Easy Invoice Maker & Generator
74
Quality Score
Strong
Easy Invoice Maker & Generator
Medium confidence
✍️ bumetric analysis
“
Easy Invoice Maker & Generator is an iOS app from Marla International Limited in the Business category, currently rated 4.8★ across 1,988 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 74: Strong (healthy traction). For a Business app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$10.0K
per month
→
12-mo forecast
$8.7K – $31.5K
per month
→
24-mo forecast
$8.1K – $72.9K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (93 MB) | +$17K |
| ⚙ Business complexity ×1.50 | +$33K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$325K
↳ What it would sell for · not monthly revenue
Marketplace range $250K – $425K · 19× MRR multiple
💸
~3.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Business category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
125K
Lifetime downloads (US-equivalent)
Monthly active
27K
Daily active
8.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$10.0K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$8.5K – $19.9K
12 months
$8.7K – $31.5K
24 months
$8.1K – $72.9K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 50/100INDIE TIERexpected for tierRevenue Strength
4.0
Product Quality
8.6
Market Position
0.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.2
Monetization Maturity
1.0
- 💰 Revenue: Modest — $4K - $15K/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.76★ across 1,988 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $180K-$320K. Portfolio play ($17K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,988 ratings)METRIC | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.26.2
EasyInvoice is smoother and more dependable for everyday invoicing. We’ve fixed issues behind the scenes to keep creating, previewing and sharing invoices running reliably.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Easy Invoice Maker & Generator
- Developer
- Marla International Limited
- Bundle ID
- uk.co.geode.easyinvoice
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Focus on your business. Not your accounting.
- Description
- The best cloud-based invoicing app for small businesses. Create invoices with Sales Tax, VAT, or GST, run powerful reports, track payments.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $16.8K/mo
- Top-grossing rank
- 🇬🇧#68 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,988 ratings+10363% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇬🇧
GB
Top-grossing rank: #68 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#68 now · best #36 · worst #76
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Discover the Power of Simple Invoicing with EasyInvoice
Transform the way you handle your business finances with EasyInvoice—the trusted choice for freelancers and small business owners worldwide. Try our 14 day free trial today and see why over 10,000 satisfied customers rely on us to simplify their invoicing process.
WHY EASYINVOICE?
• 10+ Years of Excellence: With a decade of experience on the App Store, our app is trusted by a thriving community of professionals.… View full description on the official store →
Transform the way you handle your business finances with EasyInvoice—the trusted choice for freelancers and small business owners worldwide. Try our 14 day free trial today and see why over 10,000 satisfied customers rely on us to simplify their invoicing process.
WHY EASYINVOICE?
• 10+ Years of Excellence: With a decade of experience on the App Store, our app is trusted by a thriving community of professionals.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 93 MB🔞 4+📱 iOS 17.0+🔖 v5.26.2🔄 updated 0d ago🌐 EN📂 Business💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.57 → 4.70 (improved 1.13★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2016-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-06
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2015-03
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2015-02
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2014-09
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #35Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
invoicing·#35🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — easyinvoiceapp.com
- Tech stack
- SendGrid · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Easy Invoice Maker & Generator: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Marla International Limited
View all →📦 Portfolio summaryINDIE studio
2apps·$17K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
Similar apps in Business
About this analysis
Why medium confidence: 1,988 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Easy Invoice Maker & Generator make per month?▴
Based on our ML-calibrated revenue forecast, Easy Invoice Maker & Generator earns approximately $16K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Easy Invoice Maker & Generator?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Easy Invoice Maker & Generator?▴
Easy Invoice Maker & Generator is published by Marla International Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Easy Invoice Maker & Generator's BU Score?▴
Easy Invoice Maker & Generator has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.