Canva: AI Video & Photo Editor
91
Quality Score
Transcendent
Canva: AI Video & Photo Editor
High confidence
✍️ bumetric analysis
“
Canva: KI-Foto- & Video-Editor targets the broad creative market, enabling users to design graphics, edit photos, and produce videos, directly competing with tools like Adobe Express and PicsArt. The substantial volume of user ratings, coupled with a high average score, indicates strong user satisfaction and widespread adoption, signaling this app is a mature product with established market traction. Its estimated monthly revenue, while modest for its user base, suggests a successful freemium model where a smaller percentage of a massive free user base converts to paid subscriptions. In the Photo & Video category, a common monetization observation is the effectiveness of tiered subscription models, offering escalating feature sets for professional use cases, often including cloud storage and advanced AI tools, which drives higher average revenue per user from power users.
BU Score 91 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$130K
↳ What it cost to build · not monthly revenue
Likely range $100K – $175K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (136 MB) | +$34K |
| ⚙ Photo & Video complexity ×1.55 | +$46K |
Total estimate
$130K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$425K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $500K · 19× MRR multiple
💸
~3.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
474.5M
Lifetime downloads (US-equivalent)
Monthly active
85.0M
Daily active
25.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 67/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.4
Product Quality
8.3
Revenue Strength
6.0
Monetization Maturity
9.5
Defensibility
8.5
Market Position
2.0
Operational Safety
8.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.88★ across 3,364,156 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — rating drift -0.86 ★ (recent 50 vs lifetime).
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (3,391,445 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (83 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.212.0
• NEW Magic Layers: Split any flat design into editable layers. Try it on generated images you've always wanted to edit.
• NEW templates: Get inspiration from our new Winnie the Pooh and Devil Wears Prada 2 collections.… Full release notes →
• NEW templates: Get inspiration from our new Winnie the Pooh and Devil Wears Prada 2 collections.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Canva: AI Video & Photo Editor
- Developer
- Canva
- Bundle ID
- com.canva.canvaeditor
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- AF, SQ, AR, HY, AS, AZ, EU, BN, BG, MY, KM, CA, HR, CS, DA, NL, EN, ET, FI, FR, FF, GL, KA, DE, EL, GU, HA, HE, HI, HU, IG, ID, IT, JA, JV, KN, KK, KO, KU, KY, LV, LT, MK, MG, MS, ML, MR, MN, NE, NB, OM, FA, PL, PT, PA, RO, RU, SR, SN, ZH, SD, SI, SK, SL, SO, ES, SU, SW, SV, TA, TE, TH, ZH, TR, UK, UR, UZ, VI, CY, WO, XH, YO, ZU
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $33.5M ($33.0M – $34.0M)AI medium
- AI annual estimate
- $402.0M/yr
- ML model estimate / mo
- $22.4K/mo
- Top-grossing rank
- 🇧🇷#3 /100 🇮🇳#3 /100 🇺🇸#4 /100 🇬🇧#4 /100 🇫🇷#4 /100 🇯🇵#4 /100 🇨🇦#4 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Canva: KI-Foto- & Video-Editor" is estimated to generate between $33 million and $34 million in monthly revenue as of May 2026, leading to an annual estimate of approximately $402 million. In November 2024, the global iOS app revenue was reported at $20 million.
Sources mentioned: Sensor Tower, Adapty, Growjo, ElectroIQ, Executive Headshots, Medium, Wikipedia, Pledge 1%, Whop, Forbes
⭐Recent App Store Reviews49 latest · avg 4.47★ · 75.5% 5★ · 6.1% 1★
5★37 (76%)
4★5 (10%)
3★3 (6%)
2★1 (2%)
1★3 (6%)
+0 ratings/week
Praise: love ×14 best ×9 amazing ×8 great ×6 excellent ×4Complaints: subscription ×3 terrible ×2 hate ×1 expensive ×1
Top positive
★★★★★ Excellent
Excellent Creativity…
★★★★★ Love the site 😃👍
One of the best editing tool’s you’ll ever come across, it’s very simple and easy to use.…
Top negative
★☆☆☆☆ Don’t bother for iPhones
The iPhone version of this app is practically unusable-especially for videos-and the iPad version on only slightly better.…
★☆☆☆☆ Frustrating
Used on my MacBook Pro M3 Max in the browser. Purchased the paid subscription. Was okay with some features, but it couldn’t get a simple rectangle with rounded edges right. The ai assistant couldn’t do it either and couldn’t get any oth…
📈Ratings growth3,395,742 ratings+9% lifetimeShow 3-year history estimate ▾
Tracked (23 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇧🇷BR#3 /100
🇮🇳IN#3 /100
🇺🇸US#4 /100
🇬🇧GB#4 /100
🇫🇷FR#4 /100
🇯🇵JP#4 /100
🇨🇦CA#4 /100
🇦🇺AU#4 /100
🇩🇪DE#5 /100
📊Category Rank Trajectory#3 now · best #3 · worst #3
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
CREATE ANYTHING WITH CANVA
Canva is your all-in-one creative platform for stunning graphic design, photo editing, and video creation. From crafting presentations and building visual spreadsheets to designing resumes and creating social media content, Canva empowers everyone to design like a professional.
