Edith: Presets for Lightroom
73
Quality Score
Strong
Edith: Presets for Lightroom
Medium confidence
✍️ bumetric analysis
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Edith: Presets for Lightroom is an iOS app from MWM in the Photo & Video category, currently rated 4.8★ across 9,341 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 73: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (469 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $25K · 17× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
1.3M
Lifetime downloads (US-equivalent)
Monthly active
230K
Daily active
69K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.8
Product Quality
8.7
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
6.7
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.81★ across 9,341 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Low install base (9,341 ratings)METRIC | +$1,500 | |
| Multilingual (19 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.4.16
App optimization and bug fixes
Enjoy!!!
Enjoy!!!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Edith: Presets for Lightroom
- Developer
- MWM
- Bundle ID
- com.thenovik.Presets
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- CS, DA, NL, EN, FI, FR, DE, ID, IT, JA, KO, NB, PT, RU, ZH, ES, SV, ZH, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.1K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth9,341 ratings+27374% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Create stunning photos and videos effortlessly with Edith! Get the aesthetic content you crave, all in one powerful app.
We're excited to be your partner in creating content that stands out. Edith gives you the latest on-trend editing tools right at your fingertips.
Why You'll Love It:
• 300+ Aesthetic Presets: Achieve film, moody, bright, retro, and vintage vibes with ease. Export and use them anywhere!
• Unique Textures & Overlays: Add depth and visual interest to make your content pop.
• Borders: Give your photos an aesthetic touch with a variety of border options.… View full description on the official store →
We're excited to be your partner in creating content that stands out. Edith gives you the latest on-trend editing tools right at your fingertips.
Why You'll Love It:
• 300+ Aesthetic Presets: Achieve film, moody, bright, retro, and vintage vibes with ease. Export and use them anywhere!
• Unique Textures & Overlays: Add depth and visual interest to make your content pop.
• Borders: Give your photos an aesthetic touch with a variety of border options.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 469 MB🔞 4+📱 iOS 18.0+🔖 v2.4.16🔄 updated 0d ago🌐 CS, DA, NL, EN, FI +14📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.08 → 4.81 (improved 1.73★)
2026-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 3.05 (dropped 1.75★)
2026-03
⭐
Rating ↑ 3.07 → 4.80 (improved 1.73★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-12
⭐
Rating ↓ 3.43 → 3.13 (dropped 0.30★)
2019-12
⭐
Rating ↓ 3.83 → 3.43 (dropped 0.40★)
2019-11
⭐
Rating ↓ 4.00 → 3.60 (dropped 0.40★)
2019-11
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2019-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.72143★ | 420 | 4.72143★ this version |
| 🇧🇷 BR | 4.8632★ | 4,430 | 4.8632★ this version |
| 🇨🇦 CA | 4.74625★ | 867 | 4.74625★ this version |
| 🇩🇪 DE | 4.77873★ | 1,053 | 4.77873★ this version |
| 🇫🇷 FR | 4.70662★ | 709 | 4.70662★ this version |
| 🇬🇧 GB | 4.80225★ | 890 | 4.80225★ this version |
| 🇮🇳 IN | 4.66384★ | 589 | 4.66384★ this version |
| 🇯🇵 JP | 4.66794★ | 262 | 4.66794★ this version |
| 🇺🇸 US | 4.81106★ | 9,400 | 4.81106★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Edith: Presets for Lightroom: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by MWM
View all →📦 Portfolio summaryINDIE studio
8apps·$19K/mocombined
Lead-app heavy — top app contributes 75%
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About this analysis
Why medium confidence: 9,341 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Edith make per month?▴
Based on our ML-calibrated revenue forecast, Edith earns approximately $1.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Edith?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Edith?▴
Edith is published by MWM on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Edith's BU Score?▴
Edith has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.