How much does Betterfly earn?

Based on our ML revenue forecast, Betterfly earns approximately $434/mo.

What is Betterfly's rating?

Betterfly is rated 4.0 stars across 2,951 ratings on the Play Store.

Betterfly is published by Betterfly PBC.

What is Betterfly's BU Score?

Betterfly has a BU Score of 58/100 (Solid). The score combines App Store rating, ratings count, monetization model, and revenue signals calibrated against founder-verified MRR anchors.

Quality Score

Solid

Betterfly

4.0 ✍️ Editor

Health & Fitness

✍️ bumetric analysis

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Betterfly is an Android app from Betterfly PBC in the Health & Fitness category, currently rated 4.0★ across 2,951 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 58: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Revenue · today and ahead

Today

$500/mo

In 12 months

$437 – $1575

In 24 months

$405 – $3644

INDIE tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

💰 Estimated build cost

$155K

Likely range $115K – $210K

$25K · MVP floor$100K · indie scale$500K+ · studio build

📈Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱MVP baseline (design + 1-store ship)	+$28K
📱5 unique screens × $4.5K	+$22K
⚙Health & Fitness complexity ×1.40	+$20K
🌐Cross-platform reach (iOS + Android)	+$38K
⚙7.7y maintenance × ~1-person team	+$45K

Total estimate$155K

👥 Estimated audience size

140K

Lifetime downloads (US-equivalent)

Monthly active

20K

Daily active

7.0K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲Health & Fitness engagement	~70 installs / rating
📅7.7y of rating accumulation	-30%
🔁Health & Fitness D30 retention	22%
📍DAU / MAU stickiness	0.35

DAU / MAU35% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷Category context	Health & Fitness
📦Compact Android bundle	→ Native Kotlin

💀 Maintenance status

At risk

50%

Last shipped 2025-08-28 · 268 days ago

0 · Active50 · At risk100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅8 months since last update

Concerning gap

VerdictAt risk

🔬

How we forecast this revenue

LOW CONFIDENCE

Baseline

$500/mo · ML-estimated from 234 triggers

Growth rate

+6.0% MoM · INDIE tier baseline (compound monthly)

6 months

$426 – $993

12 months

$437 – $1.6K

24 months

$405 – $3.6K

Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Early-stage solo · 41/100INDIE TIERexpected for tier

Revenue Strength

2.7

Product Quality

7.3

Market Position

0.0

Growth Velocity

5.0

Defensibility

3.9

Operational Safety

9.0

Founder Strength

3.6

Monetization Maturity

1.0

💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
⭐ Quality: 4.05★ across 2,951 reviews — solid.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: last update 268d ago — slow cadence.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Low install base (2,951 ratings)METRIC		+$1,500
Good rating (4.0★)METRIC		+$800
Established app (7y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v5.17.10🔄 updated 8mo ago📂 Health & Fitness💰 Free🚀 Launched 2018 (7y old)

📝 About this app

Betterfly is the first wellbeing benefits platform that rewards your healthy habits - like walking, meditating, saving and resting - with rewards, charitable donations and a life insurance coverage that grows free of charge for you.

We believe small changes can make a big difference in your life, your family's and your community. That is why our platform provides access to digital benefits and tools to improve the wellbeing, engagement and purpose of organizations and their employees.

With our wellbeing subscription you have access to:… View full description on the official store →

🧪

Tech & Domain Intel — betterfly.com

Mail provider: Google Workspace
Tech stack: Microsoft 365 · Anthropic · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Google Workspace · AWS SES

Derived from public RDAP + DNS TXT records (no scraping, no login).

🔔

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Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Betterfly
Developer: Betterfly PBC
Bundle ID: com.burntogive.calories
App Store URL: Open in App Store
Category: Health & Fitness
Content rating: Not found
Languages: Not found

Company

Website: betterfly.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $435/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth2,951 ratings+51% lifetimeShow 3-year history estimate ▾

Tracked (1 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

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Full revenue analysis

Read the article-style breakdown for Betterfly: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →

Betterfly

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📊 Performance Tracking LIVE

How we forecast this revenue