How We Feel
81
Quality Score
Excellent
How We Feel
High confidence
✍️ bumetric analysis
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How We Feel is an iOS app from The How We Feel Project, Inc. in the Health & Fitness category, currently rated 4.9★ across 27,989 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 81: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.5K
per month
→
12-mo forecast
$1.3K – $4.7K
per month
→
24-mo forecast
$1.2K – $10.9K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.0K/mo · 11K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~8 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (218 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $375K · 19× MRR multiple
💸
~2.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
1.9M
Lifetime downloads (US-equivalent)
Monthly active
425K
Daily active
145K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$1.3K – $3.0K
12 months
$1.3K – $4.7K
24 months
$1.2K – $10.9K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 48/100INDIE TIERexpected for tierRevenue Strength
3.2
Product Quality
9.7
Market Position
0.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
5.2
Monetization Maturity
1.0
- 💰 Revenue: Modest — $599 - $3743/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.87★ across 27,989 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $26K-$47K. Portfolio play ($16K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (27,989 ratings)METRIC | +$5,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.17.4
Thanks to your valuable feedback, we've identified and fixed performance issues that some users experienced. We are eager to share the following updates:
Fixes
- Fixed an issue where custom emotion descriptions were not appearing when searching for emotions… Full release notes →
Fixes
- Fixed an issue where custom emotion descriptions were not appearing when searching for emotions… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- How We Feel
- Developer
- The How We Feel Project, Inc.
- Bundle ID
- org.howwefeel.HowWeFeel-Moodmeter
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- How We Feel
- Description
- The How We Feel Project is a non-profit working to help everyone better understand their own emotions.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.1K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth27,989 ratings+148% lifetimeShow 3-year history estimate ▾
Tracked (37 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
How We Feel is a free app created by scientists, designers, engineers, and therapists to help people better understand their emotions and find strategies to help them navigate their emotions in the moment. Conceived in conjunction with Yale University's Center for Emotional Intelligence and based on the work of Dr Marc Brackett, How We Feel helps people find the right word to describe how they feel while tracking their sleep, exercise, and health trends using HealthKit in order to spot patterns over time.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 218 MB🔞 4+📱 iOS 17.0+🔖 v1.17.4🔄 updated 0d ago🌐 EN, ES📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v1.17.3 → v1.17.4
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-01
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2025-01
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for How We Feel: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by The How We Feel Project, Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$16K/mocombined
⚠ Concentrated — top app contributes 94% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 27,989 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does How We Feel make per month?▴
Based on our ML-calibrated revenue forecast, How We Feel earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like How We Feel?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes How We Feel?▴
How We Feel is published by The How We Feel Project, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is How We Feel's BU Score?▴
How We Feel has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.