Cal AI - Calorie Tracker
86
Quality Score
Excellent
Cal AI - Calorie Tracker
High confidence
✍️ bumetric analysis
“
Cal AI - Calorie Tracker is an iOS app from Viral Development LLC in the Health & Fitness category, currently rated 4.8★ across 317,584 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 86: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$41.3K
per month
→
12-mo forecast
$42.7K – $89.4K
per month
→
24-mo forecast
$52.9K – $158.7K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~12 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (283 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$200K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $275K · 20× MRR multiple
💸
~1.6× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
22.0M
Lifetime downloads (US-equivalent)
Monthly active
4.8M
Daily active
1.6M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$41.3K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$39.2K – $65.3K
12 months
$42.7K – $89.4K
24 months
$52.9K – $158K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
8.1
Revenue Strength
4.6
Monetization Maturity
9.5
Defensibility
6.5
Market Position
2.0
Operational Safety
0.0
- 💰 Revenue: Modest — $28K - $61K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 317,584 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 8.7% refund mentions, 21% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $495K-$908K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (317,584 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Multilingual (15 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Growing app (2y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.3.7
Improvements and tweaks to help you build and be your best
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Cal AI - Calorie Tracker
- Developer
- Viral Development LLC
- Bundle ID
- com.viraldevelopment.CalAI
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- AR, AZ, NL, EN, FR, DE, HI, IT, JA, KO, PT, RO, RU, ZH, ES
Company
- Website
- www.calai.app
- Tagline
- Meet Cal AI Track your calories with just a picture
- Description
- Download Today
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $4.2M ($2.0M – $4.2M)AI high
- AI annual estimate
- $50.0M/yr
- ML model estimate / mo
- $10.3K/mo
- Top-grossing rank
- 🇺🇸#10 /100 🇨🇦#15 /100 🇦🇺#16 /100 🇬🇧#22 /100 🇮🇳#30 /100 🇩🇪#48 /100 🇫🇷#59 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com/reel/DI4l3TiPJUQ · linkedin linkedin.com/company/cal-ai-app · tiktok tiktok.com/@getcalai
- apply@calai.app
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: HIGH
Cal AI - Calorie Tracker is estimated to generate between $2 million and $4.17 million in monthly revenue, with an annual projection of $50 million for 2026. The app was acquired by MyFitnessPal in late 2025 after scaling to $30-40 million in annual revenue.
Sources mentioned: Sensor Tower, Inc. Magazine, Forbes, Let's Data Science, Micro Empires, CNBC Make It, CBS News, The Koerner Office
⭐Recent App Store Reviews49 latest · avg 2.31★ · 18.4% 5★ · 51.0% 1★
5★9 (18%)
4★3 (6%)
3★7 (14%)
2★5 (10%)
1★25 (51%)
+32,682 ratings/week
Praise: great ×9 best ×3 recommend ×2 love ×2 amazing ×1Complaints: subscription ×9 bug ×5 refund ×5 terrible ×3 scam ×2
Top positive
★★★★★ Kim
S…
★★★★★ Best app for body transportations
Great app…
Top negative
★☆☆☆☆ Vibe coded slop
Absolutely riddled with bugs and maddening UX choices. The AI scanner is the best one out there, but everything else is so so sloppy. You can’t easily search for or log meals you’ve already scanned or logged, the “saved foods” is under “add…
★☆☆☆☆ Subscription does not link to account and inaccurate calculations
I purchased a year subscription and it was working for a few weeks and then my subscription could not be linked to my account. Contacted support and was unable to resolve. The app does not calculate your photo meals too accurately, understa…
📈Ratings growth317,584 ratings+1070% lifetimeShow 3-year history estimate ▾
Tracked (8 weeks) Pre-tracking estimate (27 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank7 countries
🇺🇸US#10 /100
🇨🇦CA#15 /100
🇦🇺AU#16 /100
🇬🇧GB#22 /100
🇮🇳IN#30 /100
🇩🇪DE#48 /100
🇫🇷FR#59 /100
📊Category Rank Trajectory#10 now · best #9 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
HOW TO USE CAL AI:
1) Answer lifestyle questions to build your plan
2) Snap a photo of your meal*
3) Get your nutritional breakdown*
If you want to get your dream body, Cal AI will help you get there with less time spent than anyone else.
