Aetna Health
80
Quality Score
Excellent
Aetna Health
High confidence
✍️ bumetric analysis
“
Aetna Health is an iOS app from Aetna Inc. in the Health & Fitness category, currently rated 4.7★ across 373,208 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$961/mo · 102K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (296 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$50K
↳ What it would sell for · not monthly revenue
Marketplace range $45K – $75K · 19× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
19× MRR
👥 Estimated audience size
26.0M
Lifetime downloads (US-equivalent)
Monthly active
5.7M
Daily active
1.9M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.3
Market Position
0.0
Growth Velocity
5.0
Defensibility
5.6
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 373,208 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (373,208 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.56.0
Take charge of your health and benefits in one easy place
The Aetna Health app helps you stay on top of your health. All when and where it works best for you, 24/7.
Manage your benefits
With just a few taps, you can:
• Access your ID card and save to Apple Wallet… Full release notes →
The Aetna Health app helps you stay on top of your health. All when and where it works best for you, 24/7.
Manage your benefits
With just a few taps, you can:
• Access your ID card and save to Apple Wallet… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Aetna Health
- Developer
- Aetna Inc.
- Bundle ID
- com.aetna.ngx
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.2K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/aetna
- linkedin.com/company/aetna?trk=top_na…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/aetna · linkedin linkedin.com/company/aetna?trk=top_na… · twitter twitter.com/aetna · youtube youtube.com/aetna
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- aetna.com/about/copyright.html
✨AI Revenue EstimateCONFIDENCE: HIGH
The Aetna Health iOS app serves as a utility tool for Aetna members to manage their health insurance benefits, find providers, and track costs. There is no publicly available data indicating that the app generates direct revenue through in-app purchases or subscriptions from users. Its value is primarily in enhancing member experience and supporting Aetna's core insurance business.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, App Store, Google Play, Marketing Dive, Idea Usher, Forbes, Seeking Alpha
📈Ratings growth373,208 ratings+32% lifetimeShow 3-year history estimate ▾
Tracked (47 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Take charge of your health and benefits in one easy place
The Aetna Health app helps you stay on top of your health. All when and where it works best for you, 24/7.
Manage your benefits
With just a few taps, you can:
• Access your ID card and save to Apple Wallet
• Track spending and progress toward meeting your deductible
• Check on your Health Savings Account, Health Reimbursement Account and Flexible Spending Account
• View your plan summary and get coverage information
• See claims and Explanation of Benefits
Connect to care
Plus, it’s easy to:… View full description on the official store →
The Aetna Health app helps you stay on top of your health. All when and where it works best for you, 24/7.
Manage your benefits
With just a few taps, you can:
• Access your ID card and save to Apple Wallet
• Track spending and progress toward meeting your deductible
• Check on your Health Savings Account, Health Reimbursement Account and Flexible Spending Account
• View your plan summary and get coverage information
• See claims and Explanation of Benefits
Connect to care
Plus, it’s easy to:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 296 MB🔞 12+📱 iOS 17.0+🔖 v7.56.0🔄 updated 0d ago🌐 EN, ES📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v7.54.0 → v7.54.1
2026-05
🔧
Shipped update — v? → v7.54.0
2026-04
⭐
Rating ↑ 1.88 → 4.67 (improved 2.79★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-09
⭐
Rating ↑ 2.33 → 3.00 (improved 0.67★)
2024-09
⭐
Rating ↑ 1.00 → 2.33 (improved 1.33★)
2024-09
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Aetna Health: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 373,208 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Aetna Health make per month?▴
Based on our ML-calibrated revenue forecast, Aetna Health earns approximately $3.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Aetna Health?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Aetna Health?▴
Aetna Health is published by Aetna Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Aetna Health's BU Score?▴
Aetna Health has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.