Hungry Caterpillar Play School
69
Quality Score
Solid
Hungry Caterpillar Play School
High confidence
✍️ bumetric analysis
“
Hungry Caterpillar Play School is an iOS app from StoryToys Limited in the News category, currently rated 4.3★ across 20,564 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 69: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$395/mo · 559 ratings · 3.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (452 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $45K · 14× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 News category multiple | -5% |
Final multiple
14× MRR
👥 Estimated audience size
2.5M
Lifetime downloads (US-equivalent)
Monthly active
365K
Daily active
160K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
7.0
Product Quality
8.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
7.0
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.26★ across 20,564 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($35K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (20,564 ratings)METRIC | +$5,500 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (5 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v18.2.0
Celebrate The Very Hungry Caterpillar’s anniversary! This update focuses on behind-the-scenes technical enhancements to keep everything running smoothly.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Hungry Caterpillar Play School
- Developer
- StoryToys Limited
- Bundle ID
- com.storytoys.veryhungrycaterpillar.school.free.ios
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN, FR, DE, PT, ES
Company
- Website
- storytoys.com
- Tagline
- Apps to help your child learn, play, and grow
- Description
- StoryToys creates apps to give parents the peace of mind that their kids are having fun with their favorite characters while also engaging in activities that help them learn and grow.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.4K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/StoryToys · instagram instagram.com/storytoys_apps · youtube youtube.com/user/storytoys
- Not found
- Phone
- Not found
- Contact page
- storytoys.com/support
- About page
- storytoys.com/about
📈Ratings growth20,564 ratings+15479% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Hungry Caterpillar Play School offers a calming and beautiful environment for young children ages 2-6. Activities are based on Montessori principles that encourage hands-on and independent learning.
The app is inspired by Eric Carle, a beloved author and illustrator known for his classic children’s books, including “The Very Hungry Caterpillar”.
• Hundreds of books, activities, videos, songs, and meditations.
• Child-centric learning—explore and learn at your own pace
• Eric Carle's beautiful and unique art style
• Essential early learning for kids aged 2-6… View full description on the official store →
The app is inspired by Eric Carle, a beloved author and illustrator known for his classic children’s books, including “The Very Hungry Caterpillar”.
• Hundreds of books, activities, videos, songs, and meditations.
• Child-centric learning—explore and learn at your own pace
• Eric Carle's beautiful and unique art style
• Essential early learning for kids aged 2-6… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 452 MB🔞 4+📱 iOS 13.0+🔖 v18.2.0🔄 updated 0d ago🌐 EN, FR, DE, PT, ES📂 News💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.53 → 4.26 (improved 1.73★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.10 → 2.53 (dropped 1.57★)
2026-03
⭐
Rating ↑ 2.52 → 4.10 (improved 1.58★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2018-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2018-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-04
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
2018-04
⭐
Rating ↓ 3.50 → 3.00 (dropped 0.50★)
2018-04
⭐
Rating ↑ 2.00 → 3.00 (improved 1.00★)
2018-04
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
2018-04
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #33Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
preschool games·#33🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Hungry Caterpillar Play School: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by StoryToys Limited
View all →📦 Portfolio summaryINDIE studio
7apps·$35K/mocombined
✓ Diversified — top app contributes 33%; risk spread across portfolio
About this analysis
Why high confidence: 20,564 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Hungry Caterpillar Play School make per month?▴
Based on our ML-calibrated revenue forecast, Hungry Caterpillar Play School earns approximately $2.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Hungry Caterpillar Play School?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Hungry Caterpillar Play School?▴
Hungry Caterpillar Play School is published by StoryToys Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Hungry Caterpillar Play School's BU Score?▴
Hungry Caterpillar Play School has a BU Score of 69/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.