REVOLUTIONARY AI VIDEO WITH VEO 3
Experience next-generation video creation with Veo 3, our advanced AI tool that generates incredible videos with sound from simple text prompts. Create professional-quality content in seconds, complete with realistic audio that brings your vision to life.… View full description on the official store →
Canva is your all-in-one creative platform for stunning graphic design, photo editing, and video creation. From crafting presentations and building visual spreadsheets to designing resumes and creating social media content, Canva empowers everyone to design like a professional.
REVOLUTIONARY AI VIDEO WITH VEO 3
Experience next-generation video creation with Veo 3, our advanced AI tool that generates incredible videos with sound from simple text prompts. Create professional-quality content in seconds, complete with realistic audio that brings your vision to life.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 136 MB🔞 12+📱 iOS 15.0+🔖 v4.212.0🔄 updated 0d ago🌐 AF, SQ, AR, HY, AS +78📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v4.207.0 → v4.208.0
2026-05
🔧
Shipped update — v? → v4.207.0
2026-04
⭐
Rating ↑ 4.32 → 4.80 (improved 0.48★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
🚀
First tracked snapshot — initial data captured
2026-02
⭐
Rating ↓ 5.00 → 4.20 (dropped 0.80★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
🔎
ASO Keyword Positions
BEST RANK #8Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
collage maker·#8🇺🇸photo editor·#10🇺🇸video editor·#13🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 900 reviews across 9 markets● 63% positive · ● 27% neutral · ● 10% negative · Rating drift: -0.86★ (declining — recent 50: 4.02★ vs lifetime: 4.88★)
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.58
🇮🇳 IN
+0.56
🇦🇺 AU
+0.53
🇺🇸 US
+0.50
🇨🇦 CA
+0.48
🇫🇷 FR
+0.21
🇧🇷 BR
+0.02
🇯🇵 JP
+0.02
🇩🇪 DE
-0.01
Top praise themes
user friendly ×15 social media ×8 small business ×8 game changer ×8 muito bom ×8 pro version ×7 don pay ×6 highly recommend ×6
Top complaint themes
won open ×3 user friendly ×3 doesn work ×3 free trial ×3 social media ×3 adobe rush ×3 now ×20 trying ×14
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.82935★ | 247,369 | 4.82935★ this version |
| 🇧🇷 BR | 4.91763★ | 2,903,056 | 4.91763★ this version |
| 🇨🇦 CA | 4.83948★ | 322,721 | 4.83948★ this version |
| 🇩🇪 DE | 4.80416★ | 225,816 | 4.80416★ this version |
| 🇫🇷 FR | 4.80586★ | 506,525 | 4.80586★ this version |
| 🇬🇧 GB | 4.84349★ | 360,096 | 4.84349★ this version |
| 🇮🇳 IN | 4.76448★ | 641,822 | 4.76448★ this version |
| 🇯🇵 JP | 4.73271★ | 525,346 | 4.73271★ this version |
| 🇺🇸 US | 4.87657★ | 3,384,733 | 4.87657★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Canva: AI Video & Photo Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Canva
View all →📦 Portfolio summaryINDIE studio
2apps·$30K/mocombined
Lead-app heavy — top app contributes 72%
Similar apps in Photo & Video
About this analysis
Why high confidence: 3,391,445 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Canva make per month?▴
Based on our ML-calibrated revenue forecast, Canva earns approximately $22K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Canva?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Canva?▴
Canva is published by Canva on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Canva's BU Score?▴
Canva has a BU Score of 91/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.