HeyGen: AI Video Generator
78
Quality Score
Strong
HeyGen: AI Video Generator
High confidence
✍️ bumetric analysis
“
HeyGen: AI Video Generator is an iOS app from HeyGen Technology Inc in the Photo & Video category, currently rated 4.8★ across 13,060 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 78: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$15.7K
per month
→
12-mo forecast
$16.2K – $33.9K
per month
→
24-mo forecast
$20.1K – $60.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~8 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (123 MB) | +$29K |
| ⚙ Photo & Video complexity ×1.55 | +$43K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $350K · 17× MRR multiple
💸
~2.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
1.8M
Lifetime downloads (US-equivalent)
Monthly active
320K
Daily active
96K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$15.7K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$14.9K – $24.8K
12 months
$16.2K – $33.9K
24 months
$20.1K – $60.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
9.5
Revenue Strength
4.2
Monetization Maturity
1.0
Defensibility
2.4
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $10K - $23K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 13,060 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $281K-$501K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (13,060 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.6.3
Thank you for your feedback! New in this release:
• We've fixed bugs and added various other enhancements.
• We've fixed bugs and added various other enhancements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- HeyGen: AI Video Generator
- Developer
- HeyGen Technology Inc
- Bundle ID
- com.heygen.mobile
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, PT, ES
Company
- Website
- Not found
- Tagline
- Verander je ideeën in video’s in enkele minuten
- Description
- Maak AI-video’s van je ideeën met HeyGen. Voer tekst, afbeeldingen of audio in om complete video’s te maken met voice-over, ondertiteling, visuals en animaties.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.7K/mo
- Top-grossing rank
- 🇮🇳#20 /100 🇧🇷#24 /100 🇩🇪#37 /100 🇫🇷#49 /100 🇺🇸#51 /100 🇨🇦#52 /100 🇬🇧#53 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/HeyGen
- linkedin.com/company/heygen
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- discord discord.com/invite/heygen · instagram instagram.com/heygen_official · linkedin linkedin.com/company/heygen · tiktok tiktok.com/@heygen.com · twitter x.com/HeyGen · youtube youtube.com/@heygen_official
- Not found
- Phone
- Not found
- Contact page
- heygen.com/nl-nl/contact-us/sales
- About page
- heygen.com/nl-nl/about
📈Ratings growth14,456 ratings+1414% lifetimeShow 3-year history estimate ▾
Tracked (36 weeks) Pre-tracking estimate (19 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇮🇳IN#20 /100
🇧🇷BR#24 /100
🇩🇪DE#37 /100
🇫🇷FR#49 /100
🇺🇸US#51 /100
🇨🇦CA#52 /100
🇬🇧GB#53 /100
🇦🇺AU#55 /100
🇯🇵JP#96 /100
📊Category Rank Trajectory#20 now · best #20 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
HeyGen iOS 2.0 is here; introducing Video Creation Shortcuts and Video Agent, two new ways to make videos faster than ever.
Download today and let your AI avatars create lifelike videos for you 24/7!
HeyGen is the ultimate AI-powered tool that turns your videos, voice, and text into hyper-realistic avatars!
Whether you’re a solopreneur, business owner, content creator or marketer, HeyGen allows you to easily create stunning AI avatars for videos, social media, and more.
Unlock the Power of AI Video Creation
HeyGen makes it simple to turn your ideas into engaging, lifelike videos with AI.… View full description on the official store →
Download today and let your AI avatars create lifelike videos for you 24/7!
HeyGen is the ultimate AI-powered tool that turns your videos, voice, and text into hyper-realistic avatars!
Whether you’re a solopreneur, business owner, content creator or marketer, HeyGen allows you to easily create stunning AI avatars for videos, social media, and more.
Unlock the Power of AI Video Creation
HeyGen makes it simple to turn your ideas into engaging, lifelike videos with AI.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 123 MB🔞 4+📱 iOS 17.5+🔖 v2.6.3🔄 updated 0d ago🌐 EN, PT, ES📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.94 → 4.77 (improved 0.83★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.94 → 4.70 (improved 0.76★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-11
⭐
Rating ↓ 4.56 → 4.20 (dropped 0.36★)
2024-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-11
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2024-10
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2024-10
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2024-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.64425★ | 461 | 4.64425★ this version |
| 🇧🇷 BR | 4.85733★ | 3,813 | 4.85733★ this version |
| 🇨🇦 CA | 4.70254★ | 1,301 | 4.70254★ this version |
| 🇩🇪 DE | 4.6639★ | 1,449 | 4.6639★ this version |
| 🇫🇷 FR | 4.7019★ | 1,107 | 4.7019★ this version |
| 🇬🇧 GB | 4.71103★ | 1,540 | 4.71103★ this version |
| 🇮🇳 IN | 4.61832★ | 1,048 | 4.61832★ this version |
| 🇯🇵 JP | 4.70352★ | 398 | 4.70352★ this version |
| 🇺🇸 US | 4.76779★ | 14,332 | 4.76779★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for HeyGen: AI Video Generator: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why high confidence: 13,060 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does HeyGen make per month?▴
Based on our ML-calibrated revenue forecast, HeyGen earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like HeyGen?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes HeyGen?▴
HeyGen is published by HeyGen Technology Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is HeyGen's BU Score?▴
HeyGen has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.