Later: Social Media Scheduler
64
Quality Score
Solid
Later: Social Media Scheduler
Medium confidence
✍️ bumetric analysis
“
Later: Social Media Scheduler is an iOS app from Latergramme in the Photo & Video category, currently rated 4.5★ across 465 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 64: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.8K
per month
→
12-mo forecast
$6.0K – $12.6K
per month
→
24-mo forecast
$7.5K – $22.4K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.6y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (105 MB) | +$21K |
| ⚙ Photo & Video complexity ×1.55 | +$39K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 15× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
65K
Lifetime downloads (US-equivalent)
Monthly active
11K
Daily active
3.4K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$5.5K – $9.2K
12 months
$6.0K – $12.6K
24 months
$7.5K – $22.4K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
6.4
Revenue Strength
3.8
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $4K - $8K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.54★ across 465 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $104K-$186K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Early-stage install base (465 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.2
NEW Best Time to Post for Facebook and TikTok: Now post on Facebook and TikTok (in addition to Instagram) at the recommended best time to optimize for engagement based on your audience and previous performance.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Later: Social Media Scheduler
- Developer
- Latergramme
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.8K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth465 ratings+28% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Post at the perfect time to grow & engage your followers with Later Social™! Use Later® to share more content their followers love — no matter when or where inspiration strikes.
Use Later’s social media management app to create content on the go for Instagram, TikTok, Facebook, Pinterest, LinkedIn, & Twitter/X.
SAVE MORE TIME by shooting & editing posts for all platforms while you’re on the go. Save your ideas as drafts, then schedule them to automatically post whenever you want.
REUSE YOUR BEST POSTS on your other social networks for easy content.… View full description on the official store →
Use Later’s social media management app to create content on the go for Instagram, TikTok, Facebook, Pinterest, LinkedIn, & Twitter/X.
SAVE MORE TIME by shooting & editing posts for all platforms while you’re on the go. Save your ideas as drafts, then schedule them to automatically post whenever you want.
REUSE YOUR BEST POSTS on your other social networks for easy content.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 105 MB🔞 12+📱 iOS 16.0+🔖 v10.2🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.16 → 4.54 (improved 2.38★)
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-05
⭐
Rating ↓ 3.80 → 3.33 (dropped 0.47★)
2019-05
⭐
Rating ↓ 4.00 → 3.00 (dropped 1.00★)
2019-05
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
2019-05
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.62847★ | 323 | 4.62847★ this version |
| 🇧🇷 BR | 4.375★ | 32 | 4.375★ this version |
| 🇨🇦 CA | 4.57026★ | 491 | 4.57026★ this version |
| 🇩🇪 DE | 4.29714★ | 175 | 4.29714★ this version |
| 🇫🇷 FR | 4.45545★ | 101 | 4.45545★ this version |
| 🇬🇧 GB | 4.51055★ | 474 | 4.51055★ this version |
| 🇮🇳 IN | 4.55556★ | 18 | 4.55556★ this version |
| 🇯🇵 JP | 4.34783★ | 23 | 4.34783★ this version |
| 🇺🇸 US | 4.54948★ | 2,475 | 4.54948★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Later: Social Media Scheduler: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why medium confidence: 465 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Later make per month?▴
Based on our ML-calibrated revenue forecast, Later earns approximately $5.8K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Later?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Later?▴
Later is published by Latergramme on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Later's BU Score?▴
Later has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.