NHS Quit Smoking
68
Quality Score
Solid
NHS Quit Smoking
Medium confidence
✍️ bumetric analysis
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NHS Quit Smoking is an Android app from Department of Health and Social Care (Digital) in the Health & Fitness category, currently rated 5.0★ across 4,199 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 68: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🍎Also on iOS
$287/mo · 9K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Health & Fitness complexity ×1.40 | +$20K |
| 🌐 Cross-platform reach (iOS + Android) | +$38K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 19× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
290K
Lifetime downloads (US-equivalent)
Monthly active
63K
Daily active
22K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Health & Fitness |
| 📦 Compact Android bundle | → Native Kotlin |
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.5
Product Quality
9.0
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.0
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 5.0★ across 4,199 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($9K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (5.0★)METRIC | +$2,200 | |
| Low install base (4,199 ratings)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- NHS Quit Smoking
- Developer
- Department of Health and Social Care (Digital)
- Bundle ID
- com.doh.smokefree
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.nhs.uk
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $613/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Created for those who want to stop smoking for good, the NHS Quit Smoking app is a 28 day programme that puts practical support, encouragement, and tailored clinical advice in the palm of your hand.
The evidence suggests you are 5 times more likely to quit for good if you stay smoke free for 28 days, with this in mind we will help you on your own personal journey to quit.
We’ll be with you every step of the way, helping you achieve your target, picking you up if you stumble, and celebrating your successes for 28 days - and beyond!… View full description on the official store →
The evidence suggests you are 5 times more likely to quit for good if you stay smoke free for 28 days, with this in mind we will help you on your own personal journey to quit.
We’ll be with you every step of the way, helping you achieve your target, picking you up if you stumble, and celebrating your successes for 28 days - and beyond!… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 vVaries with device📂 Health & Fitness💰 Free
🧪
Tech & Domain Intel — nhs.uk
- Tech stack
- Apple Pay / Sign in with Apple · Meta (Facebook) Ads · Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for NHS Quit Smoking: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Department of Health and Social Care (Digital)
View all →📦 Portfolio summaryINDIE studio
12apps·$9K/mocombined
✓ Diversified — top app contributes 24%; risk spread across portfolio
About this analysis
Why medium confidence: 4,199 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does NHS Quit Smoking make per month?▴
Based on our ML-calibrated revenue forecast, NHS Quit Smoking earns approximately $612/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like NHS Quit Smoking?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes NHS Quit Smoking?▴
NHS Quit Smoking is published by Department of Health and Social Care (Digital) on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is NHS Quit Smoking's BU Score?▴
NHS Quit Smoking has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.