We aren't another complicated diet app. We want to empower everyone to be confident in their bodies with minimal time spent, but you have to work hard. We will support you and give you the tools and information you need.
If you have any ideas or questions, please email us at team@calai.app.
NOTE: We do not offer medical advice.… View full description on the official store →
1) Answer lifestyle questions to build your plan
2) Snap a photo of your meal*
3) Get your nutritional breakdown*
If you want to get your dream body, Cal AI will help you get there with less time spent than anyone else.
We aren't another complicated diet app. We want to empower everyone to be confident in their bodies with minimal time spent, but you have to work hard. We will support you and give you the tools and information you need.
If you have any ideas or questions, please email us at team@calai.app.
NOTE: We do not offer medical advice.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 283 MB🔞 4+📱 iOS 17.0+🔖 v3.3.7🔄 updated 0d ago🌐 AR, AZ, NL, EN, FR +10📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.11 → 4.80 (improved 2.69★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.12 → 4.70 (improved 2.58★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-01
🚀
First tracked snapshot — initial data captured
2026-01
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
🔎
ASO Keyword Positions
BEST RANK #1Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
calorie food·#1🇺🇸calorie counter·#3🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 849 reviews across 9 markets● 43% positive · ● 16% neutral · ● 41% negative · Rating drift: -2.46★ (declining — recent 50: 2.34★ vs lifetime: 4.8★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.28
🇯🇵 JP
+0.18
🇫🇷 FR
+0.11
🇺🇸 US
+0.07
🇨🇦 CA
+0.06
🇦🇺 AU
-0.05
🇧🇷 BR
-0.06
🇬🇧 GB
-0.07
🇩🇪 DE
-0.30
Top praise themes
lose weight ×8 track calories ×7 apple health ×7 weight loss ×7 free trial ×5 highly recommend ×4 tracking calories ×4 muito bom ×4
Top complaint themes
free trial ×53 family plan ×47 customer service ×47 paid subscription ×27 yearly subscription ×22 stopped working ×18 waste money ×16 contacted support ×15
Risk signals
Refund mentions: 8.7% Subscription complaints: 21% Bug mentions: 6% Fraud / scam mentions: 6.7%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.70149★ | 16,294 | 4.70149★ this version |
| 🇧🇷 BR | 4.86534★ | 5,837 | 4.86534★ this version |
| 🇨🇦 CA | 4.73191★ | 23,701 | 4.73191★ this version |
| 🇩🇪 DE | 4.71825★ | 9,629 | 4.71825★ this version |
| 🇫🇷 FR | 4.71652★ | 11,437 | 4.71652★ this version |
| 🇬🇧 GB | 4.73636★ | 24,867 | 4.73636★ this version |
| 🇮🇳 IN | 4.66418★ | 13,314 | 4.66418★ this version |
| 🇯🇵 JP | 4.69057★ | 976 | 4.69057★ this version |
| 🇺🇸 US | 4.80379★ | 323,343 | 4.80379★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Cal AI - Calorie Tracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Viral Development LLC
View all →📦 Portfolio summaryINDIE studio
2apps·$11K/mocombined
⚠ Concentrated — top app contributes 93% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 317,584 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Cal AI - Calorie Tracker make per month?▴
Based on our ML-calibrated revenue forecast, Cal AI - Calorie Tracker earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Cal AI - Calorie Tracker?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Cal AI - Calorie Tracker?▴
Cal AI - Calorie Tracker is published by Viral Development LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Cal AI - Calorie Tracker's BU Score?▴
Cal AI - Calorie Tracker has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.