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Lidl Plus

73
Quality Score
Strong

Lidl Plus

by Lidl
High confidence
3.7 Google Play rating
✍️ Bumetric analysis
“

This Android shopping app carves out a niche in loyalty and discount programs for the grocery retail sector, directly competing with similar offerings from major supermarket chains like Tesco Clubcard or Sainsbury's Nectar. With over a million ratings and a moderate average, the app demonstrates significant user acquisition and retention, indicating it’s a mature product with established traction rather than an early-stage venture. The volume of ratings suggests a large, active user base, even if satisfaction levels are mixed. Given its free monetization model, the app’s primary value lies in driving foot traffic and sales to physical stores, making it an essential component of Lidl’s broader customer engagement strategy. In the grocery loyalty app category, typical monetization focuses on data utilization for targeted promotions and supplier partnerships, rather than direct in-app purchases or subscriptions. The revenue is indirect, measured by increased basket size and frequency of visits.

BU Score 73 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Forecast monthly revenue
—/mo
Founder-confirmed monthly revenue
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
  • Title & subtitle keyword fit
  • Description hook & conversion structure
  • Screenshots, ratings, reviews strategy
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Typical impact: +2-5× organic installs
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📊 Performance Tracking LIVE

5 snapshots on record
idle
0%
Rating
3.7
Reviews
1,798,219 reviews
Forecast Revenue / mo
$4.8K
Snapshots tracked
5
since May 2026
📊

BU Investment Matrix

Stalled · 39/100MID TIERno growth momentum
RevenueQualityMarketGrowthMoatSafetyFounderMonetiz.
Revenue Strength
0.0
Product Quality
7.4
Market Position
0.0
Growth Velocity
5.0
Defensibility
3.5
Operational Safety
10.0
Founder Strength
4.0
Monetization Maturity
1.0
  • 💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · MID tier · high confidence, trajectory unclear.
  • ⭐ Quality: 3.72★ across 1,798,219 reviews — solid.
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: No verified revenue — acquisition only makes sense for tech / userbase / brand.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (1,798,219 ratings)METRIC
+$12,000
slowREVIEW
−$1,200
New app (2 months old)METRIC
−$700
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Lidl Plus
Developer
Lidl
Bundle ID
com.lidl.eci.lidlplus
App Store URL
Open in App Store
Category
Shopping
Content rating
Not found
Languages
Not found

Company

Website
www.lidlplus.com
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Reported revenue signal / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
Model estimate / mo
$4.8K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
🚀Update Frequency · Releases per Quarter4 releases tracked
13Q2 2026Q3 2026
🚀Version Release Timeline4 releases tracked
vVaries with deviceMay 2026v17.5.3Jul 2026v17.7.3Aug 2026v17.9.3Sep 2026
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Lidl Plus: Find Food Deals, Grocery Coupons and Loyalty Rewards on the Products You Love

Save more with the Lidl Plus rewards app!

Download, register and save even more. Lidl Plus is our free rewards app designed to give you even more value every time you shop. With Lidl Plus, you can access member exclusive offers, reward points, personalized coupons, digital receipts and more– all in one convenient app.

How to save with Lidl Plus:

Lidl Points: Get rewarded for shopping with Lidl Points. Collect points when you shop to redeem for FREE products and rewards!… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v17.9.3🔄 updated 3w ago📂 Shopping💰 Free🚀 Launched 2026 (0y old)
📅

What Worked™ · Development Pipeline

5 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v17.7.3 → v17.9.3
→ 30 days after: reviews +8,792 high confidence
2026-08
⭐
Rating ↑ 3.30 → 3.72 (improved 0.42★)
→ 30 days after: reviews +8,792 medium · co-occurring
2026-08
🔧
Shipped update — v17.5.3 → v17.7.3
→ 30 days after: rating +0.42★ · reviews +14,848 medium · co-occurring
2026-07
📸
Refreshed store screenshots — 5 of 5 updated
→ 30 days after: rating +0.42★ · reviews +6,056 high confidence
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +5,660 high confidence
📸

Store Page History

5 SCREENSHOT CHANGES
Every time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2026-05-06
Now
2026-07-12
Slot 2
2 ver.
2026-05-06
Now
2026-07-12
Slot 3
2 ver.
2026-05-06
Now
2026-07-12
Slot 4
2 ver.
2026-05-06
Now
2026-07-12
Slot 5
2 ver.
2026-05-06
Now
2026-07-12
🔔

Track this app’s revenue

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ONE-TIME · BUILD 💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~1.8y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
⚙ Shopping complexity ×1.30 +$15K
🌐 Cross-platform reach (iOS + Android) +$36K
Total estimate $100K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 15× MRR multiple
💸 ~0.8× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
📅 0.2y proven track record +1%
⭐ ★ rating 3.5-4.0 (mixed) -8%
🏷 Shopping category multiple +2%
⭐ Mature user base (1M+ ratings) +8%
Final multiple 15× MRR
👥 Estimated audience size
177.5M
Lifetime downloads (US-equivalent)
Monthly active
21.0M
Daily active
3.8M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Shopping engagement ~100 installs / rating
🔁 Shopping D30 retention 12%
📍 DAU / MAU stickiness 0.18
DAU / MAU 18% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷 Category context Shopping
📦 Compact Android bundle → Native Kotlin
💀 Maintenance status
Active
5%
Last shipped 2026-09-02 · 22 days ago
0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals
📅 22 days since last update Active development
Verdict Active

📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Lidl Plus: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by Lidl

View all →
📦 Portfolio summaryINDIE studio
3apps·$5K/mocombined
⚠ Concentrated — top app contributes 95% of combined revenue (single-app dependency)

Similar apps in Shopping

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, Bumetric·Full methodology·High confidence

Why high confidence: 1,798,219 ratings · no founder-verified revenue (model estimate only).

❓ Frequently Asked Questions

10 answers · auto-generated from this app's public data
How much does Lidl Plus make per month?▴
Based on our ML-calibrated revenue forecast, Lidl Plus earns approximately $4.8K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Lidl Plus profitable?▴
With estimated build cost $100K and monthly revenue $4.8K, Lidl Plus looks break-even-grade — payback period sits around 1.8 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Lidl Plus have?▴
Estimated audience: ~177.5M lifetime downloads, ~21.0M monthly active users, and ~3.8M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Lidl Plus?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Lidl Plus built with?▴
Our heuristic places Lidl Plus on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Lidl Plus still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 22 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Lidl Plus sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 15× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Lidl Plus last updated?▴
Lidl Plus last shipped a new version on 2026-09-02 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Lidl Plus?▴
Lidl Plus is published by Lidl on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Lidl Plus's BU Score?▴
Lidl Plus has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.