How much does Instants make per month?

Based on our ML-calibrated revenue forecast, Instants earns approximately $86/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Instants?

Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Instants is published by Steve Urrego on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Instants's BU Score?

Instants has a BU Score of 59/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Instants: Instax Retro Camera

Quality Score

Solid

Instants: Instax Retro Camera

Name: Instants: Instax Retro Camera — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Instants: Instax Retro Camera revenue, Instants: Instax Retro Camera app analytics, mobile app revenue estimate, Photo & Video revenue, iOS app revenue

Medium confidence

4.7 ✍️ Editor

✍️ bumetric analysis

“

Instants: Instax Retro Camera is an iOS app from Steve Urrego in the Photo & Video category, currently rated 4.7★ across 351 ratings. Initial signal reads as no scraped reviews yet: judgment based on metadata only.

Quality Score is 59: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$140K

↳ What it cost to build · not monthly revenue

Likely range $105K – $190K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (157 MB)	+$40K
⚙ Photo & Video complexity ×1.55	+$49K

Total estimate $140K

👥 Estimated audience size

49K

Lifetime downloads (US-equivalent)

Monthly active

8.8K

Daily active

2.6K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Photo & Video engagement	~140 installs / rating
🔁 Photo & Video D30 retention	18%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 46/100MID TIERunderperforming peers

Revenue Strength

3.7

Product Quality

6.5

Market Position

2.0

Growth Velocity

5.0

Defensibility

5.9

Operational Safety

7.0

Founder Strength

5.4

Monetization Maturity

1.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.66★ across 351 reviews — solid.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: ⚠ last update 1259d ago — possibly dormant.
⚠️ Risk: Moderate — dormant (1259d since update).

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($25K/mo combined) commands premium.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Paid app ($0.00)METRIC		+$2,800
Excellent rating (4.7★)METRIC		+$2,200
Mature app (9y old)METRIC		+$1,500
Early-stage install base (351 ratings)METRIC		+$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v4.0.2

Enhanced stability and performance for a smoother user experience in this version.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Instants: Instax Retro Camera
Developer: Steve Urrego
Bundle ID: Hi-Mom-S.A.S.Instawall-Polaroid
App Store URL: Open in App Store
Category: Photo & Video
Content rating: 4+
Languages: EN, KO

Company

Website: Not found
Tagline: Hi Mom
Description: We make Apps!
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $86/mo
Top-grossing rank: Outside top 100 in US Photo & Video
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth351 ratings+35% lifetimeShow 3-year history estimate ▾

Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

💰Pricing History$0.00 → $1.99 (+0%)

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Instants is a simple tool for creating realistic instant photo effects. With our app, you can easily create mockups of instant photos, add text and stickers, design greeting cards and posters, and enhance your photos with filters and effects.

Some of the features offered by Instants include 80 instant photo backgrounds, 30 fonts, 133 filters, 170 stickers, and 26 light leak effects.

People are using Instants for a variety of purposes, including social media posts, birthday cards, party memories, family memories, and classic photo books.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 157 MB🔞 4+📱 iOS 15.0+🔖 v4.0.2🔄 updated 0d ago🌐 EN, KO📂 Photo & Video💰 Paid

📅

What Worked™ · Development Pipeline

4 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

⭐

Rating ↓ 5.00 → 4.66 (dropped 0.34★)

2026-05

📈

Crossed 10 ratings — social-proof flywheel kicking in

2026-05

💲

Went paid — introduced $1.99 price point

2026-03

🚀

First tracked snapshot — initial data captured

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇺🇸 US	4.64489★	352	4.64489★ this version
🇬🇧 GB	4.84211★	19	4.84211★ this version
🇩🇪 DE	4.2★	15	4.2★ this version
🇫🇷 FR	4.25926★	27	4.25926★ this version
🇯🇵 JP	4.4715★	193	4.4715★ this version
🇨🇦 CA	4.70967★	31	4.70967★ this version
🇦🇺 AU	4.55556★	63	4.55556★ this version
🇧🇷 BR	4.75★	56	4.75★ this version
🇮🇳 IN	5★	3	5★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Instants: Instax Retro Camera: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →