Easy Release
71
Quality Score
Strong
Easy Release
Medium confidence
✍️ bumetric analysis
“
Easy Release is an iOS app from ApplicationGap LLC in the Photo & Video category, currently rated 4.6★ across 1,219 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 71: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$7.8K
per month
→
12-mo forecast
$8.1K – $16.9K
per month
→
24-mo forecast
$10.0K – $30.0K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$5.5K/mo · 862 ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Photo & Video complexity ×1.55 | +$27K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $375K · 16× MRR multiple
💸
~3.4× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
170K
Lifetime downloads (US-equivalent)
Monthly active
30K
Daily active
9.1K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$7.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$7.4K – $12.3K
12 months
$8.1K – $16.9K
24 months
$10.0K – $30.0K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
8.2
Revenue Strength
3.9
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $5K - $11K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.56★ across 1,219 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 921d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (921d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $140K-$249K. Portfolio play ($22K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,219 ratings)METRIC | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Localized (7 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.8.231127
- bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Easy Release
- Developer
- ApplicationGap LLC
- Bundle ID
- com.applicationgap.EasyRelease
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, ES, SV
Company
- Website
- Not found
- Tagline
- Easy Release (Pro) - Model Release App ™ by ApplicationGap
- Description
- Easy Release, Professional Model Release App for iPhone, iPad and Android - Home Page
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $17.3K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- twitter 500px.com/licensing/releases
- Not found
- Phone
- Not found
- Contact page
- applicationgap.com/contact
- About page
- Not found
📈Ratings growth1,219 ratings+291% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $12.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
► NEW: Auto-Save PDF to Dropbox and/or Google Drive and/or OneDrive ◄
► Multi-Page Releases - New In-App Purchase option allows user defined custom release legal text to span multiple pages of a PDF instead of being limited to a single page. ◄
Easy Release by ApplicationGap replaces inconvenient paper model release and property release forms with a slick, streamlined application designed by professional photographers for professional photographers. Fully supports iPad, iPhone and iPod-Touch.
►► Approved for use by Getty Images, iStockPhoto, Alamy, and Shutterstock among many others!… View full description on the official store →
► Multi-Page Releases - New In-App Purchase option allows user defined custom release legal text to span multiple pages of a PDF instead of being limited to a single page. ◄
Easy Release by ApplicationGap replaces inconvenient paper model release and property release forms with a slick, streamlined application designed by professional photographers for professional photographers. Fully supports iPad, iPhone and iPod-Touch.
►► Approved for use by Getty Images, iStockPhoto, Alamy, and Shutterstock among many others!… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 18 MB🔞 4+📱 iOS 12.0+🔖 v3.8.231127🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +2📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $12.99 price point
2026-05
⭐
Rating ↑ 3.81 → 4.56 (improved 0.75★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.40 → 3.81 (dropped 0.59★)
2026-03
⭐
Rating ↑ 3.82 → 4.40 (improved 0.58★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2013-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2011-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2010-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2010-03
⭐
Rating ↓ 3.83 → 3.43 (dropped 0.40★)
2010-03
⭐
Rating ↓ 4.33 → 3.75 (dropped 0.58★)
2010-03
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2010-03
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.30999★ | 100 | 4.30999★ this version |
| 🇧🇷 BR | 4.59999★ | 35 | 4.59999★ this version |
| 🇨🇦 CA | 4.39669★ | 121 | 4.39669★ this version |
| 🇩🇪 DE | 4.41781★ | 146 | 4.41781★ this version |
| 🇫🇷 FR | 4.24444★ | 45 | 4.24444★ this version |
| 🇬🇧 GB | 4.4935★ | 154 | 4.4935★ this version |
| 🇮🇳 IN | 4.92307★ | 13 | 4.92307★ this version |
| 🇯🇵 JP | 4.07692★ | 13 | 4.07692★ this version |
| 🇺🇸 US | 4.55774★ | 1,221 | 4.55774★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Easy Release: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by ApplicationGap LLC
View all →📦 Portfolio summaryINDIE studio
2apps·$22K/mocombined
Lead-app heavy — top app contributes 76%
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About this analysis
Why medium confidence: 1,219 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Easy Release make per month?▴
Based on our ML-calibrated revenue forecast, Easy Release earns approximately $17K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Easy Release?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Easy Release?▴
Easy Release is published by ApplicationGap LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Easy Release's BU Score?▴
Easy Release has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.