Defend by Tactacam
76
Quality Score
Strong
Defend by Tactacam
Medium confidence
✍️ bumetric analysis
“
Defend by Tactacam is an iOS app from Tactacam LLC in the Photo & Video category, currently rated 4.8★ across 4,327 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 76: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (163 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 17× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
605K
Lifetime downloads (US-equivalent)
Monthly active
105K
Daily active
31K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 43/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
7.2
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.0
Market Position
2.0
Operational Safety
6.9
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.83★ across 4,327 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -0.68 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($11K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (4,327 ratings)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.1.0
Performance enhancements and bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Defend by Tactacam
- Developer
- Tactacam LLC
- Bundle ID
- com.tactacam.defend
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Advanced Hunting and Security Cameras for Off-Grid Monitoring
- Description
- Explore Tactacam’s advanced cellular trail cameras and off-grid security cameras. Get real-time photos & video straight to your phone - no Wi-Fi needed!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $10.4K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/tactacam · instagram instagram.com/tactacam · linkedin linkedin.com/company/tactacam-llc · tiktok tiktok.com/@revealcellcam · youtube youtube.com/channel/UC0ZBMIHUDAH7h4dx…
- Not found
- Phone
- 218) 282-5650 1668
- Contact page
- tactacam.com/contact-us
- About page
- tactacam.com/our-story
📈Ratings growth4,327 ratings+866% lifetimeShow 3-year history estimate ▾
Tracked (33 weeks) Pre-tracking estimate (23 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Control your Defend security cameras, and have pictures and video delivered to your phone anywhere with The Defend by Tactacam app.
Defend is Simple Security, Anywhere. Enjoy peace of mind with 24-hour surveillance, even in remote locations where Wi-Fi and electricity aren't available. From the app you can view galleries, request on-demand photos and videos, adjust camera settings and more from the comfort of your home.… View full description on the official store →
Defend is Simple Security, Anywhere. Enjoy peace of mind with 24-hour surveillance, even in remote locations where Wi-Fi and electricity aren't available. From the app you can view galleries, request on-demand photos and videos, adjust camera settings and more from the comfort of your home.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 163 MB🔞 4+📱 iOS 15.1+🔖 v3.1.0🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.03 → 4.83 (improved 0.80★)
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 4.03 (dropped 0.77★)
2026-03
⭐
Rating ↑ 4.12 → 4.80 (improved 0.68★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-07
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
2024-11
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
2024-11
🚀
First tracked snapshot — initial data captured
2024-11
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
🗣
Voice of Customer
Based on 40 reviews across 1 markets● 72% positive · ● 12% neutral · ● 15% negative · Rating drift: -0.68★ (declining — recent 50: 4.15★ vs lifetime: 4.83★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
customer service ×3 easy set ×3 camera ×22 security ×8 option ×7 cameras ×7 one ×6 amazing ×6
Top complaint themes
security camera ×3 through ×3 money ×3 sorry ×3
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 0★ | 0 | — |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 4.77332★ | 75 | 4.77332★ this version |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇬🇧 GB | 0★ | 0 | — |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 4.82679★ | 4,838 | 4.82679★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Defend by Tactacam: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Tactacam LLC
View all →📦 Portfolio summaryINDIE studio
2apps·$11K/mocombined
⚠ Concentrated — top app contributes 94% of combined revenue (single-app dependency)
Similar apps in Photo & Video
About this analysis
Why medium confidence: 4,327 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Defend by Tactacam make per month?▴
Based on our ML-calibrated revenue forecast, Defend by Tactacam earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Defend by Tactacam?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Defend by Tactacam?▴
Defend by Tactacam is published by Tactacam LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Defend by Tactacam's BU Score?▴
Defend by Tactacam has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.