Halide Mark II - Pro Camera
70
Quality Score
Strong
Halide Mark II - Pro Camera
High confidence
✍️ bumetric analysis
“
Halide Mark II - Pro Camera is an iOS app from Lux Optics Incorporated in the Photo & Video category, currently rated 4.4★ across 12,948 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 70: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (87 MB) | +$14K |
| ⚙ Photo & Video complexity ×1.55 | +$35K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $150K · 16× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
1.8M
Lifetime downloads (US-equivalent)
Monthly active
320K
Daily active
96K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.3
Product Quality
8.9
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
5.8
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.44★ across 12,948 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (12,948 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Multilingual (11 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Good rating (4.4★)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.27.3
Hey friends! This small update should fix an issue causing random (but still frustrating) capture failures. We've also made some adjustments to our film engine. If you have any feedback, please let us know in our Discord. We're also heads down on a bigger release, so stay tuned!… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Halide Mark II - Pro Camera
- Developer
- Lux Optics Incorporated
- Bundle ID
- com.chromanoir.Zeit
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, JA, KO, RU, ZH, ES, ZH
Company
- Website
- halide.cam
- Tagline
- Halide Mark II: Pro. Camera. Action.
- Description
- Halide
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $7.7K/mo
- Top-grossing rank
- 🇮🇳#80 /100 🇩🇪#91 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- team@lux.camera
- Phone
- Not found
- Contact page
- halide.cam/support
- About page
- Not found
📈Ratings growth12,948 ratings+33% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇮🇳IN#80 /100
🇩🇪DE#91 /100
📊Category Rank Trajectory#80 now · best #77 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
**Please note: Halide is *not free*. We do offer a 7-day free trial for annual memberships. Don't like subscriptions? You can also buy the app outright with a single in-app purchase.**
Halide is the Apple Design Award winning camera app with over 10,000 reviews!
The most powerful camera for iPhone with the most elegant, simple design — A pro camera for everyone.
Perfect for deliberate and thoughtful photography - for beginners and experts alike.… View full description on the official store →
Halide is the Apple Design Award winning camera app with over 10,000 reviews!
The most powerful camera for iPhone with the most elegant, simple design — A pro camera for everyone.
Perfect for deliberate and thoughtful photography - for beginners and experts alike.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 87 MB🔞 4+📱 iOS 18.0+🔖 v2.27.3🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +6📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.58 → 4.44 (improved 1.86★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.00 → 2.58 (dropped 1.42★)
2026-03
⭐
Rating ↑ 2.57 → 4.00 (improved 1.43★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-11
⭐
Rating ↑ 2.40 → 2.83 (improved 0.43★)
2022-10
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
2022-10
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #35Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
selfie camera·#35🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.42206★ | 943 | 4.42206★ this version |
| 🇧🇷 BR | 3.89179★ | 536 | 3.89179★ this version |
| 🇨🇦 CA | 4.26246★ | 1,505 | 4.26246★ this version |
| 🇩🇪 DE | 3.98014★ | 2,467 | 3.98014★ this version |
| 🇫🇷 FR | 4.11688★ | 847 | 4.11688★ this version |
| 🇬🇧 GB | 4.30246★ | 2,030 | 4.30246★ this version |
| 🇮🇳 IN | 3.68037★ | 657 | 3.68037★ this version |
| 🇯🇵 JP | 4.02532★ | 553 | 4.02532★ this version |
| 🇺🇸 US | 4.44589★ | 13,039 | 4.44589★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Halide Mark II - Pro Camera: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Lux Optics Incorporated
View all →📦 Portfolio summaryINDIE studio
3apps·$41K/mocombined
Lead-app heavy — top app contributes 66%
Similar apps in Photo & Video
About this analysis
Why high confidence: 12,948 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Halide Mark II - Pro Camera make per month?▴
Based on our ML-calibrated revenue forecast, Halide Mark II - Pro Camera earns approximately $7.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Halide Mark II - Pro Camera?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Halide Mark II - Pro Camera?▴
Halide Mark II - Pro Camera is published by Lux Optics Incorporated on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Halide Mark II - Pro Camera's BU Score?▴
Halide Mark II - Pro Camera has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.