How much does Lensa AI make per month?

Based on our ML-calibrated revenue forecast, Lensa AI earns approximately $9.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Lensa AI?

Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Lensa AI is published by Prisma labs, inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Lensa AI's BU Score?

Lensa AI has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Lensa AI: Photo Editor

Quality Score

Excellent

Lensa AI: Photo Editor

Name: Lensa AI: Photo Editor — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Lensa AI: Photo Editor revenue, Lensa AI: Photo Editor app analytics, mobile app revenue estimate, Photo & Video revenue, iOS app revenue

High confidence

4.7 ✍️ Editor

✍️ bumetric analysis

“

Lensa AI: Photo Editor is an iOS app from Prisma labs, inc. in the Photo & Video category, currently rated 4.7★ across 415,518 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 80: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$900K

per month

→

12-mo forecast

$953K – $1467K

per month

→

24-mo forecast

$1.1M – $2.1M

per month

BIG tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

Run free AI audit →

Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🤖Also on Android

Lensa: photo editor & AI art

$2.7K/mo · 195K ratings · 4.1★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$140K

↳ What it cost to build · not monthly revenue

Likely range $105K – $190K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (199 MB)	+$40K
⚙ Photo & Video complexity ×1.55	+$49K

Total estimate $140K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$175K

↳ What it would sell for · not monthly revenue

Marketplace range $125K – $225K · 18× MRR multiple

💸 ~1.2× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.7 (premium)	+15%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 18× MRR

👥 Estimated audience size

58.0M

Lifetime downloads (US-equivalent)

Monthly active

10.0M

Daily active

3.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Photo & Video engagement	~140 installs / rating
🔁 Photo & Video D30 retention	18%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$900K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$887K – $1.2M

12 months

$953K – $1.5M

24 months

$1.1M – $2.1M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Concerning · 55/100BIG TIERbelow benchmarks

Growth Velocity

5.0

Founder Strength

5.0

Product Quality

9.4

Revenue Strength

6.0

Monetization Maturity

1.0

Defensibility

5.4

Market Position

2.0

Operational Safety

10.0

💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.7★ across 415,518 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: dev shipping weekly.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (415,518 ratings)METRIC		+$12,000
Excellent rating (4.7★)METRIC		+$2,200
worth every pennyREVIEW		+$2,000
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
cancelledREVIEW		−$1,500
excellent appREVIEW		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
too expensiveREVIEW		−$1,000
support teamREVIEW		+$900
priceyREVIEW		−$800
Established app (7y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600
Localized (9 languages)METRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v8.7.1

In this version, we've improved performance, polished a few details, and fixed bugs to make Lensa faster and smoother. Thanks for being with us — more updates are on the way!

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Lensa AI: Photo Editor
Developer: Prisma labs, inc.
Bundle ID: com.prisma-ai.lensa-app
App Store URL: Open in App Store
Category: Photo & Video
Content rating: 4+
Languages: EN, FR, DE, JA, KO, PT, RU, ZH, ES

Company

Website: Not found
Tagline: Prisma Labs
Description: Building the future of photo and video editing.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: $400.0K ($300.0K – $500.0K)AI medium
AI annual estimate: $4.8M/yr
ML model estimate / mo: $9.1K/mo
Top-grossing rank: 🇺🇸#83 /100 🇩🇪#90 /100 🇧🇷#98 /100
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Socials: Not found
Email: Not found
Phone: Not found
Contact page: prisma-ai.com/support.html
About page: prisma-ai.com/about.html

✨AI Revenue EstimateCONFIDENCE: MEDIUM

Lensa AI's monthly revenue is estimated to be between $300,000 and $500,000, leading to an annual estimate of approximately $4.8 million. This is significantly lower than its peak performance in late 2022, when the app generated over $30 million in December 2022 alone due to the viral 'Magic Avatars' feature.

Sources mentioned: Sensor Tower, Adapty, Priori Data, Startup Spells, Appfigures

📈Ratings growth415,929 ratings+30% lifetimeShow 3-year history estimate ▾

Tracked (49 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Top Countries — Grossing Rank3 countries

🇺🇸US

#83 /100

🇩🇪DE

#90 /100

🇧🇷BR

#98 /100

📊Category Rank Trajectory#83 now · best #83 · worst #100

Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart

🚀Version Release Timeline3 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Make every photo share-worthy. Lensa helps you look your best, remove distractions, and add stunning effects so your posts always stand out. Simple, fast, and fun—perfect for social media and everyday memories.

Lensa AI: Your Photos, Your Story

Every photo tells a story—Lensa helps you make it unforgettable. Whether it’s a selfie, a family snapshot, or a travel memory, Lensa makes your pictures look their best while keeping them true to life.

With just a few taps, smooth out imperfections, brighten dull lighting, or add a touch of artistry.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 199 MB🔞 4+📱 iOS 18.0+🔖 v8.7.1🔄 updated 0d ago🌐 EN, FR, DE, JA, KO +4📂 Photo & Video💰 Paid

📅

What Worked™ · Development Pipeline

12 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-03

⭐

Rating ↑ 2.39 → 4.70 (improved 2.31★)

2026-03

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2024-10

📈

Crossed 100 ratings — social-proof flywheel kicking in

2024-09

📈

Crossed 50 ratings — social-proof flywheel kicking in

2024-08

📈

Crossed 10 ratings — social-proof flywheel kicking in

2024-08

⭐

Rating ↑ 2.29 → 2.63 (improved 0.34★)

2024-08

⭐

Rating ↓ 3.00 → 2.60 (dropped 0.40★)

2024-08

⭐

Rating ↑ 2.67 → 3.00 (improved 0.33★)

2024-08

⭐

Rating ↓ 3.00 → 2.67 (dropped 0.33★)

2024-08

🚀

First tracked snapshot — initial data captured

2024-08

⭐

Rating ↓ 5.00 → 3.00 (dropped 2.00★)

🔎

ASO Keyword Positions

BEST RANK #22

Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.

selfie camera·#22🇺🇸photo retouch·#32🇺🇸photo editor·#34🇺🇸

Last sweep: 2026-05-19 · iTunes Search API

🧪

Tech & Domain Intel — prisma-ai.com

Mail provider: Google Workspace
Tech stack: Microsoft 365 · Atlassian (Jira/Confluence) · Meta (Facebook) Ads · Google Workspace · Stripe · AWS SES

Derived from public RDAP + DNS TXT records (no scraping, no login).

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.63826★	12,780	4.63826★ this version
🇧🇷 BR	4.7394★	85,116	4.7394★ this version
🇨🇦 CA	4.58064★	26,142	4.58064★ this version
🇩🇪 DE	4.55992★	16,765	4.55992★ this version
🇫🇷 FR	4.59424★	13,582	4.59424★ this version
🇬🇧 GB	4.61127★	28,192	4.61127★ this version
🇮🇳 IN	4.59137★	15,268	4.59137★ this version
🇯🇵 JP	4.55128★	1,794	4.55128★ this version
🇺🇸 US	4.69597★	415,898	4.69597★ this version

🔔

Track this app’s revenue

FREE

Get an email when revenue moves by your threshold. No spam, unsubscribe in one click.

📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Lensa AI: Photo Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →