Irys
54
Quality Score
Solid
Irys
Low confidence
✍️ bumetric analysis
“
Irys is an iOS app from Silvertone Media Ltd in the Social Networking category, currently rated 4.2★ across 29 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 54: Solid (established niche player). For a Social Networking app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (104 MB) | +$21K |
| ⚙ Social Networking complexity ×1.70 | +$50K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $150K · 14× MRR multiple
💸
~1.0× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Social Networking category multiple | +5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition, low defensibility moat
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 39/100INDIE TIERlimited signalGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
3.4
Revenue Strength
2.7
Monetization Maturity
1.0
Defensibility
2.2
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.21★ across 29 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Good rating (4.2★)METRIC | +$800 | |
| New app (10 months old)METRIC | −$700 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Pre-traction phase (29 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.1.4
• A smoother onboarding experience to help you get started faster
• Improved plan management and account controls
• General improvements and bug fixes to keep things running smoothly
• Improved plan management and account controls
• General improvements and bug fixes to keep things running smoothly
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Irys
- Developer
- Silvertone Media Ltd
- Bundle ID
- com.irysphotos.app
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 12+
- Languages
- EN, FR, DE, HI, IT, JA, PL, PT, RU, ES
Company
- Website
- Not found
- Tagline
- Irys - Social Platform for Photography
- Description
- Irys Photos: Photography social platform founded by Alan Schaller. Ad-free community for photographers to share high-resolution images, join curated challenges with brands like Leica, DxO, Whitewall, chargespot and more. Build portfolios. Escape algorithmic feeds and join a creative ecosystem valuing artistry, craftsmanship, and meaningful connections over viral content.
- Founded
- 2024
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.1K/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Alan Schaller
- X / Twitter
- Not found
- linkedin.com/company/irys-photos
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com/irysphotos?utm_source=i… · linkedin linkedin.com/company/irys-photos · tiktok tiktok.com/@irysphotos
- Not found
- Phone
- Not found
- Contact page
- irysphotos.com/support
- About page
- irysphotos.com/team
📈Ratings growth30 ratings+2900% lifetimeShow 3-year history estimate ▾
Tracked (18 weeks) Pre-tracking estimate (11 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Irys is an app and community built for all photography lovers. A place to share your work without noise or pressure, and to connect with others who care about the craft.
Features include:
• Upload images up to 50MB
• No visible follower counts : build a following for the right reasons!
• Get inspired with great photography and curated highlights from our team
• Share any aspect ratio with no forced cropping
• Join and curate groups around what you love
• Organise your work by themes and portfolios… View full description on the official store →
Features include:
• Upload images up to 50MB
• No visible follower counts : build a following for the right reasons!
• Get inspired with great photography and curated highlights from our team
• Share any aspect ratio with no forced cropping
• Join and curate groups around what you love
• Organise your work by themes and portfolios… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 104 MB🔞 12+📱 iOS 17.0+🔖 v1.1.4🔄 updated 0d ago🌐 EN, FR, DE, HI, IT +5📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
⭐
Rating ↑ 3.90 → 4.20 (improved 0.30★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-10
⭐
Rating ↓ 4.20 → 3.83 (dropped 0.37★)
2025-09
⭐
Rating ↓ 5.00 → 4.20 (dropped 0.80★)
2025-08
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 2★ | 11 | 2★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 3★ | 4 | 3★ this version |
| 🇩🇪 DE | 3.46667★ | 30 | 3.46667★ this version |
| 🇫🇷 FR | 4.5★ | 10 | 4.5★ this version |
| 🇬🇧 GB | 4.0625★ | 32 | 4.0625★ this version |
| 🇮🇳 IN | 3★ | 2 | 3★ this version |
| 🇯🇵 JP | 3.88889★ | 18 | 3.88889★ this version |
| 🇺🇸 US | 4.09999★ | 30 | 4.09999★ this version |
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📝 Description
95
BU Score · Transcendent
Similar apps in Social Networking
About this analysis
Why low confidence: only 29 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
Irys is a small / niche iOS app in the social networking space with weak public traction — only 29 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Irys make per month?▴
Our model estimates Irys earns roughly $8.1K/mo, but with only 29 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like Irys?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Irys?▴
Irys is published by Silvertone Media Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Irys's BU Score?▴
Irys has a BU Score of 54/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.