Magisto Video Editor & Maker
77
Quality Score
Strong
Magisto Video Editor & Maker
High confidence
✍️ bumetric analysis
“
Magisto Video Editor & Maker is an iOS app from Vimeo, Inc. in the Photo & Video category, currently rated 4.6★ across 123,391 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$34.7K
per month
→
12-mo forecast
$35.9K – $75.2K
per month
→
24-mo forecast
$44.5K – $133.4K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$5.0K/mo · 1.2M ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (212 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$40K
↳ What it would sell for · not monthly revenue
Marketplace range $30K – $50K · 17× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
17× MRR
👥 Estimated audience size
17.0M
Lifetime downloads (US-equivalent)
Monthly active
3.0M
Daily active
915K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$34.7K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$32.9K – $54.9K
12 months
$35.9K – $75.2K
24 months
$44.5K – $133K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.4
Product Quality
9.2
Revenue Strength
4.5
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.0
Operational Safety
7.0
- 💰 Revenue: Modest — $24K - $52K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.62★ across 123,391 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 441d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (441d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $624K-$1.1M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (123,391 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Multilingual (23 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.9.4
Performance improvements and bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Magisto Video Editor & Maker
- Developer
- Vimeo, Inc.
- Bundle ID
- com.magisto.magisto
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- AR, HR, CS, NL, EN, FR, DE, EL, HE, HU, ID, IT, JA, KO, PL, PT, RO, RU, ZH, ES, TH, ZH, TR
Company
- Website
- www.magisto.com
- Tagline
- FREE VIDEO EDITOR
- Description
- Crop, trim, merge, and compress videos like a pro. Add text, music, and effects with our easy AI-powered video editing tools all in your browser.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $200.0K ($150.0K – $250.0K)AI medium
- AI annual estimate
- $2.4M/yr
- ML model estimate / mo
- $2.4K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/Vimeo
- linkedin.com/company/vimeo
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Vimeo · instagram instagram.com/vimeo · linkedin linkedin.com/company/vimeo · twitter twitter.com/Vimeo
- Not found
- Phone
- Not found
- Contact page
- magisto.com/enterprise/contact-us?mkc…
- About page
- magisto.com/about
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Magisto Video Editor & Maker is estimated to generate approximately $200,000 in monthly revenue, leading to an annual estimate of $2.4 million. This estimate is based on data from April 2025, which indicates the app ranked 96th on the 'Top Grossing iPhone Apps' chart in the 'Photo & Video' category in the US.
Sources mentioned: Sensor Tower, Adapty
📈Ratings growth123,391 ratings+17% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get Magisto Video Editor - Music Slideshow, Collage & Movie Maker now to create incredible share-worthy videos in minutes. Join over 120 million people who already make all the videos they need with Magisto's mobile and web apps!
* Apple's Best of 2019: Discover The Storyteller Within *
* Gartner' Cool Vendor' 2018 *
* Consumer Reports' 2017 #1 Video Editing app *
Magisto Video Editor - Music Slideshow, Collage & Movie Maker lets you:
◆ Rise to social-media stardom by turning your photos and clips into eye-catching videos.… View full description on the official store →
* Apple's Best of 2019: Discover The Storyteller Within *
* Gartner' Cool Vendor' 2018 *
* Consumer Reports' 2017 #1 Video Editing app *
Magisto Video Editor - Music Slideshow, Collage & Movie Maker lets you:
◆ Rise to social-media stardom by turning your photos and clips into eye-catching videos.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 212 MB🔞 4+📱 iOS 13.0+🔖 v6.9.4🔄 updated 0d ago🌐 AR, HR, CS, NL, EN +18📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.46 → 4.70 (improved 2.24★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-08
⭐
Rating ↑ 2.43 → 2.75 (improved 0.32★)
2020-08
⭐
Rating ↓ 2.67 → 2.25 (dropped 0.42★)
2020-08
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
2020-08
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #20Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
video editor·#20🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — magisto.com
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace · SendGrid · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Magisto Video Editor & Maker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why high confidence: 123,391 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Magisto Video Editor & Maker make per month?▴
Based on our ML-calibrated revenue forecast, Magisto Video Editor & Maker earns approximately $2.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Magisto Video Editor & Maker?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Magisto Video Editor & Maker?▴
Magisto Video Editor & Maker is published by Vimeo, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Magisto Video Editor & Maker's BU Score?▴
Magisto Video Editor & Maker has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.