luna: teen health & period app
59
Quality Score
Solid
luna: teen health & period app
Medium confidence
✍️ bumetric analysis
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luna: teen health & period app is an iOS app from Luna Life in the Health & Fitness category, currently rated 4.7★ across 255 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 59: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$200
per month
→
12-mo forecast
$100 – $931
per month
→
24-mo forecast
$100 – $2790
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (142 MB) | +$36K |
| ⚙ Health & Fitness complexity ×1.40 | +$34K |
Total estimate
$120K
👥 Estimated audience size
17K
Lifetime downloads (US-equivalent)
Monthly active
3.8K
Daily active
1.3K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$200/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$127 – $508
12 months
$100 – $931
24 months
$100 – $2.8K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Insufficient data · 37/100MICRO TIERtoo early to scoreRevenue Strength
2.3
Product Quality
6.6
Market Position
0.0
Growth Velocity
5.0
Defensibility
2.1
Operational Safety
10.0
Founder Strength
2.9
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 255 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| New app (3 months old)METRIC | −$700 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (255 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.1.2
luna's been busy making things clearer and smoother.
When you ask luna a question, you'll now see a live character count so you know exactly how much space you've got left.
You can also share feedback on polls to add more detail to your voting decision.… Full release notes →
When you ask luna a question, you'll now see a live character count so you know exactly how much space you've got left.
You can also share feedback on polls to add more detail to your voting decision.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- luna: teen health & period app
- Developer
- Luna Life
- Bundle ID
- com.lunalife.luna
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- The big sister app for periods, puberty and everything in between
- Description
- Track your period, cycle, and mood with luna – a medically-backed period tracker for teens. Ask questions and learn about your health and wellness from experts.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth261 ratings+26000% lifetimeShow 3-year history estimate ▾
Tracked (16 weeks) Pre-tracking estimate (3 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Introducing luna – an all-in-one app for teen health and wellness.
luna is a health and wellness app designed for teens, co-created with experts, to help navigate teenhood.
Whether you need tips on managing your period, mental health, or verified advice on skincare, body image, and more, luna is here to guide you. Think of luna as your "digital big sister" - always there to answer your questions from a safe, trusted and reliable source with zero judgments ever.… View full description on the official store →
luna is a health and wellness app designed for teens, co-created with experts, to help navigate teenhood.
Whether you need tips on managing your period, mental health, or verified advice on skincare, body image, and more, luna is here to guide you. Think of luna as your "digital big sister" - always there to answer your questions from a safe, trusted and reliable source with zero judgments ever.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 142 MB🔞 12+📱 iOS 15.1+🔖 v3.1.2🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
⭐
Rating ↓ 4.89 → 4.50 (dropped 0.39★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-02
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
2026-02
🚀
First tracked snapshot — initial data captured
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for luna: teen health & period app: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 255 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does luna make per month?▴
Based on our ML-calibrated revenue forecast, luna earns approximately $86/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like luna?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes luna?▴
luna is published by Luna Life on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is luna's BU Score?▴
luna has a BU Score of 59/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.