Blue Shield of California
80
Quality Score
Excellent
Blue Shield of California
High confidence
✍️ bumetric analysis
“
Blue Shield of California is an iOS app from Blue Shield of California in the Health & Fitness category, currently rated 4.8★ across 21,058 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$614/mo · 2K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (127 MB) | +$30K |
| ⚙ Health & Fitness complexity ×1.40 | +$32K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$350K
↳ What it would sell for · not monthly revenue
Marketplace range $275K – $475K · 19× MRR multiple
💸
~3.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
1.4M
Lifetime downloads (US-equivalent)
Monthly active
315K
Daily active
110K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.6
Market Position
0.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.3
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 21,058 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($19K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (21,058 ratings)METRIC | +$5,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.3.0
This version of the app includes technical upgrades to optimize our members' experience.
Thanks for using the Blue Shield of California app!
Thanks for using the Blue Shield of California app!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Blue Shield of California
- Developer
- Blue Shield of California
- Bundle ID
- com.blueshieldca.prod
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- It's Mental Health Awareness Month
- Description
- Blue Shield of CA offers both employer and individual & family HMO and PPO health insurance plans for every budget, as well as dental and vision coverage plans.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $19.1K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- webpayments.billmatrix.com/BSCOneTimePay
- linkedin.com/company/blue-shield-of-c…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/BlueShieldCA · instagram instagram.com/blueshieldofca · linkedin linkedin.com/company/blue-shield-of-c… · twitter webpayments.billmatrix.com/BSCOneTimePay
- Not found
- Phone
- Not found
- Contact page
- blueshieldca.com/en/home/auth/help-an…
- About page
- blueshieldca.com/en/home/about-blue-s…
📈Ratings growth21,058 ratings+12% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Manage your health care from anywhere with the Blue Shield of California app. View your ID card,
search for doctors, track your claim information, understand your benefits and more. The Blue Shield of
California app provides BSC and BSC Promise members enhanced 24/7 service and ease-of-access to the information
that matters most.
As a member of Blue Shield of California or Blue Shield Promise, with our app you can:
• View your personalized dashboard
• Search for doctors and facilities, by doctor specialty, by location, and/or by name… View full description on the official store →
search for doctors, track your claim information, understand your benefits and more. The Blue Shield of
California app provides BSC and BSC Promise members enhanced 24/7 service and ease-of-access to the information
that matters most.
As a member of Blue Shield of California or Blue Shield Promise, with our app you can:
• View your personalized dashboard
• Search for doctors and facilities, by doctor specialty, by location, and/or by name… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 127 MB🔞 4+📱 iOS 17.5+🔖 v12.3.0🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v12.3.0
2026-04
⭐
Rating ↑ 2.25 → 4.79 (improved 2.54★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2018-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2017-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2016-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2016-10
⭐
Rating ↑ 2.40 → 2.83 (improved 0.43★)
2016-10
⭐
Rating ↑ 1.75 → 2.40 (improved 0.65★)
2016-10
⭐
Rating ↑ 1.00 → 1.75 (improved 0.75★)
2016-09
🚀
First tracked snapshot — initial data captured
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Blue Shield of California: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Blue Shield of California
View all →📦 Portfolio summaryINDIE studio
2apps·$19K/mocombined
⚠ Concentrated — top app contributes 97% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 21,058 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Blue Shield of California make per month?▴
Based on our ML-calibrated revenue forecast, Blue Shield of California earns approximately $19K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Blue Shield of California?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Blue Shield of California?▴
Blue Shield of California is published by Blue Shield of California on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Blue Shield of California's BU Score?▴
Blue Shield of California has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.