Innertune: Daily Affirmations
79
Quality Score
Strong
Innertune: Daily Affirmations
High confidence
✍️ bumetric analysis
“
Innertune: Daily Affirmations is an iOS app from Innertune Media Inc. in the Health & Fitness category, currently rated 4.9★ across 11,134 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 79: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (119 MB) | +$27K |
| ⚙ Health & Fitness complexity ×1.40 | +$31K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $275K · 19× MRR multiple
💸
~2.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
775K
Lifetime downloads (US-equivalent)
Monthly active
170K
Daily active
59K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 54/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
8.2
Revenue Strength
3.7
Monetization Maturity
9.5
Defensibility
5.4
Market Position
2.0
Operational Safety
4.3
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 11,134 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — 2.1% refund mentions, 6% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($11K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 16 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (11,134 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Established app (3y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.13.4
We've enhanced Innertune and eliminated bugs, making your experience even more enjoyable.
Enjoying Innertune? Share your thoughts with a review! Your feedback is invaluable, and it helps others find our app too!
Enjoying Innertune? Share your thoughts with a review! Your feedback is invaluable, and it helps others find our app too!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Innertune: Daily Affirmations
- Developer
- Innertune Media Inc.
- Bundle ID
- com.innertune
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Yourself First.
- Description
- Join 1.3 million+ people rewiring their minds with daily affirmations. Innertune: the #1 app for self-love, positive thinking, and mental wellness.
- Founded
- 2022-11
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11.6K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/innertune.affirmations · instagram instagram.com/innertune.affirmations · tiktok tiktok.com/@innertune.affirmations · twitter x.com/InnertuneApp · youtube youtube.com/@innertune.affirmations
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- innertune.com/story
📈Ratings growth11,134 ratings+228% lifetimeShow 3-year history estimate ▾
Tracked (52 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Stop the negative thought spiral.
Innertune uses repetition principles from neuroscience research to help shift your mindset. Press play. Let it work while you sleep, work, or relax.
Designed to help with:
• Anxiety and racing thoughts
• Sleep and restless nights
• Self-doubt and confidence
• Breaking negative thought patterns
How it works:
Builds a personalized playlist for your exact situation.
Choose your voice. Record in your own (the one your brain trusts most) or pick from 10 professional voices. Match your mood with beats for focus, relaxation, or sleep.
Press play. Loop it.… View full description on the official store →
Innertune uses repetition principles from neuroscience research to help shift your mindset. Press play. Let it work while you sleep, work, or relax.
Designed to help with:
• Anxiety and racing thoughts
• Sleep and restless nights
• Self-doubt and confidence
• Breaking negative thought patterns
How it works:
Builds a personalized playlist for your exact situation.
Choose your voice. Record in your own (the one your brain trusts most) or pick from 10 professional voices. Match your mood with beats for focus, relaxation, or sleep.
Press play. Loop it.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 119 MB🔞 4+📱 iOS 15.0+🔖 v6.13.4🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 3.91 → 4.86 (improved 0.95★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-01
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 532 reviews across 9 markets● 78% positive · ● 6% neutral · ● 16% negative · Rating drift: -2.12★ (declining — recent 50: 2.74★ vs lifetime: 4.86★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇯🇵 JP
+0.81
🇬🇧 GB
+0.59
🇨🇦 CA
+0.58
🇺🇸 US
+0.54
🇮🇳 IN
+0.54
🇦🇺 AU
+0.51
🇫🇷 FR
+0.47
🇩🇪 DE
+0.39
🇧🇷 BR
+0.13
Top praise themes
own voice ×16 record own ×16 highly recommend ×12 life changing ×10 free version ×10 fall asleep ×9 background music ×8 changed life ×7
Top complaint themes
free version ×7 free trial ×6 please fix ×6 doesn work ×5 paid lifetime ×4 premium access ×4 customer support ×3 won let ×3
Risk signals
Refund mentions: 2.1% Subscription complaints: 6% Fraud / scam mentions: 1.5%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.79969★ | 649 | 4.79969★ this version |
| 🇧🇷 BR | 4.9036★ | 166 | 4.9036★ this version |
| 🇨🇦 CA | 4.80985★ | 1,278 | 4.80985★ this version |
| 🇩🇪 DE | 4.77729★ | 229 | 4.77729★ this version |
| 🇫🇷 FR | 4.81022★ | 137 | 4.81022★ this version |
| 🇬🇧 GB | 4.81338★ | 1,061 | 4.81338★ this version |
| 🇮🇳 IN | 4.82341★ | 1,580 | 4.82341★ this version |
| 🇯🇵 JP | 4.83333★ | 60 | 4.83333★ this version |
| 🇺🇸 US | 4.85438★ | 11,207 | 4.85438★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Innertune: Daily Affirmations: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 11,134 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Innertune make per month?▴
Based on our ML-calibrated revenue forecast, Innertune earns approximately $11K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Innertune?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Innertune?▴
Innertune is published by Innertune Media Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Innertune's BU Score?▴
Innertune has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.