Aura Frames
80
Quality Score
Excellent
Aura Frames
High confidence
✍️ bumetric analysis
“
Aura Frames is an iOS app from Aura Home, Inc. in the Photo & Video category, currently rated 4.8★ across 25,198 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 80: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$710/mo · 28K ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (234 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $350K · 17× MRR multiple
💸
~2.0× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
3.5M
Lifetime downloads (US-equivalent)
Monthly active
630K
Daily active
185K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.2
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 25,198 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($16K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (25,198 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.11.42
Thanks for using Aura!
This release contains a number of bug fixes and performance improvements.
As always, thanks for being a loyal Aura customer. We love to hear from you and your family, so drop us a line at help@auraframes.com.
This release contains a number of bug fixes and performance improvements.
As always, thanks for being a loyal Aura customer. We love to hear from you and your family, so drop us a line at help@auraframes.com.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Aura Frames
- Developer
- Aura Home, Inc.
- Bundle ID
- com.pushd.Framelord
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 17+
- Languages
- EN, FR, DE, ES
Company
- Website
- auraframes.com
- Tagline
- Aura-Rahmen
- Description
- Aura Frames | The world's smartest digital picture frame. Aura is an easy and beautiful solution to instantly frame photos from your phone. Download our app, connect your digital photo frame to WiFi, and watch your family smile.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.4K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews49 latest · avg 4.12★ · 65.3% 5★ · 12.2% 1★
5★32 (65%)
4★6 (12%)
3★2 (4%)
2★3 (6%)
1★6 (12%)
+2,737 ratings/week
Praise: love ×22 great ×12 best ×4 recommend ×2 amazing ×2Complaints: bug ×2 worst ×1 refund ×1 terrible ×1
Top positive
★★★★★ Digital photo frame
Received as a gift from my nieces for my 60th birthday and absolutely love it. App is easy to use, and downloading and removing pictures is so easy. Highly recommend!!…
★★★★★ Fills my heart daily
Love my Aura Frame!!…
Top negative
★☆☆☆☆ You shouldn’t need this app to add photos to someone’s frame
I was asked to add some photos to the aura frame for someone’s gift, which I’m very happy to do, but I’m so annoyed that I need to download an app just to add them. And not only that but I have to make an account with an email and password …
★☆☆☆☆ Stop the notifications
Don't ever need them. Stop the garbage.…
📈Ratings growth25,198 ratings+15% lifetimeShow 3-year history estimate ▾
Tracked (39 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Aura is a smart photo frame that makes displaying and sharing photos delightfully simple.
Get the free Aura app to view and share your photos, get your frame set up, and more:
- Preload photos or write a message before giving Aura as a gift
- Connect your frame to WiFi - in less than 5 minutes!
- Invite family members to share their photos to your frame
- Share unlimited photos and videos to an Aura frame
- See what your family has added, and relive memories together
- Scan prints and artwork with your phone or tablet's camera… View full description on the official store →
Get the free Aura app to view and share your photos, get your frame set up, and more:
- Preload photos or write a message before giving Aura as a gift
- Connect your frame to WiFi - in less than 5 minutes!
- Invite family members to share their photos to your frame
- Share unlimited photos and videos to an Aura frame
- See what your family has added, and relive memories together
- Scan prints and artwork with your phone or tablet's camera… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 234 MB🔞 17+📱 iOS 15.0+🔖 v4.11.42🔄 updated 0d ago🌐 EN, FR, DE, ES📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.64 → 4.84 (improved 1.20★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.63 → 4.30 (improved 0.67★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-05
⭐
Rating ↓ 4.33 → 4.00 (dropped 0.33★)
2024-05
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2024-05
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
2024-05
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.84019★ | 25,587 | 4.84019★ this version |
| 🇬🇧 GB | 4.78773★ | 815 | 4.78773★ this version |
| 🇩🇪 DE | 4.32911★ | 79 | 4.32911★ this version |
| 🇫🇷 FR | 4.44156★ | 77 | 4.44156★ this version |
| 🇯🇵 JP | 4.77778★ | 9 | 4.77778★ this version |
| 🇨🇦 CA | 4.82036★ | 2,672 | 4.82036★ this version |
| 🇦🇺 AU | 4.875★ | 40 | 4.875★ this version |
| 🇧🇷 BR | 5★ | 14 | 5★ this version |
| 🇮🇳 IN | 4.78462★ | 65 | 4.78462★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Aura Frames: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Aura Home, Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$16K/mocombined
⚠ Concentrated — top app contributes 96% of combined revenue (single-app dependency)
Similar apps in Photo & Video
About this analysis
Why high confidence: 25,198 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Aura Frames make per month?▴
Based on our ML-calibrated revenue forecast, Aura Frames earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Aura Frames?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Aura Frames?▴
Aura Frames is published by Aura Home, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Aura Frames's BU Score?▴
Aura Frames has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.