How much does Flo Ovulation & Period Tracker make per month?

Based on our ML-calibrated revenue forecast, Flo Ovulation & Period Tracker earns approximately $1.2M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Flo Ovulation & Period Tracker profitable?

With estimated build cost $190K and monthly revenue $1.2M, Flo Ovulation & Period Tracker looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Flo Ovulation & Period Tracker have?

Estimated audience: ~249.5M lifetime downloads, ~26.5M monthly active users, and ~9.2M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Flo Ovulation & Period Tracker?

Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Flo Ovulation & Period Tracker built with?

Our heuristic places Flo Ovulation & Period Tracker on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is Flo Ovulation & Period Tracker still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 28 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Flo Ovulation & Period Tracker sell for?

Estimated acquisition value: $55.0M (marketplace range $41.5M – $71.5M). Calculated as 46× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Flo Ovulation & Period Tracker last updated?

Flo Ovulation & Period Tracker last shipped a new version on 2026-09-09 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes Flo Ovulation & Period Tracker?

Flo Ovulation & Period Tracker is published by Flo Health Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Flo Ovulation & Period Tracker's BU Score?

Flo Ovulation & Period Tracker has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Flo Ovulation & Period Tracker

Quality Score

Excellent

Flo Ovulation & Period Tracker

Name: Flo Ovulation & Period Tracker — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Flo Ovulation & Period Tracker revenue, Flo Ovulation & Period Tracker app analytics, mobile app revenue estimate, Health & Fitness revenue, Android app revenue

by Flo Health Inc.

High confidence

4.7 Google Play rating

✍️ Bumetric analysis

“

This Android app dominates the female health tracking niche, specifically period, ovulation, and pregnancy monitoring. Its direct competitors include other established cycle trackers like Clue and Ovia, all vying for the same user base seeking detailed health insights. The app’s exceptionally high rating across millions of reviews signals robust user satisfaction and significant market penetration, indicating a mature product with strong traction. This isn't an early-stage app; it's a category leader. Given its free monetization model, the primary revenue driver in this health & fitness category is typically premium subscriptions offering advanced features, personalized content, or ad-free experiences. A common upgrade path involves tiered subscriptions, with basic tracking free and more in-depth analytics or partner features locked behind a paywall.

BU Score 86 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$1.2M

per month

→

12-mo forecast

$1.3M – $2.0M

per month

→

24-mo forecast

$1.5M – $2.8M

per month

BIG tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

5 snapshots on record

idle

Rating

4.7

Reviews

5,099,963 reviews

Forecast Revenue / mo

$1.2M

Snapshots tracked

since May 2026

🍎Also on iOS

Flo Cycle & Period Tracker

$36.7K/mo · 2.0M ratings · 4.7★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$190K

↳ What it cost to build · not monthly revenue

Likely range $140K – $255K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Health & Fitness complexity ×1.40	+$23K
🌐 Cross-platform reach (iOS + Android)	+$45K
⚙ 10.5y maintenance × ~1-person team	+$62K

Total estimate $190K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$55.0M

↳ What it would sell for · not monthly revenue

Marketplace range $41.5M – $71.5M · 46× MRR multiple

💸 ~289× return on build cost

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
📅 10.5y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Health & Fitness category multiple	+10%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 46× MRR

👥 Estimated audience size

249.5M

Lifetime downloads (US-equivalent)

Monthly active

26.5M

Daily active

9.2M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Health & Fitness engagement	~70 installs / rating
📅 10.5y of rating accumulation	-30%
🔁 Health & Fitness D30 retention	22%
📍 DAU / MAU stickiness	0.35

DAU / MAU 35% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Health & Fitness
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

Active

Last shipped 2026-09-09 · 28 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 28 days since last update

Active development

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$1.2M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$1.2M – $1.6M

12 months

$1.3M – $2.0M

24 months

$1.5M – $2.8M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 57/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

3.7

Product Quality

9.4

Revenue Strength

6.1

Monetization Maturity

4.0

Defensibility

7.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.72★ across 5,099,963 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (5,099,963 ratings)METRIC		+$12,000
premiumREVIEW		+$2,200
Excellent rating (4.7★)METRIC		+$2,200
5 starREVIEW		+$1,800
securityREVIEW		+$1,800
Mature app (10y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Flo Ovulation & Period Tracker
Developer: Flo Health Inc.
Bundle ID: org.iggymedia.periodtracker
App Store URL: Open in App Store
Category: Health & Fitness
Content rating: Not found
Languages: Not found

Company

Website: flo.health
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $1.2M/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.99 - $199.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🚀Update Frequency · Releases per Quarter3 releases tracked

🚀Version Release Timeline3 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

<b>Flo is a science-backed cycle, ovulation, pregnancy, and period tracker with over 570 million downloads worldwide.*</b> 

Track your period (regular or irregular), predict ovulation, and learn to spot your fertile signs, follow changes to your baby and your body with a pregnancy tracker, and explore common perimenopause symptoms. Flo is here to support your whole menstrual cycle and female health journey.

🌍 <b>Is my data safe with Flo?</b>

Your health data deserves the highest level of protection.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 vVaries with device🔄 updated 4w ago📂 Health & Fitness💰 Free💎 IAP $0.99 - $199.99 per item🚀 Launched 2016 (10y old)

📅

What Worked™ · Development Pipeline

5 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-09

🔧

Shipped update — v10.3.0 → vVaries with device

→ 30 days after: reviews +49,886 high confidence

2026-08

🔧

Shipped update — vVaries with device → v10.3.0

→ 30 days after: reviews +118,258 medium · co-occurring

2026-07

🔧

Shipped update — vVaries with device → vVaries with device

→ 30 days after: reviews +48,414 high confidence

2026-06

🔧

Shipped update — vVaries with device → vVaries with device

→ 30 days after: reviews +110,359 high confidence

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +61,945 high confidence

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Flo Ovulation & Period Tracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →