Meitu- AI Photo & Video Editor
82
Quality Score
Excellent
Meitu- AI Photo & Video Editor
High confidence
✍️ bumetric analysis
“
Meitu- AI Photo & Video Editor is an iOS app from Xiamen Meitu Technology Co., Ltd. in the Photo & Video category, currently rated 4.8★ across 78,526 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 82: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (737 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $400K – $700K · 17× MRR multiple
💸
~3.6× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
10.5M
Lifetime downloads (US-equivalent)
Monthly active
1.9M
Daily active
555K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
8.1
Revenue Strength
6.0
Monetization Maturity
9.5
Defensibility
8.5
Market Position
2.0
Operational Safety
4.8
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 78,526 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — 2.1% refund mentions, 8% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 12-22× monthly = $10.8M-$19.8M. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (78,526 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (16 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.10.0
【Edit】 Exposure Fix! Restore details and balance highlights～
【Edit】 Object removal easily erase tattoos and glare！
【Beautify】 Adjust eyebrow shape and color separately for natural look！
【Beautify】 Shoulder slim in one tap for better posture～
【Edit】 Object removal easily erase tattoos and glare！
【Beautify】 Adjust eyebrow shape and color separately for natural look！
【Beautify】 Shoulder slim in one tap for better posture～
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Meitu- AI Photo & Video Editor
- Developer
- Xiamen Meitu Technology Co., Ltd.
- Bundle ID
- com.meitu.mtxx
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- EN, FR, DE, ID, IT, JA, KO, PT, RU, ZH, ES, TH, BO, ZH, TR, VI
Company
- Website
- www.meituxiuxiu.com
- Tagline
- Level Up Your Photos & Videos with AI Editing
- Description
- Official site of Meitu, a free AI mobile app for editing photos and videos, featuring advanced tools like background remover, face retouching, and AI image generator. Create aesthetic pictures, enhance facial features, and apply stunning filter with easy AI-powered editing.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $11.0MAI medium
- AI annual estimate
- $132.0M/yr
- ML model estimate / mo
- $30.0K/mo
- Top-grossing rank
- 🇯🇵#5 /100 🇦🇺#13 /100 🇨🇦#14 /100 🇬🇧#28 /100 🇫🇷#33 /100 🇧🇷#33 /100 🇩🇪#34 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Meitu- AI Photo & Video Editor" is estimated to generate approximately $11 million in monthly revenue, leading to an annual estimate of $132 million. This estimate is based on recent data from Sensor Tower.
Sources mentioned: Sensor Tower, Adapty
⭐Recent App Store Reviews49 latest · avg 2.02★ · 16.3% 5★ · 63.3% 1★
5★8 (16%)
4★2 (4%)
3★4 (8%)
2★4 (8%)
1★31 (63%)
+60 ratings/week
Praise: love ×5 favorite ×4 best ×3 great ×2 amazing ×2Complaints: subscription ×4 terrible ×2 worst ×2 expensive ×1
Top positive
★★★★★ Check
Ok…
★★★★★ Template feature
I was able to bring it back by redownloading it.…
Top negative
★☆☆☆☆ The removal section is now requiring payment although you have a subscription already!
Although I have the subscription for this app, they make you get another subscription for some type of the tools such as like removal!!!! And it’s $99 per year or $13 per week! What is wrong with this app, I used to loooove Meitu, but it’s …
★☆☆☆☆ it got worse
Where did the basic functions like crop or add a filter go?…
📈Ratings growth78,526 ratings+45% lifetimeShow 3-year history estimate ▾
Tracked (45 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇯🇵JP#5 /100
🇦🇺AU#13 /100
🇨🇦CA#14 /100
🇬🇧GB#28 /100
🇫🇷FR#33 /100
🇧🇷BR#33 /100
🇩🇪DE#34 /100
🇺🇸US#36 /100
📊Category Rank Trajectory#5 now · best #5 · worst #64
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Meitu is the ultimate all-in-one AI editor for mobile. From professional AI retouching to viral digicam filters and Y2K aesthetic styles, Meitu gives you every tool to create stunning content for TikTok, Instagram Reels, and beyond.
