Merkury Smart
80
Quality Score
Excellent
Merkury Smart
High confidence
✍️ bumetric analysis
“
Merkury Smart is an iOS app from Merkury Innovations LLC in the Photo & Video category, currently rated 4.7★ across 38,054 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.7K
per month
→
12-mo forecast
$1.5K – $5.4K
per month
→
24-mo forecast
$1.4K – $12.5K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$105K
↳ What it cost to build · not monthly revenue
Likely range $80K – $140K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~8 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (96 MB) | +$18K |
| ⚙ Photo & Video complexity ×1.55 | +$37K |
Total estimate
$105K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 17× MRR multiple
💸
~2.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
5.3M
Lifetime downloads (US-equivalent)
Monthly active
950K
Daily active
285K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.7K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$1.5K – $3.4K
12 months
$1.5K – $5.4K
24 months
$1.4K – $12.5K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 48/100INDIE TIERexpected for tierRevenue Strength
3.2
Product Quality
9.4
Market Position
0.0
Growth Velocity
5.0
Defensibility
4.4
Operational Safety
10.0
Founder Strength
5.4
Monetization Maturity
1.0
- 💰 Revenue: Modest — $687 - $4295/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.72★ across 38,054 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $30K-$54K. Portfolio play ($27K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (38,054 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (3y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.15.0
This release includes bug fixes and enhances the Premium subscription to support unlimited devices.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Merkury Smart
- Developer
- Merkury Innovations LLC
- Bundle ID
- com.merkury.geeni
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, ES
Company
- Website
- Not found
- Tagline
- Merkury Smart - Smart Home Products for a Smarter Lifestyle
- Description
- Shop Merkury Smart for a range of smart home products including cameras, lighting, and more. Elevate your home security and comfort with our innovative and affordable solutions. Browse our selection and experience the convenience of a smarter lifestyle today.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $12.8K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- merkurysmart.com/pages/contact
- About page
- merkurysmart.com/pages/about
📈Ratings growth38,054 ratings+319% lifetimeShow 3-year history estimate ▾
Tracked (44 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Use this app with the Merkury Indoor Smart Camera, Merkury Outdoor Smart Camera, Merkury Auto-Follow Smart Camera, Merkury Smart Color Bulb, Merkury Smart Plug, Merkury Smart LED Strip Merkury Smart Doorbell Camera, Merkury Smart Wi-Fi Floodlight Camera, and Merkury Smart Wi-Fi Outlet Extender.
Use this app to:
-Watch Live HD Streaming: Quickly access your camera’s live video to see what is happening at a glance. Monitor your home or business to get peace of mind when you are away. Get notified when motion is detected.… View full description on the official store →
Use this app to:
-Watch Live HD Streaming: Quickly access your camera’s live video to see what is happening at a glance. Monitor your home or business to get peace of mind when you are away. Get notified when motion is detected.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 96 MB🔞 4+📱 iOS 15.5+🔖 v3.15.0🔄 updated 0d ago🌐 EN, FR, ES📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.43 → 4.72 (improved 2.29★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.70 → 2.43 (dropped 2.27★)
2026-03
⭐
Rating ↑ 2.44 → 4.70 (improved 2.26★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-12
⭐
Rating ↑ 1.60 → 1.91 (improved 0.31★)
2022-12
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
2022-12
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2022-12
🚀
First tracked snapshot — initial data captured
2022-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Merkury Smart: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Merkury Innovations LLC
View all →📦 Portfolio summaryINDIE studio
2apps·$27K/mocombined
Lead-app heavy — top app contributes 53%
Similar apps in Photo & Video
About this analysis
Why high confidence: 38,054 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Merkury Smart make per month?▴
Based on our ML-calibrated revenue forecast, Merkury Smart earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Merkury Smart?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Merkury Smart?▴
Merkury Smart is published by Merkury Innovations LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Merkury Smart's BU Score?▴
Merkury Smart has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.