Lidl Plus

73
This Android shopping app carves out a niche in loyalty and discount programs for the grocery retail sector, directly competing with similar offerings from major supermarket chains like Tesco Clubcard or Sainsbury's Nectar. With over a million ratings and a moderate average, the app demonstrates significant user acquisition and retention, indicating it’s a mature product with established traction rather than an early-stage venture. The volume of ratings suggests a large, active user base, even if satisfaction levels are mixed. Given its free monetization model, the app’s primary value lies in driving foot traffic and sales to physical stores, making it an essential component of Lidl’s broader customer engagement strategy. In the grocery loyalty app category, typical monetization focuses on data utilization for targeted promotions and supplier partnerships, rather than direct in-app purchases or subscriptions. The revenue is indirect, measured by increased basket size and frequency of visits.
BU Score 73 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
📊 Performance Tracking LIVE
BU Investment Matrix
Stalled · 39/100MID TIERno growth momentum- 💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · MID tier · high confidence, trajectory unclear.
- ⭐ Quality: 3.72★ across 1,798,219 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
💰 Forecast Revenue / mo
MODEL| High install base (1,798,219 ratings)METRIC | +$12,000 | |
| slowREVIEW | −$1,200 | |
| New app (2 months old)METRIC | −$700 | |
| Ad-supported / freemiumMETRIC | +$600 |
📈 Reviews Growth
LIVE⭐ Rating Trend
LIVEProfile & Insights
Identification
- App name
- Lidl Plus
- Developer
- Lidl
- Bundle ID
- com.lidl.eci.lidlplus
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.lidlplus.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $4.8K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Funding
Press & Links
Contacts & Socials
📝 About this app
Save more with the Lidl Plus rewards app!
Download, register and save even more. Lidl Plus is our free rewards app designed to give you even more value every time you shop. With Lidl Plus, you can access member exclusive offers, reward points, personalized coupons, digital receipts and more– all in one convenient app.
How to save with Lidl Plus:
Lidl Points: Get rewarded for shopping with Lidl Points. Collect points when you shop to redeem for FREE products and rewards!… View full description on the official store →
What Worked™ · Development Pipeline
5 EVENTS TRACKEDStore Page History
5 SCREENSHOT CHANGES2 ver.
2 ver.
2 ver.
2 ver.
2 ver.
Track this app’s revenue
FREESynthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Shopping complexity ×1.30 | +$15K |
| 🌐 Cross-platform reach (iOS + Android) | +$36K |
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
| 📺 Ad-supported base | 15× MRR |
| 📅 0.2y proven track record | +1% |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
| 🏷 Category context | Shopping |
| 📦 Compact Android bundle | → Native Kotlin |
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
| 📅 22 days since last update | Active development |
📝 Description
95
More by Lidl
View all →Why high confidence: 1,798,219 ratings · no founder-verified revenue (model estimate only).








