How much does Merrill Edge make per month?

Based on our ML-calibrated revenue forecast, Merrill Edge earns approximately $6.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Merrill Edge?

Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Merrill Edge?

Merrill Edge is published by Merrill Lynch, Pierce, Fenner, and Smith Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Merrill Edge's BU Score?

Merrill Edge has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Merrill Edge

Quality Score

Strong

Merrill Edge

Name: Merrill Edge — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Merrill Edge revenue, Merrill Edge app analytics, mobile app revenue estimate, Finance revenue, iOS app revenue

High confidence

4.6 ✍️ Editor

✍️ bumetric analysis

“

Merrill Edge is an iOS app from Merrill Lynch, Pierce, Fenner, and Smith Inc. in the Finance category, currently rated 4.6★ across 129,057 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 77: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$2.0M

per month

→

12-mo forecast

$2.1M – $3.3M

per month

→

24-mo forecast

$2.5M – $4.7M

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🤖Also on Android

Merrill Edge

$689/mo · 7K ratings · 3.2★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$145K

↳ What it cost to build · not monthly revenue

Likely range $110K – $195K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.9y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (508 MB)	+$40K
⚙ Finance complexity ×1.60	+$54K

Total estimate $145K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$125K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $175K · 20× MRR multiple

💸 ~0.9× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Finance category multiple	+15%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 20× MRR

👥 Estimated audience size

7.7M

Lifetime downloads (US-equivalent)

Monthly active

2.1M

Daily active

860K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Finance engagement	~60 installs / rating
🔁 Finance D30 retention	28%
📍 DAU / MAU stickiness	0.40

DAU / MAU 40% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$2.0M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$2.0M – $2.7M

12 months

$2.1M – $3.3M

24 months

$2.5M – $4.7M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 58/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

7.0

Product Quality

9.3

Revenue Strength

6.3

Monetization Maturity

1.0

Defensibility

7.5

Market Position

0.6

Operational Safety

10.0

💰 Revenue: Healthy — $800K - $4400K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.64★ across 129,057 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $36.0M-$64.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (129,057 ratings)METRIC		+$12,000
Excellent rating (4.6★)METRIC		+$2,200
bugsREVIEW		−$1,800
securityREVIEW		+$1,800
cancelledREVIEW		−$1,500
excellent appREVIEW		+$1,500
Mature app (15y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
support teamREVIEW		+$900
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v26.05.02

In this release, we've made some minor enhancements and bug fixes.

We're always making improvements, so turn on automatic app updates to get the latest. Go to Settings > App Store, and toggle on "App Updates".

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Merrill Edge
Developer: Merrill Lynch, Pierce, Fenner, and Smith Inc.
Bundle ID: com.ml.mobile.merrilledgeiphone
App Store URL: Open in App Store
Category: Finance
Content rating: 4+
Languages: EN, ES

Company

Website: www.merrilledge.com
Tagline: Online Investing, Stock Trading, and Brokerage - Merrill Edge
Description: Merrill Edge offers a wide range of investment products and advice, including brokerage and retirement accounts, online trading, and financial research.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $6.4K/mo
Top-grossing rank: Outside top 100 in US Finance
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

✨AI Revenue EstimateCONFIDENCE: HIGH

The iOS app "Merrill Edge" by Merrill Lynch, Pierce, Fenner, and Smith Inc. does not generate direct revenue through in-app purchases or subscriptions. Its purpose is to provide clients with access to their investment accounts, facilitate trading, and manage financial activities, which contribute to the overall revenue of Merrill Edge as a financial services platform. Publicly available data from sources like Sensor Tower, Statista, Adapty, or Reddit do not provide specific revenue estimates for the app itself.

Sources mentioned: Sensor Tower, Statista, Adapty, Reddit

📈Ratings growth129,057 ratings+9% lifetimeShow 3-year history estimate ▾

Tracked (49 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

The Merrill Edge mobile app lets you access and manage your accounts and investments where 
and when it’s most convenient.



Manage Your Accounts
•View balances, holdings, order status and pending and historical transactions
•Trade stocks, ETFs, mutual funds and options
•View your brokerage accounts or any linked external accounts you hold outside Merrill Edge


Stay On Top of the Market
•Up-to-date Market data and News
•Real-time streaming quotes
•Explore heat maps and Interactive charts


Deposit Checks
•Simply take photos of checks to deposit them¹
•View recent check deposits… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 508 MB🔞 4+📱 iOS 16.0+🔖 v26.05.02🔄 updated 0d ago🌐 EN, ES📂 Finance💰 Paid

📅

What Worked™ · Development Pipeline

11 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔧

Shipped update — v? → v26.05.0

2026-04

⭐

Rating ↑ 2.29 → 4.64 (improved 2.35★)

2026-04

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2023-02

📈

Crossed 100 ratings — social-proof flywheel kicking in

2022-11

📈

Crossed 50 ratings — social-proof flywheel kicking in

2022-08

📈

Crossed 10 ratings — social-proof flywheel kicking in

2022-08

⭐

Rating ↑ 1.75 → 2.11 (improved 0.36★)

2022-08

⭐

Rating ↑ 1.33 → 2.25 (improved 0.92★)

2022-07

⭐

Rating ↑ 1.00 → 1.50 (improved 0.50★)

2022-07

🚀

First tracked snapshot — initial data captured

🔎

ASO Keyword Positions

BEST RANK #38

Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.

investing·#38🇺🇸

Last sweep: 2026-05-19 · iTunes Search API

🌍

Multi-Country Performance

Available in 2 of 9 monitored markets

Market	Rating	Reviews	Current version
🇨🇦 CA	4.76★	75	4.76★ this version
🇺🇸 US	4.64201★	129,214	4.64201★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Merrill Edge: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →