
84
BU Score
Excellent
Microsoft Authenticator
✍️ BU Analytics Review
“
Microsoft Authenticator is an Android app from Microsoft Corporation in the Business category, currently rated 4.7★ across 2,633,707 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 84 — Excellent (strong product-market fit). For a Business app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,633,707 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v6.2604.2550🔄 updated 1w ago📂 Business💰 Free
📝 About this app
Use Microsoft Authenticator for easy, secure sign-ins for all your online accounts using multi-factor authentication or passwordless. You also have additional account management options for your Microsoft personal, work or school accounts.
Getting started with multi-factor authentication
Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The one-time passwords (OTP codes) have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The one-time password (OTP) doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.
Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain files, emails, or apps. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator also supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each. Because Microsoft Authenticator supports single sign-on, once you have proven your identity once, you will not need to log in again to other Microsoft apps on your device.
Optional Access Permissions
Microsoft Authenticator includes the following optional access permissions. All these require user consent. If you choose to not grant these optional access permissions, you can still use Microsoft Authenticator for other services that do not require such permission. For more information see https://aka.ms/authappfaq
Location: Sometimes your organization wants to know your location before allowing you to access certain resources. The app will request this permission only if your organization has a policy requiring location.
Camera: Used to scan QR codes when you add a work, school, or non-Microsoft account.
Read the contents of your storage: This permission is only used when you report a technical problem through the app settings. Some information from your storage is collected to diagnose the issue.
Getting started with multi-factor authentication
Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The one-time passwords (OTP codes) have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The one-time password (OTP) doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.
Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain files, emails, or apps. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator also supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each. Because Microsoft Authenticator supports single sign-on, once you have proven your identity once, you will not need to log in again to other Microsoft apps on your device.
Optional Access Permissions
Microsoft Authenticator includes the following optional access permissions. All these require user consent. If you choose to not grant these optional access permissions, you can still use Microsoft Authenticator for other services that do not require such permission. For more information see https://aka.ms/authappfaq
Location: Sometimes your organization wants to know your location before allowing you to access certain resources. The app will request this permission only if your organization has a policy requiring location.
Camera: Used to scan QR codes when you add a work, school, or non-Microsoft account.
Read the contents of your storage: This permission is only used when you report a technical problem through the app settings. Some information from your storage is collected to diagnose the issue.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Microsoft Authenticator
- Developer
- Microsoft Corporation
- Bundle ID
- com.azure.authenticator
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: HIGH
The Microsoft Authenticator app is a free application provided by Microsoft Corporation, primarily serving as a security tool for multi-factor authentication and passwordless sign-ins for Microsoft and other accounts. It does not generate direct revenue through in-app purchases or subscriptions.
Sources mentioned: Sensor Tower, PCMag, Microsoft Q&A, Apple App Store, Google Play Store, Reddit
Citations: microsoft.com · pcmag.com · softonic.com · sensortower.com · sensortower.com · reddit.com
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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