Detail: AI Video Editor
68
Quality Score
Solid
Detail: AI Video Editor
Medium confidence
✍️ bumetric analysis
“
Detail: AI Video Editor is an iOS app from Detail Technologies B.V. in the Photo & Video category, currently rated 4.5★ across 2,812 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 68: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (354 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $25K · 16× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
390K
Lifetime downloads (US-equivalent)
Monthly active
70K
Daily active
21K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.1
Product Quality
8.2
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
2.8
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.55★ across 2,812 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (2,812 ratings)METRIC | +$1,500 | |
| Multilingual (39 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (3y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.5.21
Bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Detail: AI Video Editor
- Developer
- Detail Technologies B.V.
- Bundle ID
- co.detail.duo
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- AR, BN, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HE, HI, HU, IS, ID, IT, JA, KO, LV, LT, LB, MS, MT, PL, PT, RU, ZH, SK, SL, ES, SV, TH, ZH, TR, UK, UR, VI
Company
- Website
- Not found
- Tagline
- S h o o t .
- Description
- Record and edit videos with Detail for iOS and macOS. Everything you need to create videos and podcasts, fast. Download for free on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.3K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,812 ratings+482% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Detail combines the simplicity of a camera app with the power of a professional AI video editor. Whether you're creating a 60-second reaction video, a polished YouTube vlog, a 30-minute interview or podcast, or going live to thousands of viewers, you can do it all in one place with Detail.
INSTANT VIDEO WITH AI AUTO-EDIT
Record or import a video and let AI Auto-Edit do the rest. Detail's AI finds the best moments, removes silences, and creates ready-to-share shorts and reels automatically. Instant video — record, done.
AI DIRECTOR — YOUR PERSONAL TELEPROMPTER… View full description on the official store →
INSTANT VIDEO WITH AI AUTO-EDIT
Record or import a video and let AI Auto-Edit do the rest. Detail's AI finds the best moments, removes silences, and creates ready-to-share shorts and reels automatically. Instant video — record, done.
AI DIRECTOR — YOUR PERSONAL TELEPROMPTER… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 354 MB🔞 4+📱 iOS 17.0+🔖 v5.5.21🔄 updated 0d ago🌐 AR, BN, HR, CS, DA +34📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v5.5.18 → v5.5.19
2026-05
⭐
Rating ↑ 4.10 → 4.55 (improved 0.45★)
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.06 → 4.10 (improved 1.04★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-01
⭐
Rating ↓ 4.60 → 4.27 (dropped 0.33★)
2024-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-09
⭐
Rating ↓ 4.67 → 4.00 (dropped 0.67★)
2023-07
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2023-06
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #25Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
vlog editor·#25🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.43411★ | 129 | 4.43411★ this version |
| 🇧🇷 BR | 4.72727★ | 121 | 4.72727★ this version |
| 🇨🇦 CA | 4.5477★ | 283 | 4.5477★ this version |
| 🇩🇪 DE | 4.19285★ | 140 | 4.19285★ this version |
| 🇫🇷 FR | 4.14557★ | 158 | 4.14557★ this version |
| 🇬🇧 GB | 4.47356★ | 435 | 4.47356★ this version |
| 🇮🇳 IN | 4.54891★ | 368 | 4.54891★ this version |
| 🇯🇵 JP | 4.5★ | 42 | 4.5★ this version |
| 🇺🇸 US | 4.55898★ | 2,975 | 4.55898★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Detail: AI Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why medium confidence: 2,812 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Detail make per month?▴
Based on our ML-calibrated revenue forecast, Detail earns approximately $1.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Detail?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Detail?▴
Detail is published by Detail Technologies B.V. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Detail's BU Score?▴
Detail has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.