BetterMe: Health Coaching
86
Quality Score
Excellent
BetterMe: Health Coaching
High confidence
✍️ bumetric analysis
“
BetterMe: Health Coaching is an iOS app from BetterMe Limited in the Health & Fitness category, currently rated 4.7★ across 705,903 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 86: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.8K/mo · 648K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (285 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$1.0M
↳ What it would sell for · not monthly revenue
Marketplace range $700K – $1.3M · 19× MRR multiple
💸
~8.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
19× MRR
👥 Estimated audience size
49.0M
Lifetime downloads (US-equivalent)
Monthly active
10.5M
Daily active
3.6M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 59/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.7
Product Quality
9.3
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
7.2
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 705,903 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (705,903 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Multilingual (35 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v19.14.0
Just as you move to your fitness goals one day at a time, BetterMe improves your app usage one update at a time. The app now is more optimized for a seamless experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- BetterMe: Health Coaching
- Developer
- BetterMe Limited
- Bundle ID
- gen.tech.BetterMe
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- AF, SQ, AR, AZ, BG, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, PL, PT, RO, RU, SR, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $53.3K/mo
- Top-grossing rank
- 🇧🇷#19 /100 🇮🇳#20 /100 🇫🇷#23 /100 🇺🇸#25 /100 🇨🇦#25 /100 🇩🇪#26 /100 🇬🇧#35 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth707,013 ratingsShow 3-year history estimate ▾
Tracked (22 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇧🇷BR#19 /100
🇮🇳IN#20 /100
🇫🇷FR#23 /100
🇺🇸US#25 /100
🇨🇦CA#25 /100
🇩🇪DE#26 /100
🇬🇧GB#35 /100
🇦🇺AU#37 /100
🇯🇵JP#58 /100
📊Category Rank Trajectory#19 now · best #19 · worst #19
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get a clear plan for your wellness. BetterMe brings workouts, meal planning, and smart tools together to help you lose weight, get stronger, and build habits that last.
WHY MILLIONS CHOOSE BETTERME
OVER 4,000 HOME WORKOUTS: Pilates, calisthenics, strength training, yoga, walking, and gym-based workouts, all tailored to your pace and preferences.
WORKOUTS THAT FIT YOUR LIFESTYLE: Structured exercise plans designed around your goals and schedule.
COME AS YOU ARE: Train when it’s convenient—on your time, at home, or in the gym. No equipment needed for many workouts.… View full description on the official store →
WHY MILLIONS CHOOSE BETTERME
OVER 4,000 HOME WORKOUTS: Pilates, calisthenics, strength training, yoga, walking, and gym-based workouts, all tailored to your pace and preferences.
WORKOUTS THAT FIT YOUR LIFESTYLE: Structured exercise plans designed around your goals and schedule.
COME AS YOU ARE: Train when it’s convenient—on your time, at home, or in the gym. No equipment needed for many workouts.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 285 MB🔞 17+📱 iOS 16.0+🔖 v19.14.0🔄 updated 0d ago🌐 AF, SQ, AR, AZ, BG +30📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +459 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.11★ · reviews +159 high confidence
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.52★ · reviews +482 low · multiple changes
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.52★ · reviews +482 low · multiple changes
2026-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.52★ · reviews +482 medium · co-occurring
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.52★ · reviews +482 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #19Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
yoga·#19🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.45532★ | 50,507 | 4.45532★ this version |
| 🇧🇷 BR | 4.6913★ | 48,769 | 4.6913★ this version |
| 🇨🇦 CA | 4.47964★ | 82,762 | 4.47964★ this version |
| 🇩🇪 DE | 4.44099★ | 43,720 | 4.44099★ this version |
| 🇫🇷 FR | 4.47436★ | 54,281 | 4.47436★ this version |
| 🇬🇧 GB | 4.53117★ | 87,198 | 4.53117★ this version |
| 🇮🇳 IN | 4.49192★ | 11,443 | 4.49192★ this version |
| 🇯🇵 JP | 4.07496★ | 13,381 | 4.07496★ this version |
| 🇺🇸 US | 4.66572★ | 706,935 | 4.66572★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for BetterMe: Health Coaching: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by BetterMe Limited
View all →📦 Portfolio summaryINDIE studio
6apps·$14K/mocombined
Lead-app heavy — top app contributes 61%
About this analysis
Why high confidence: 705,903 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does BetterMe make per month?▴
Based on our ML-calibrated revenue forecast, BetterMe earns approximately $53K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like BetterMe?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes BetterMe?▴
BetterMe is published by BetterMe Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is BetterMe's BU Score?▴
BetterMe has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.