Calm Sleep - Rest & Relax
75
Quality Score
Strong
Calm Sleep - Rest & Relax
Medium confidence
✍️ bumetric analysis
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Calm Sleep - Rest & Relax is an iOS app from Calm.com in the Health & Fitness category, currently rated 4.7★ across 3,362 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 75: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.7K/mo · 610K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (102 MB) | +$20K |
| ⚙ Health & Fitness complexity ×1.40 | +$28K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$475K
↳ What it would sell for · not monthly revenue
Marketplace range $350K – $600K · 19× MRR multiple
💸
~4.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
235K
Lifetime downloads (US-equivalent)
Monthly active
51K
Daily active
18K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.5
Product Quality
8.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
3.7
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.72★ across 3,362 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($57K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (3,362 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| free trialREVIEW | +$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| New app (9 months old)METRIC | −$700 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.2.4
From the creators of Calm, the latest Calm Sleep release makes it easier than ever to wind down, drift off, and wake up refreshed.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Calm Sleep - Rest & Relax
- Developer
- Calm.com
- Bundle ID
- com.calm.sleepapp
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Experience Calm
- Description
- Calm is the #1 app for sleep and meditation. Join the millions experiencing better sleep, lower stress, and less anxiety.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $25.5K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/recharge.davidko · instagram instagram.com/davidko.recharge · youtube youtube.com/@rechargetoday
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- calm.com/blog/about
📈Ratings growth3,431 ratings+322% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (8 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
From the makers of Calm, the top Meditation & Mindfulness app trusted by 40M+ listeners, Calm Sleep is a new standalone app for deeper, more personalized sleep support. Take the stress out of sleep with over 300+ hours of sleep content from leading sleep and mindfulness experts listened to for more than 50 billion minutes. We make it effortless to fall (and stay) asleep. Whether it’s with a gentle stretch or calming Sleep Stories®, we help replace bad sleep habits with a better wind down to help you clear your headspace and find better sleep.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 102 MB🔞 4+📱 iOS 18.0+🔖 v2.2.4🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 3.53 → 4.72 (improved 1.19★)
2026-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-08
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.46383★ | 235 | 4.46383★ this version |
| 🇧🇷 BR | 5★ | 5 | 5★ this version |
| 🇨🇦 CA | 4.55914★ | 279 | 4.55914★ this version |
| 🇩🇪 DE | 3.53846★ | 13 | 3.53846★ this version |
| 🇫🇷 FR | 4.2★ | 5 | 4.2★ this version |
| 🇬🇧 GB | 4.62078★ | 385 | 4.62078★ this version |
| 🇮🇳 IN | 5★ | 5 | 5★ this version |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 4.71879★ | 3,428 | 4.71879★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Calm Sleep - Rest & Relax: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Calm.com
View all →📦 Portfolio summaryINDIE studio
3apps·$57K/mocombined
Lead-app heavy — top app contributes 55%
About this analysis
Why medium confidence: 3,362 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Calm Sleep - Rest & Relax make per month?▴
Based on our ML-calibrated revenue forecast, Calm Sleep - Rest & Relax earns approximately $25K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Calm Sleep - Rest & Relax?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Calm Sleep - Rest & Relax?▴
Calm Sleep - Rest & Relax is published by Calm.com on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Calm Sleep - Rest & Relax's BU Score?▴
Calm Sleep - Rest & Relax has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.