Home Workouts & Fitness | Luvu
78
Quality Score
Strong
Home Workouts & Fitness | Luvu
High confidence
✍️ bumetric analysis
“
Home Workouts & Fitness | Luvu is an iOS app from Luvu in the Health & Fitness category, currently rated 4.8★ across 10,956 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (328 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$700K
↳ What it would sell for · not monthly revenue
Marketplace range $600K – $1.0M · 19× MRR multiple
💸
~5.6× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
765K
Lifetime downloads (US-equivalent)
Monthly active
165K
Daily active
57K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
9.6
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
2.2
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 10,956 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($39K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (10,956 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (18 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| free trialREVIEW | +$1,200 | |
| priceyREVIEW | −$800 | |
| New app (10 months old)METRIC | −$700 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.0.110
Luvu got a glow-up: now fitter, faster, and even more fun! We've polished, tweaked, and sprinkled in extra marshmallow magic so everyone gets a better workout.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Home Workouts & Fitness | Luvu
- Developer
- Luvu
- Bundle ID
- com.luvu.luvu
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- NL, EN, FR, DE, HI, ID, IT, JA, KO, PT, RU, ZH, ES, SV, TH, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- YOU LAZY MF.
- Description
- Free home fitness app with your marshmallow fitness buddy. Real-time form correction, personalized workouts, and live motivation. No equipment needed. Download Luvu for iPhone today.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $39.2K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth11,440 ratings+592% lifetimeShow 3-year history estimate ▾
Tracked (44 weeks) Pre-tracking estimate (9 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get fit with Luvu, your quirky fitness companion. Luvu is a cute, emotional marshmallow who auto-tracks your exercises and pushes you - in wholesome, slightly unhinged ways - to move more. Whether you’re doing bodyweight strength, cardio bursts, yoga, stretching, or mobility work, Luvu turns your at-home workout into a game you actually want to play.
Designed for every level - from absolute beginner to “I need to feel the burn” - Luvu gives you real-time feedback, progress that sticks, and wild reward moments that keep you coming back.
What you get with Luvu:… View full description on the official store →
Designed for every level - from absolute beginner to “I need to feel the burn” - Luvu gives you real-time feedback, progress that sticks, and wild reward moments that keep you coming back.
What you get with Luvu:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 328 MB🔞 12+📱 iOS 18.0+🔖 v7.0.110🔄 updated 0d ago🌐 NL, EN, FR, DE, HI +13📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 10,000 ratings — social-proof flywheel kicking in
2026-05
🔧
Shipped update — v? → v1.0.101
2026-04
⭐
Rating ↑ 3.99 → 4.83 (improved 0.84★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-08
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — luvufit.com
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.7351★ | 302 | 4.7351★ this version |
| 🇧🇷 BR | 4.88164★ | 18,225 | 4.88164★ this version |
| 🇨🇦 CA | 4.56841★ | 665 | 4.56841★ this version |
| 🇩🇪 DE | 4.68889★ | 45 | 4.68889★ this version |
| 🇫🇷 FR | 4.66667★ | 33 | 4.66667★ this version |
| 🇬🇧 GB | 4.73951★ | 572 | 4.73951★ this version |
| 🇮🇳 IN | 4.66667★ | 6 | 4.66667★ this version |
| 🇯🇵 JP | 4.85714★ | 7 | 4.85714★ this version |
| 🇺🇸 US | 4.82203★ | 11,440 | 4.82203★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Home Workouts & Fitness | Luvu: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 10,956 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Home Workouts & Fitness | Luvu make per month?▴
Based on our ML-calibrated revenue forecast, Home Workouts & Fitness | Luvu earns approximately $39K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Home Workouts & Fitness | Luvu?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Home Workouts & Fitness | Luvu?▴
Home Workouts & Fitness | Luvu is published by Luvu on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Home Workouts & Fitness | Luvu's BU Score?▴
Home Workouts & Fitness | Luvu has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.