H&M MENA - Shop Fashion Online
62
Quality Score
Solid
H&M MENA - Shop Fashion Online
Medium confidence
✍️ bumetric analysis
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H&M MENA - Shop Fashion Online is an iOS app from H&M in the Shopping category, currently rated 4.8★ across 878 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 62: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$513/mo · 14K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (186 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
👥 Estimated audience size
87K
Lifetime downloads (US-equivalent)
Monthly active
10K
Daily active
1.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
17% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.8
Product Quality
6.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.3
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 878 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($19K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (878 ratings)METRIC | +$400 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.5
Discover the latest styles in fashion, home, and beauty with the H&M app. Our revamped app offers intuitive features that simplify your shopping experience
Experience a more streamlined way to shop—download the H&M app today.
Experience a more streamlined way to shop—download the H&M app today.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- H&M MENA - Shop Fashion Online
- Developer
- H&M
- Bundle ID
- com.hm.com.alshaya
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- AR, EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $281/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth878 ratings+87700% lifetimeShow 3-year history estimate ▾
Tracked (9 weeks) Pre-tracking estimate (13 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Your top app for online fashion shopping in Saudi Arabia, United Arab Emirates, Kuwait, Egypt, and Qatar. Download the H&M app and shop all fashion clothing and accessories such as:
- Women's clothes and accessories including dresses, tops, t-shirts shirts & blouses,hoodies, trousers, shorts, skirts, jumpsuits, cardigans, loungewear, nightwear, lingerie, swimwear, shoes,bags, jewelry, and more.
- Men's clothes and accessories including t-shirts, shirts,hoodies, jackets, blazers, suits, trousers, shorts, loungewear, nightwear,swimwear, shoes, caps,socks, and more.… View full description on the official store →
- Women's clothes and accessories including dresses, tops, t-shirts shirts & blouses,hoodies, trousers, shorts, skirts, jumpsuits, cardigans, loungewear, nightwear, lingerie, swimwear, shoes,bags, jewelry, and more.
- Men's clothes and accessories including t-shirts, shirts,hoodies, jackets, blazers, suits, trousers, shorts, loungewear, nightwear,swimwear, shoes, caps,socks, and more.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 186 MB🔞 4+📱 iOS 15.1+🔖 v5.5🔄 updated 0d ago🌐 AR, EN📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.00 → 4.77 (improved 2.77★)
2026-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 2.00 (dropped 2.80★)
2026-03
⭐
Rating ↑ 2.17 → 4.80 (improved 2.63★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-12
⭐
Rating ↑ 1.80 → 2.17 (improved 0.37★)
2025-10
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2023-06
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.2★ | 10 | 4.2★ this version |
| 🇧🇷 BR | 4.59999★ | 10 | 4.59999★ this version |
| 🇨🇦 CA | 4.75★ | 44 | 4.75★ this version |
| 🇩🇪 DE | 4.52174★ | 23 | 4.52174★ this version |
| 🇫🇷 FR | 4.64706★ | 17 | 4.64706★ this version |
| 🇬🇧 GB | 4.75141★ | 177 | 4.75141★ this version |
| 🇮🇳 IN | 4.75989★ | 379 | 4.75989★ this version |
| 🇯🇵 JP | 4.66667★ | 3 | 4.66667★ this version |
| 🇺🇸 US | 4.76484★ | 910 | 4.76484★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for H&M MENA - Shop Fashion Online: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by H&M
View all →📦 Portfolio summaryINDIE studio
6apps·$19K/mocombined
Lead-app heavy — top app contributes 69%
About this analysis
Why medium confidence: 878 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does H&M MENA - Shop Fashion Online make per month?▴
Based on our ML-calibrated revenue forecast, H&M MENA - Shop Fashion Online earns approximately $281/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like H&M MENA - Shop Fashion Online?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes H&M MENA - Shop Fashion Online?▴
H&M MENA - Shop Fashion Online is published by H&M on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is H&M MENA - Shop Fashion Online's BU Score?▴
H&M MENA - Shop Fashion Online has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.