Firefox: Internet Browser
83
Quality Score
Excellent
Firefox: Internet Browser
High confidence
✍️ bumetric analysis
“
Firefox: Internet Browser is an iOS app from Mozilla in the Utilities category, currently rated 4.7★ across 210,397 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 83: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (378 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$200K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $250K · 15× MRR multiple
💸
~2.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
15× MRR
👥 Estimated audience size
42.0M
Lifetime downloads (US-equivalent)
Monthly active
8.4M
Daily active
1.6M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 60/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.2
Product Quality
9.3
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.65★ across 210,397 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (210,397 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (86 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v151.0
- AI controls: Keep Firefox AI features on your terms with one place to turn them on, off or customize them individually.
- Page summaries: Cut through long articles with quick, readable summaries available with a tap or shake.… Full release notes →
- Page summaries: Cut through long articles with quick, readable summaries available with a tap or shake.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Firefox: Internet Browser
- Developer
- Mozilla
- Bundle ID
- org.mozilla.ios.Firefox
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 17+
- Languages
- AB, AF, SQ, AR, AN, HY, AZ, EU, BE, BN, BS, BR, BG, MY, KM, CA, NY, CO, HR, CS, DA, NL, EN, EO, ET, FI, FR, GD, GL, KA, DE, EL, GU, HE, HI, HU, IS, ID, IA, GA, IT, JA, JV, KN, KK, KO, LO, LV, LT, MS, ML, MR, NE, NB, NN, OC, OR, FA, PL, PT, PA, RM, RO, RU, SR, ZH, SI, SK, SL, ES, SU, SV, TG, TA, TT, TE, TH, BO, ZH, TR, UG, UK, UR, UZ, VI, CY
Company
- Website
- www.mozilla.org
- Tagline
- Choose your language or locale to browse Mozilla.org
- Description
- Mozilla is the not-for-profit behind the lightning fast Firefox browser. We put people over profit to give everyone more power online.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $12.6K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- firefox.com?utm_source=www.mozilla.or…
- linkedin.com/company/mozilla-corporation
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com/mozilla · linkedin linkedin.com/company/mozilla-corporation · tiktok tiktok.com/@mozilla · twitter firefox.com?utm_source=www.mozilla.or… · youtube youtube.com/user/firefoxchannel
- Not found
- Phone
- Not found
- Contact page
- mozilla.org/en-US/contact
- About page
- mozilla.org/en-US/about
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app 'Firefox: Internet Browser' by Mozilla is a free application and does not generate direct revenue through in-app purchases or paid downloads. Mozilla's revenue primarily comes from search engine partnerships and other services like Mozilla VPN and Firefox Premium, not directly from the free browser app itself.
Sources mentioned: Sensor Tower, Finty, Vizologi, Feedough, FourWeekMBA
📈Ratings growth210,397 ratings+28% lifetimeShow 3-year history estimate ▾
Tracked (21 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The internet. As it should be.
Firefox is a fast, private web browser designed to protect you by default. Privacy is built in from the start, so you can focus on what matters instead of worrying about who’s watching.
Why people choose Firefox:
• Enhanced Tracking Protection – Blocks trackers by default to help stop companies from following you across the web.
• Private browsing mode – Browse without saving your history, searches, or cookies.
• Page summaries – Get the key points from long pages and move on faster.… View full description on the official store →
Firefox is a fast, private web browser designed to protect you by default. Privacy is built in from the start, so you can focus on what matters instead of worrying about who’s watching.
Why people choose Firefox:
• Enhanced Tracking Protection – Blocks trackers by default to help stop companies from following you across the web.
• Private browsing mode – Browse without saving your history, searches, or cookies.
• Page summaries – Get the key points from long pages and move on faster.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 378 MB🔞 17+📱 iOS 15.0+🔖 v151.0🔄 updated 0d ago🌐 AB, AF, SQ, AR, AN +81📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.80 → 4.65 (improved 1.85★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.80 → 4.60 (improved 1.80★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-11
⭐
Rating ↓ 3.17 → 2.86 (dropped 0.31★)
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-10
⭐
Rating ↑ 2.80 → 3.17 (improved 0.37★)
2025-10
🚀
First tracked snapshot — initial data captured
2025-10
⭐
Rating ↑ 2.00 → 3.50 (improved 1.50★)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.61469★ | 11,762 | 4.61469★ this version |
| 🇧🇷 BR | 4.8037★ | 12,557 | 4.8037★ this version |
| 🇨🇦 CA | 4.61686★ | 23,569 | 4.61686★ this version |
| 🇩🇪 DE | 4.60057★ | 94,124 | 4.60057★ this version |
| 🇫🇷 FR | 4.6331★ | 57,776 | 4.6331★ this version |
| 🇬🇧 GB | 4.59551★ | 22,335 | 4.59551★ this version |
| 🇮🇳 IN | 4.5656★ | 9,337 | 4.5656★ this version |
| 🇯🇵 JP | 4.35595★ | 16,735 | 4.35595★ this version |
| 🇺🇸 US | 4.64937★ | 211,750 | 4.64937★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Firefox: Internet Browser: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Mozilla
View all →📦 Portfolio summaryINDIE studio
10apps·$47K/mocombined
✓ Diversified — top app contributes 27%; risk spread across portfolio
Similar apps in Utilities
About this analysis
Why high confidence: 210,397 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Firefox make per month?▴
Based on our ML-calibrated revenue forecast, Firefox earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Firefox?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Firefox?▴
Firefox is published by Mozilla on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Firefox's BU Score?▴
Firefox has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.