Letterboxd
83
Quality Score
Excellent
Letterboxd
High confidence
✍️ bumetric analysis
“
Letterboxd is an iOS app from Letterboxd in the Social Networking category, currently rated 4.8★ across 87,991 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 83: Excellent (strong product-market fit). For a Social Networking app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$31.5K
per month
→
12-mo forecast
$32.6K – $68.2K
per month
→
24-mo forecast
$40.3K – $121.0K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.5K/mo · 31K ratings · 3.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (133 MB) | +$33K |
| ⚙ Social Networking complexity ×1.70 | +$58K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $425K – $700K · 18× MRR multiple
💸
~4.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Social Networking category multiple | +5% |
Final multiple
18× MRR
👥 Estimated audience size
7.9M
Lifetime downloads (US-equivalent)
Monthly active
1.9M
Daily active
1.1M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
54% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$31.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$29.9K – $49.8K
12 months
$32.6K – $68.2K
24 months
$40.3K – $121K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Building · 57/100MID TIERSUBSCRIPTIONcompetitive build-outGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
8.1
Revenue Strength
4.5
Monetization Maturity
9.5
Defensibility
7.0
Market Position
2.0
Operational Safety
6.5
- 💰 Revenue: Modest — $22K - $47K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 87,991 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — bug mentions above category norm, rating drift -2.10 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $566K-$1.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (87,991 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (10y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.11.4
– Miscellaneous bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Letterboxd
- Developer
- Letterboxd
- Bundle ID
- com.letterboxd.LetterboxdApp
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- EN
Company
- Website
- letterboxd.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $200.0K ($200.0K – $200.0K)AI medium
- AI annual estimate
- $2.4M/yr
- ML model estimate / mo
- $31.5K/mo
- Top-grossing rank
- 🇦🇺#40 /100 🇬🇧#45 /100 🇧🇷#49 /100 🇺🇸#58 /100 🇨🇦#72 /100 🇫🇷#73 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app 'Letterboxd' is estimated to generate approximately $200,000 in monthly revenue, leading to an annual estimate of $2.4 million. This figure specifically pertains to the iOS application's revenue, while the overall company revenue is estimated to be significantly higher.
Sources mentioned: Sensor Tower, Adapty
📈Ratings growth87,991 ratings+55% lifetimeShow 3-year history estimate ▾
Tracked (39 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇦🇺AU#40 /100
🇬🇧GB#45 /100
🇧🇷BR#49 /100
🇺🇸US#58 /100
🇨🇦CA#72 /100
🇫🇷FR#73 /100
📊Category Rank Trajectory#40 now · best #40 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Letterboxd for iOS puts the popular social network for film lovers on your iPhone or iPad, so you can log films and catch up on your friends’ activity with ease.
Sign in with your existing account (or create one for free) to enjoy our native app interface. These features of the web experience are supported, with more to come:
– Sign in (with 1Password support) or create an account
– Browse popular, highly rated and most anticipated films (including our official list of the Top 250 Narrative Features)
– Log films with date, rating, review and tags… View full description on the official store →
Sign in with your existing account (or create one for free) to enjoy our native app interface. These features of the web experience are supported, with more to come:
– Sign in (with 1Password support) or create an account
– Browse popular, highly rated and most anticipated films (including our official list of the Top 250 Narrative Features)
– Log films with date, rating, review and tags… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 133 MB🔞 17+📱 iOS 17.5+🔖 v4.11.4🔄 updated 0d ago🌐 EN📂 Social Networking💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.93 → 4.80 (improved 1.87★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-08
⭐
Rating ↑ 1.50 → 2.00 (improved 0.50★)
2024-07
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
2024-07
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #27Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
social network·#27🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 157 reviews across 3 markets● 64% positive · ● 10% neutral · ● 26% negative · Rating drift: -2.10★ (declining — recent 50: 2.72★ vs lifetime: 4.82★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.39
🇺🇸 US
+0.34
🇯🇵 JP
-0.09
Top praise themes
please add ×8 please please ×7 social media ×6 add shows ×4 add feature ×3 movies ×25 movie ×18 films ×17
Top complaint themes
pop ads ×8 full screen ×8 screen ads ×5 entire screen ×3 few seconds ×3 ads free ×3 pop ups ×3 able log ×3
Risk signals
Bug mentions: 5%
🧪
Tech & Domain Intel — letterboxd.com
- Mail provider
- Google Workspace
- Tech stack
- Apple Pay / Sign in with Apple · Meta (Facebook) Ads · Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.77848★ | 6,478 | 4.77848★ this version |
| 🇧🇷 BR | 4.83832★ | 12,172 | 4.83832★ this version |
| 🇨🇦 CA | 4.78245★ | 10,370 | 4.78245★ this version |
| 🇩🇪 DE | 4.77772★ | 6,204 | 4.77772★ this version |
| 🇫🇷 FR | 4.72618★ | 3,422 | 4.72618★ this version |
| 🇬🇧 GB | 4.78562★ | 18,766 | 4.78562★ this version |
| 🇮🇳 IN | 4.75★ | 1,444 | 4.75★ this version |
| 🇯🇵 JP | 4.62418★ | 306 | 4.62418★ this version |
| 🇺🇸 US | 4.82118★ | 88,069 | 4.82118★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Letterboxd: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Social Networking
About this analysis
Why high confidence: 87,991 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Letterboxd make per month?▴
Based on our ML-calibrated revenue forecast, Letterboxd earns approximately $31K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Letterboxd?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Letterboxd?▴
Letterboxd is published by Letterboxd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Letterboxd's BU Score?▴
Letterboxd has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.