THE FLASH DIGICAM FILTERS
1. Digicam Filters: Get the iconic 2000s CCD camera look with one tap. Perfect for that nostalgic vintage aesthetic and photo dump edits.
2. AI Flash Effect: Recreate the high-contrast flash photography style that's going viral across TikTok and Instagram — no extra gear needed.
3.… View full description on the official store →
THE FLASH DIGICAM FILTERS
1. Digicam Filters: Get the iconic 2000s CCD camera look with one tap. Perfect for that nostalgic vintage aesthetic and photo dump edits.
2. AI Flash Effect: Recreate the high-contrast flash photography style that's going viral across TikTok and Instagram — no extra gear needed.
3.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 737 MB🔞 12+📱 iOS 13.0+🔖 v12.10.0🔄 updated 0d ago🌐 EN, FR, DE, ID, IT +11📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.45 → 4.70 (improved 2.25★)
2023-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-03
⭐
Rating ↑ 2.83 → 3.14 (improved 0.31★)
2023-03
⭐
Rating ↑ 2.50 → 3.00 (improved 0.50★)
2023-03
⭐
Rating ↑ 1.67 → 2.50 (improved 0.83★)
2023-03
⭐
Rating ↓ 2.00 → 1.67 (dropped 0.33★)
2023-03
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2023-03
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #20Ranked for 4 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
photo retouch·#20🇺🇸video editor·#31🇺🇸photo editor·#33🇺🇸filters·#42🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 850 reviews across 8 markets● 43% positive · ● 30% neutral · ● 26% negative · Rating drift: -2.79★ (declining — recent 50: 2.0★ vs lifetime: 4.79★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.21
🇨🇦 CA
+0.17
🇫🇷 FR
+0.13
🇬🇧 GB
+0.09
🇧🇷 BR
+0.06
🇦🇺 AU
+0.03
🇯🇵 JP
-0.05
🇩🇪 DE
-0.17
Top praise themes
pictures videos ×7 big head ×6 free trial ×5 favorite editing ×5 head shrinking ×5 edit photos ×4 highly recọmmend ×4 stickers frames ×4
Top complaint themes
free trial ×41 please fix ×18 ads ads ×15 image quality ×9 trial charged ×8 now pay ×8 free now ×8 pay now ×7
Risk signals
Refund mentions: 2.1% Subscription complaints: 8% Bug mentions: 3% Fraud / scam mentions: 2.5%
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.81871★ | 16,896 | 4.81871★ this version |
| 🇧🇷 BR | 4.84378★ | 17,239 | 4.84378★ this version |
| 🇨🇦 CA | 4.78622★ | 18,524 | 4.78622★ this version |
| 🇩🇪 DE | 4.7098★ | 3,315 | 4.7098★ this version |
| 🇫🇷 FR | 4.75662★ | 4,643 | 4.75662★ this version |
| 🇬🇧 GB | 4.75645★ | 7,596 | 4.75645★ this version |
| 🇯🇵 JP | 4.534★ | 33,863 | 4.534★ this version |
| 🇺🇸 US | 4.78855★ | 78,656 | 4.78855★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Meitu- AI Photo & Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Xiamen Meitu Technology Co., Ltd.
View all →📦 Portfolio summaryINDIE studio
4apps·$3K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
Similar apps in Photo & Video
About this analysis
Why high confidence: 78,526 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Meitu- AI Photo & Video Editor make per month?▴
Based on our ML-calibrated revenue forecast, Meitu- AI Photo & Video Editor earns approximately $29K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Meitu- AI Photo & Video Editor?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Meitu- AI Photo & Video Editor?▴
Meitu- AI Photo & Video Editor is published by Xiamen Meitu Technology Co., Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Meitu- AI Photo & Video Editor's BU Score?▴
Meitu- AI Photo & Video Editor has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.