Macadam, Der Schrittzähler.
79
Quality Score
Strong
Macadam, Der Schrittzähler.
High confidence
✍️ bumetric analysis
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Macadam, Der Schrittzähler. is an iOS app from PRODUKT BCN INTERACTIVE SL in the Health & Fitness category, currently rated 4.8★ across 12,929 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 79: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.3K
per month
→
12-mo forecast
$1.1K – $4.1K
per month
→
24-mo forecast
$1.1K – $9.6K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (262 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$400K
↳ What it would sell for · not monthly revenue
Marketplace range $300K – $500K · 19× MRR multiple
💸
~3.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
905K
Lifetime downloads (US-equivalent)
Monthly active
195K
Daily active
68K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.3K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$1.1K – $2.6K
12 months
$1.1K – $4.1K
24 months
$1.1K – $9.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 46/100INDIE TIERexpected for tierRevenue Strength
3.1
Product Quality
9.6
Market Position
0.3
Growth Velocity
5.0
Defensibility
2.8
Operational Safety
10.0
Founder Strength
5.3
Monetization Maturity
1.0
- 💰 Revenue: Modest — $526 - $3288/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 12,929 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $23K-$42K. Portfolio play ($20K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (12,929 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (8 languages)METRIC | +$600 | |
| Growing app (2y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.0.0
Introducing Perfect Week: a brand new challenge to boost your motivation and consistency!
Validate your steps every day from Monday to Sunday without missing a single day, and unlock a special bonus reward at the end of the week.… Full release notes →
Validate your steps every day from Monday to Sunday without missing a single day, and unlock a special bonus reward at the end of the week.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Macadam, Der Schrittzähler.
- Developer
- PRODUKT BCN INTERACTIVE SL
- Bundle ID
- com.macadam.app
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- CA, NL, EN, FR, DE, IT, PT, ES
Company
- Website
- Not found
- Tagline
- The App That Pays You to Walk.
- Description
- Download Macadam!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $20.8K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com/macadam.app · tiktok tiktok.com/@macadamapp
- Not found
- Phone
- 150 15 000 200 20
- Contact page
- Not found
- About page
- Not found
📈Ratings growth12,929 ratings+1920% lifetimeShow 3-year history estimate ▾
Tracked (45 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Discover Macadam, the revolutionary application that turns physical activity into real money. Whether you're taking a leisurely stroll or in the middle of a running workout, every step you take is converted into dollars.
Macadam is compatible with connected watches and uses your phone's step counter via Apple Health to track every step you take, every calorie you burn and every metre you walk. Looking for extra motivation to reach your fitness or weight loss goals? Then you've found it.
With Macadam, you're not just active, you're rewarded.… View full description on the official store →
Macadam is compatible with connected watches and uses your phone's step counter via Apple Health to track every step you take, every calorie you burn and every metre you walk. Looking for extra motivation to reach your fitness or weight loss goals? Then you've found it.
With Macadam, you're not just active, you're rewarded.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 262 MB🔞 12+📱 iOS 15.1+🔖 v8.0.0🔄 updated 0d ago🌐 CA, NL, EN, FR, DE +3📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.12 → 4.82 (improved 0.70★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 4.12 (dropped 0.68★)
2026-03
⭐
Rating ↑ 4.12 → 4.80 (improved 0.68★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-08
⭐
Rating ↑ 2.75 → 3.20 (improved 0.45★)
2023-08
⭐
Rating ↑ 2.00 → 2.75 (improved 0.75★)
2023-08
⭐
Rating ↓ 2.50 → 2.00 (dropped 0.50★)
2023-08
⭐
Rating ↓ 4.00 → 2.50 (dropped 1.50★)
2023-07
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #29Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
step counter·#29🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Macadam, Der Schrittzähler.: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 12,929 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Macadam, Der Schrittzähler. make per month?▴
Based on our ML-calibrated revenue forecast, Macadam, Der Schrittzähler. earns approximately $20K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Macadam, Der Schrittzähler.?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Macadam, Der Schrittzähler.?▴
Macadam, Der Schrittzähler. is published by PRODUKT BCN INTERACTIVE SL on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Macadam, Der Schrittzähler.'s BU Score?▴
Macadam, Der Schrittzähler. has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.