Microsoft Authenticator
84
Quality Score
Excellent
✍️ Bumetric analysis
“
This app operates in the critical digital security niche, providing multi-factor and passwordless authentication. Its direct competitors include Google Authenticator, Authy, and other enterprise-focused identity management solutions. The substantial volume of ratings, coupled with a high average score, indicates significant user adoption and strong product satisfaction. This traction points to a mature, widely integrated application rather than an early-stage product. Given its free monetization model, revenue is not directly generated from the app itself but rather serves as an ecosystem enabler for Microsoft’s broader suite of services. In the business security category, a common monetization strategy for similar tools often involves premium features for enterprise clients, such as advanced analytics, centralized management, or integration with specific IT infrastructure, typically offered as part of a larger subscription package rather than individual in-app purchases.
BU Score 84 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Forecast monthly revenue
—/mo
Founder-confirmed monthly revenue
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
5 snapshots on record
Rating
4.6
Reviews
2,786,902 reviews
Forecast Revenue / mo
—
Snapshots tracked
5
since May 2026
🍎Also on iOS
$31.6K/mo · 698K ratings · 4.7★
View →
📊
BU Investment Matrix
Concerning · 51/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
8.2
Product Quality
9.3
Revenue Strength
0.0
Monetization Maturity
1.0
Defensibility
7.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · BIG tier · high confidence, trajectory unclear.
- ⭐ Quality: 4.64★ across 2,786,902 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: No verified revenue — acquisition only makes sense for tech / userbase / brand.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,786,902 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| securityREVIEW | +$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Microsoft Authenticator
- Developer
- Microsoft Corporation
- Bundle ID
- com.azure.authenticator
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- msdn.microsoft.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $276/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Use Microsoft Authenticator for easy, secure sign-ins for all your online accounts using multi-factor authentication or passwordless. You also have additional account management options for your Microsoft personal, work or school accounts.
Getting started with multi-factor authentication
Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you.… View full description on the official store →
Getting started with multi-factor authentication
Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v6.2608.5658🔄 updated 0d ago📂 Business💰 Free
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v6.2607.4697 → v6.2608.5658
→ 30 days after: reviews +35,666 high confidence
2026-07
🔧
Shipped update — v6.2606.4246 → v6.2607.4697
→ 30 days after: reviews +34,870 high confidence
2026-06
🔧
Shipped update — v6.2605.3042 → v6.2606.4246
→ 30 days after: reviews +69,743 high confidence
2026-06
🔧
Shipped update — v6.2604.2550 → v6.2605.3042
→ 30 days after: reviews +82,659 medium · co-occurring
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +47,786 high confidence
🔔
Track this app’s revenue
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ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Business complexity ×1.50 | +$25K |
| 🌐 Cross-platform reach (iOS + Android) | +$41K |
Total estimate
$115K
👥 Estimated audience size
181.0M
Lifetime downloads (US-equivalent)
Monthly active
39.5M
Daily active
11.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Microsoft Authenticator: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Microsoft Corporation
View all →📦 Portfolio summaryMEGA studio
103apps·$122.4M/mocombined
✓ Diversified — top app contributes 11%; risk spread across portfolio
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About this analysis
Why high confidence: 2,786,902 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow many users does Microsoft Authenticator have?▴
Estimated audience: ~181.0M lifetime downloads, ~39.5M monthly active users, and ~11.5M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Microsoft Authenticator?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Microsoft Authenticator?▴
Microsoft Authenticator is published by Microsoft Corporation on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Microsoft Authenticator's BU Score?▴
Microsoft Authenticator has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.