,200
Mature app (11y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Microsoft Authenticator
Developer: Microsoft Corporation
Bundle ID: com.azure.authenticator
App Store URL: Open in App Store
Category: Business
Content rating: Not found
Languages: Not found

Company

Website: msdn.microsoft.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $6.0K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth2,681,493 ratings+27% lifetimeShow 3-year history estimate ▾

Tracked (2 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

🚀Version Release Timeline2 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Use Microsoft Authenticator for easy, secure sign-ins for all your online accounts using multi-factor authentication or passwordless. You also have additional account management options for your Microsoft personal, work or school accounts.

Getting started with multi-factor authentication

Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v6.2605.3042🔄 updated 0d ago📂 Business💰 Free

📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-06

🔧

Shipped update — v6.2604.2550 → v6.2605.3042

→ 30 days after: reviews +47,786 medium · co-occurring

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +47,786 high confidence

🔔

Track this app’s revenue

FREE

Get an email when revenue moves by your threshold. No spam, unsubscribe in one click.

📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Microsoft Authenticator: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →